Distribution Strategy Bharti Airtel This document is a study of the existing distribution strategy and distribution channel of the mobile recharge coupons followed by Bharti Airtel and proposes new product to be launched and its respective distribution structure Group - 10 Ankit Bhardwaj - 11PGDM071 Mohit Khera - 11PGDM082 Nitin Khanna - 11PGDM091 2012 Group 10 International Management Institute 12/16/2012 Table of Contents Sales & Distribution Strategies 3 Introduction 3 Second degree distribution network 3 Third degree distribution network 4 Reasons for having two degree and three degree networks 5 Areas covered for collecting information 5 Sales Force 5 Responsibilities of FOS 5 Urban Distributors 6 …show more content…
Due to less demand for company’s products and lack of proper infrastructure in rural areas, Airtel has established a three level distribution network Areas covered for collecting information The project involved study of existing distribution network for Airtel in the Delhi/NCR region. The group chose different regions within Delhi to observe the functioning of all the intermediaries, and the relative importance of each. Regions of North Delhi, East Delhi and South Delhi were covered extensively through the visits to retailers in the prominent markets. Rohini and Pitampura were the areas selected to visit retailers in the North Delhi region. For East Delhi, the markets of Laxmi Nagar area were visited and the areas of Katwaria Sarai, Saket and Hauz Khas were chosen to collect information. Sales Force These are the manpower of distributors. They are referred to as Field Officer Sales (FOS). They sell SIM, RCVs, and Easy Balance etc. on behalf of the distributor to all retailers assigned to his beat. Responsibilities of FOS • All secondary sales assigned under his beat • Collection of PEFs, payments against billing by retailer • Promotion material distribution as instructed by TM. • Communication regarding schemes, incentives, new offers from thecompany to the retailers • Resolving retailer complaints using the FOS helpline • Escalation of unresolved complaints and claims to the distributor and TM Urban Distributors Known as UD, they distribute products,
Selection of distribution locations that can give a suitable place for customers to purchase company products is a very important way to enhance the distribution advantage. Reliable delivery timing is another point that Siemens can build on to create the needed differentiation through distribution. As Siemens depend on partners in many locations all over the world to perform the task of distributing its products, providing the needed training and support for those partners can help to enhance the distribution differentiation over competitors.
In this assignment I am going to evaluate the distribution systems in delivering goods and services for one of the well-known food sector business and that is ASDA. I am going to look at both the positive and the negative aspects of the distribution systems used and make recommendations for improvement with justified reasons
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external
The globalized business environment has determined companies to develop complex strategies intended to address the challenges determined by these factors. The increased competition in most business fields requires that companies develop flexible strategies that are able to address the changing conditions of the environment. The same situation applies to the telecommunication industry.
Distribution is a key to success in China. Recent economic growth has improved the distribution networks, particularly around the major urban areas with the construction of roads, highways and infrastructure.
Therefore, the local company I will be discussing is Carphone Warehouse (http://www.carphonewarehouse.com/), a British mobile phone merchant, with more than 2,400 stores across Europe. Their objectives are to give
Not mention, however, the company might be work on the distribution of the dealers. Because Chatterjee mentioned that their major competitors are weakly of distribution.
Flipkart took off as a great E-tailing company. Over the years as it grew, it had to employ various means to increase its sales and incorporate various distribution strategies to ensure efficient delivery and customer satisfaction. Below diagram depicts the basic distribution strategy of Flipkart.
Nevertheless, the company brainstormed a process to provide a more reliable and adequate space in its distribution center. In establishing a business partnership with Remstar International a golden idea formed. Remstar International took the well detailed information given and work studiously to provide an adequate storage and retrieval solution. In my opinion, the most vital step in the process was created when Aerial decided to run the performance test ahead of time. Giving all the tools required from the customer information on to the comprehensive space of each area made the distribution change remarkable. Creating a strong partnership with valuable information help change the distribution center, while lowering employee’s pickers from 28 a job to
In the Telecommunications industry, balancing assets and profitability is especially important in the survival of a given company. This is due to the fact that consumers are becoming more knowledgeable and understand the technical aspects much better now than in the past. Customers are always looking for new technological solutions and more bandwidth as their applications are becoming more sophisticated. Small Telecommunications companies, in an attempt to keep up with the technological changes, are moving too fast and often do not properly track their costs. In addition to the technical challenges, new regulatory changes are making hard for CLECs (Competitive Local Exchange Carriers) to compete
This financial analysis report examines two high profile competitors, Bharti Airtel and Reliance Communications, within the telecom industry in order to evaluate company’s performance and financial health. The overall strategies of the company were reviewed and considered along with the financial analysis to come to a
Market position of DHL as well as its major competitor is in broad market with differentiated services.
Agent and distributor: We are already setting a branch where we supply all the retailing products to other country’s stores. For these activities we used agent and distributor which are working in the different department like agent gives the information of customers and distributor supply the products to customers.
More than 80% of the retail industry in the country is concentrated in the large cities. A study reveals that among the more than 20 locations, for organized retail in India, Mumbai was found to be the most preferred location followed closely by Bengaluru in the second position.
A vibrant new World of unlimited opportunities, where "Air' symbolized a word of unlimited freedom to think …………. to dream & to achieve, where "Tel' connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four