Airtel Marketing Strategy

Hello all, and welcome to my presentation about how we at Foxtel are about to turn the movie world inside out!

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The commercial contains ethos likewise, it is aimed at other phone companies to appeal to their guilty emotions having not living up to their expectations when it comes to their customers. Also, commercial gives imagery to the audience imagining themselves enjoying whether it's their cell phone or tablet while using these plans that T-Mobile has to offer and not having the worry about how much data their using or how much it's going to cost. The commercial is aimed towards the person who is technology savvy and enjoys purchasing phones and data packages at great deals. It also aims at children and teens who need or want a cell phone. Being that this commercial is for the super bowl, it can also reach out to the football

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

Aircel group is an Indian mobile network operator headquartered in Chennai, that provides wireless voice, messaging and data services in India. It is a joint venture between Maxis Communications of Malaysia and Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. Aircel Business Solutions (ABS) is the enterprise division of Aircel(B2B), which addresses the telecom requirements of International and Indian markets with an array of industry-leading products and services to various corporate. Aircel Business Solutions is an emerging firm in the field of internet industry. Its range of product and services includes Internet Leased Line (ILL) services, Video conference solutions, Data transfer solutions, Data Connectivity Solutions, BaaS (Backup-as-a-Service) and mobility

To mark a significant contribution to the perceived customer benefits of the end product, Vodafone marketing strategy aim is to grow its

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

The decision whether to take faster, more aggressive brand promotion approach to heighten brand awareness was closely tied to another issue; find ways to achieve greater economies of scale. In a HTC sponsored survey, it shows that 80% of the customers would like to buy phones for less than 200 dollars. HTC believe they don’t have the necessary scale to drive the cost reduction. This is because HTC lacked significant intellectual property right

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

active in France since 1999.” (Marketline, 2012). By offering mobile phone service at a lower

Sprint is celebrating the build out of its new LTE Plus network in ___________. Instead of cutting ribbons, Sprint is cutting rate plans. We are giving AT&T, Verizon and T- Mobile customers a chance to significantly reduce their cellphone bills. Now customers don’t need to bring Sprint their old bills or turn in their old phones. Plus, new customers can try Sprint risk free for 28 days, instead of 14.

After making these changes the company declared themselves as the fastest growing wireless company in the nation. If one takes these three marketing strategies and compare it to how women are being targeted by retail, one will see that they are the same. According to the research done by Time, there's a stronger emotional and personal connection to their mobile devices by females. The key differences between men and woman in relation to their mobile devices is that a woman is more engaged with her phone in a way that there is more fulfillment in getting things done with her mobile device. The Un-carrier movement is a solution primarily to American females. The strategy of getting personal interactions with the customers is what females prefer rather than taking to an automated help line. The second strategy of a faster data service provides an expedited access for females to turn a passive time into an active time. For instance, when a woman does her daily activities; there are some down time that she would rather prefer to spend some time on her phone. This is the time that is referred to as the mobile device is a substitute for a human engagement. T-Mobile’s third strategy on rebranding the company into an edgy and highly differentiated market is definitely targeting women because on all of the promotion and advertisements there is the color pink present. What’s also associated with the marketing materials are more of an alternative punk rock vibe. An electric guitar is playing in the background and the color is used in a monochromatic theme, whereas the color pink is the only color that is apparent. One thing that will be guaranteed in all the marketing materials since the Un-carrier would be the distinct shade of pink; which is magenta. This shade of pink is present in all of the materials that target women. The Un-carrier movement is a solution

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

With great experience & enthusiasm I have presented my individual report in the T.Y. B.B.A. effectiveness. I convey to my gratitude to University, Mr. Kuldeep Jobanputra for his valuable guidance in the completion of my project report. I am also thankful those persons who help me to compel it. I am hardly thankful to whole Airtel