Airline Industry
The airline industry offers an efficient and unique service to customers. This industry is able to provide convenient transportation to people that wants to travel long distances. The airplane has been an invention that has improved the way people travel from one place to another. People has been able to experience traveling in a different way since the presence of airplanes. The airline industry has developed over time and is making it possible to travel to far places in a small amount of time. With airplanes available it is possible to visit and even do business in places that one day we thought were extremely hard to reach.
The market in which the airline industry takes place is extremely competitive. The airline
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Another factor that lowers the threat of new entry is that this industry requires plane and flying experience. New airlines will have to hire and train pilots, flight attendants, baggage handlers, dispatchers, customer service and others. If someone wants to open an airline company not only he will have to invest large quantities of money to function, but he will have to dedicate a significant amount of time.
The Power of Suppliers - High The power of supplier is immense in the airline industry because there are very few suppliers. Due to the limited number of suppliers, they are able to control and set the prices. For this reason there is not competition among suppliers. The major suppliers are the airplane manufacturers, and the supply business is mainly controlled by Boeing and Airbus. The fuel costs in an airline is one of the largest expenses an there is a limited amount of suppliers that offer fuel to the industry. The airline companies only have certain options when it comes the number of airports they want to service. An issue that an airline company can face is that it cannot easily switch suppliers. The reason is the switching costs, usually firms have long term contracts with their supplier and the buyout of the contract will incur in high switching cost. A problem that a supplier can come across is that the product they offer is standardized and similar
Moreover, airplanes are such high value equipment that firms probably have long term loan with manufactures if they do not change suppliers. Also, because airplanes are costly, airline companies are the major consumers of manufacturers. Because of this, manufacturers have low ability to bargain. Overall, bargaining power of suppliers also has low effect in this industry.
The airports in major cities around the world are also operated on a monopoly basis and therefore are able to charge airlines high fees. The above examples have showed that the bargaining power of supplies for the airline industry is considerably large and often play an important role in the operations and level of profitability amongst the airlines.
The primary inputs to the airline industry include airplanes, labor and fuel. There are only two major manufacturers (three at the time of the case – Boeing, Airbus and McDonnell Douglas) for large commercial aircraft. This, along with the relationship specific
Suppliers generally have a moderate to high bargaining power within the industry due to the limited number of suppliers which forces aviation companies to choose from the number available and accordingly to accept their prices. In fact, fuel is the second highest cost for aviation companies. There are highly depended on supplier’s prices and the availability which indicates on a relatively high bargaining power of suppliers. In addition, there are high switching costs which are strongly in favor of the suppliers and means that the company experiences an increase in operating costs when switching to another supplier as flying another type of aircraft leads to additional costs (maintenance, training etc.).Aircrafts are vulnerable to delays due to the location of gate locations which leads to a decrease in utilization and therefore to an increase in costs.
The threat of new entry is high because there are no significant barriers of entry in the airline industry. For example, airplanes can be easily leased, defraying the large initial capital investment. Additionally, exit cost in the business is
Although the airline industry is in the business to transport people from one place to another they could not function without those who keep the airplanes operating on schedule. The airline industry has become the major provider of public transportation for Americans traveling between the nation's cities. Scheduled airlines now account for 92%
The probability of power of suppliers would be low-medium risk. The bargaining powers of suppliers are low due to the limited numbers in the industry. This gives Boeing a high degree of control over the suppliers. Since Boeing started as an engineering company, they provide suppliers with unique features to decorate the crafts and supply parts. But if Boeing needed certain parts from their suppliers, their bargaining power can decrease. Boeing can also lose more bargaining power if government created new laws on making planes more eco-friendly. This would cause Boeing to purchase new parts just to follow the new rules and regulation.
For example, Boeing and Airbus supply most commercial aircraft. The concentration within the suppliers segment of the industry makes it very difficult for competitors to exercise leverage over another supplier and obtain lower prices. The power of the supplier is one key in prohibiting the ability of competitors to earn higher profits.
A supplier group have even more power over an industry if it is dominated by a few companies, there are no substitute products, the industry is not an important consumer for the suppliers, their product is essential to the industry, the supplier differs costs, and forward integration potential of the supplier group exists. Labor supply can also influence the position of the suppliers. These factors are generally out of the control of the industry or company but strategy can alter the power of
The aviation industry provides air transport services for passengers and cargo. The industry is categorized into domestic, international, intra-continental and intercontinental routes. Some companies are only into passenger or freight transportation whereas some are in both in national market and
The supplier power in airlines is dominated by the world’s two largest aircraft manufacturers are Airbus and Boeing. The competition between the two manufacturers is neck to neck but that would prove to be a boon for Emirates as the prices would not rocket through the ceiling. A study shows that Emirates holds 93 Boeing aircrafts and 83 Airbus units (Planespotters, 2009). In 2007, Emirates purchased 81 Airbus flights, to extend it services- however, they chose Airbus over Boeing as the latter failed to deliver its latest aircrafts on time and moreover, Airbus had quoted a good price (Barryl, 2007). The changing oil prices also have an adverse effect on the aviation industry. In a nutshell, the bargaining power of suppliers is high.
The following analysis discusses the suppliers, buyers, industry competition, threats to entry, and substitutes that exist within the large commercial aircraft industry. Additionally, the analysis identifies the pressure that each of these groups applies on the industry and estimates the impact this pressure has on potential industry profits. Each group is identified using a high, medium, or low-pressure classification. A high-pressure classification indicates the group reduces industry profit potential and vice versa.
Power rests with the suppliers in the form of price and quality of supplies. Suppliers can increase the price or lower the quality of their goods and services. The power of supplier in the Indian airline industry is immense because of the three major inputs from the supplier are all affected by the external environment. These 3 factors and the power of supplier for each component is explained below.
Various suppliers. In the airline industry, there are some main suppliers andsecondary suppliers. The vital suppliers like fuel and aircraft have strong bargaining power. The number of suppliers is so limited; only Airbus and Boeing for the aircraft;and company purchase is only a small part of supplier business. On the other side thesecondary suppliers like food suppliers, merchandise suppliers, and other suppliershave very limited bargaining power to the company. A company can select thesupplier that fit for its business.
The past of aviation has extended more than two thousand years from the earliest kites and attempts at tower jumping to supersonic, and hypersonic journey by powered, heavier-than-air jets. Now I want to talk about aviation industry information ,The airline industry provides transportation services for passengers as well as cargo through scheduled air routes. The aviation industry derives its revenues from regular ticket fees and freight charges. Other major components of the aviation sector include Air traffic