Airbus Marketing Plan

1019 Words Mar 13th, 2012 5 Pages
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Marketing Plan Sample

Félina FLAM Maxime FONTAINE Anne ULRICH

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Company profile - AIRBUS
• Founded in 1970 • Headquarter in Toulouse • One of the world‘s leading manufacturer of aircrafts • Subsidiary of EADS, a European airspace company

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Marketing Plan - Agenda

1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan & Marketing Budget 4. Control Procedures & Criteria of Success

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Marketing Plan - Agenda

1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan & Marketing Budget 4. Control Procedures & Criteria of Success

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Strategic analysis
1.1 Business Trend

Aviation is an important element in today’s world and influenced by
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Yearly Action Plan & Marketing Budget 4. Control Procedures & Criteria of Success

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Marketing action plan & budget
3.1 Main Cooperative Bodies
– MRO Services: HAECO, Lufthansa Technik – Airlines: Emirates, Singapore Airlines – Others: Blohm+Voss

3.2 Maintaining marketing activities
• We recommend Airbus to promote the Overhaul Service during different Air shows like the Paris Air Show or ILA Berlin.

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à Annex I, Annex J

Marketing action plan & budget
3.3 Developing new Product and its pricing
– New Service:
• An Overhaul Service Center which offers the performance of IL Checks (after 15.000 flight hours) and D Checks (after 30.000 flight hours) for A380

– Pricing: (example for IL Check)
Reduction for client

• Setting of a variable price spectrum
Fix Price of 3,5 million €

Cost Overruns for Airbus working hours

35.000 15 à Annex K

42.000

Marketing action plan & budget
3.4 Promoting Marketing Activities
1) Quality of Service
• • • First overhaul service for A 380 Intranet connection for clients Direct explanation of new service for potential customers over telephone, emails or visits Special information event Codetermination for physical features also for overhaul service

2) Direct Marketing

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3) Physical Features

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Marketing action plan & budget
3.5 Service Marketing
• Information about the overhaul before and during the maintenance • Automatic Information to the clients
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