Akamai Case

1562 WordsJun 10, 20127 Pages
I. Statement of Problem Akamai’s edge servers completely revolutionize the way internet content is delivered to the end user. However, “because of the diverse programming methods used by websites, transferring the data to Akamai’s edge servers will add complexity to both set-up and maintenance.” (Xanedu Courspack, PG 88). Two of the strategic questions that Akamai faces are as follows. First, should it keep the status quo of working with all web server platforms, or should it align with one partner? Second, going forward with the more involved EdgeSuite product, should Akamai increase its in-house sales force, rely totally on resellers, i.e. system integrators, hosting firms, and network carriers, or some combination of both? II.…show more content…
2. Make the investment to create customized software to support both platforms. They are currently in a great position as they have no competitors. With the infrastructure they have created they can continue to build the barriers of entry by building and supporting the platform to support all customers. 3. Develop and increase the in-house sales forces. When sales are reached with their in-house sales force they are able to keep more of the revenue. This will help their bottom line and reduce the risk of losing the business relationship with a reseller. 4. Concentrate on software development and allow other companies with sales expertise to assist them as they enter the enterprise market. Increase reliance on resellers. This will jump start the sale of their new products and services without additional investment in development of sales organization. 5. Continue to use a mix of sales channels to maintain a balance in control on reaching customers. Use this period of time to develop in-house sales force and continue to benefit from the perks of instant credibility experience with resellers. IV. Recommendations * Continue to increase switching cost for customers as the use of edge computing continues to increase in value to customers over the use of content delivery. *
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