Al Ain Dairy: Market Expansion

Corporate social responsibility (CSR) is an useful concept that has been performed by global companies in order to contribute a better society and cleaner environment. Greggs has been performed a successful business for several years in UK and holds a leading position in Bakery industry. Greggs has also made responsible duties to benefits the society through their business activities and made large investment for social and environmental development. This research proposal mainly focused on the introducing low fat baked foods to improve human health conditions and eliminate the chances of occurring several health hazards caused by fat contained food products. In order to achieve this, appropriate research methodology has been selected and through discussion of project management plan has also been included in this proposal. At the end of this research proposal appropriate recommendation has been made.

Tassal is the worldwide known company, they are always persisting the quality of the salmon and other product innovations. Tassal has been recognizing that only the company has put great amount of efforts in the research and development then the Tassal is able to gain the future successes. Every years, Investment in research and development at Tassal is centred on better understanding of fish health and the environment in which we farm our fish, mitigating the impact of Tassal’s operations on the environment and continual improvement of fish health (TASSAL Sustainability Report, 2014). However, Tassal research for products invested too much financial and material resources, so that the taste of some products is not very delicious, just very healthy, Today, many young customers’ first choice for the products are delicious and looks good, then they will think about the products are health or not. Therefore, if Tassal company want to attract more young customers buy their products, they need change the taste better.

Although Jamba Juice demands a large amount of agricultural commodities to help produce the healthy and organic smoothies, these commodities are limited. There are not other substitutes can replace these agricultural commodities to make smoothies as healthy as the organic raw materials. Hence, this gives the suppliers the opportunities to raise the price or decrease the quality of the agricultural commodities.

Dale Wishewan is the president, co-founder and chief executive officer (CEO) of Booster Juice who led the company since its first location in Canada. In 2009, he decided to expand into the Indian market and his overall goal was to have Booster Juice stores across India. Additionally, Wishewan’s mission for Booster Juice is “to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle.” (Pg. 3) The situational analysis consists of the Strengths, Weaknesses, Opportunities, and Threats.

The target respondent of Sanitarium is customers who did purchase so good coconut milk in the last 12 month. As the objective for this research is aiming to gain an understanding of who is buying their so good coconut milk, how they are using, how they view so good coconut milk and if they use other sanitarium products. And other group of target respondent would be sales people who work in the market for Sanitarium products, because their feedback is also important to achieve the research objectives.

Although there is a high potential for A.1 to lose its market share to competitors, their product is distinct in its flavour, name and packaging. A.1’s market tests

“Raw milk today is a fringe movement, a crusade of underdogs, a pesky mouse against the entrenched lions of medicine and industry.” The book The Untold Story of Milk begins with the undesirable situation of raw milk in today’s society.

The managers of low- calorie microwavable companies are seeking to provide other products to its line of production. As result most microwavable companies have started to produce products and vend goods as per the new line extension manufactured all natural ingredients and preservative free. Since managers of these companies muted the development of organic substances, this reflects low pricing of the products in the market. They also leveraged the cost of inputs to meet the expectation of the value conscious consumers.

Natureview Farm (Natureview) needs to increase revenue over 50 % (or $20 Million) before the end of 2001 due to one major investor has to pull out investment. The major product line is refrigerated yogurt included 8 Oz (12 flavors, 86% revenues) and 32 Oz (4 flavors, 14% revenues), the average shelf life is 50 days. Yogurt industry had $1.8 billion markets in 1999; and 97% of sales from Supermarket channels and rest from natural food chains. The market expects to grow to next level. Yogurt is health diary that used by 40% of population and female buys 70% of yogurt. Company’s vision is to provide health and low-cost product to all people while helping channels and retails.

The expansion of a new product line is an important growth strategy for a business that wants to increase their market share and revenue opportunities. Hamptonson is a midsized company that currently produces goods in the health food industry and will soon introduce a new line of health beverages on the market. Their decision is based on research and studies completed over time in the market and data obtained from various customer sources. Adding new products will enable Hamptonson to offer more to their existing customers and attract new customers who are unsatisfied with the limited options on the current market

Jamba Juice has developed a sustainable competitive advantage through continuous innovation in its menu to include a wide variety of fresh fruits. This has been affected by weather conditions in some states such as New York due to its specialization to frozen smoothies. This has affected its revenue streams. The distinctive organizational capabilities for instance skilled leadership has made Jamba stand out among the competitors which have helped it to outdo the stiff competition from other restaurants. The distinct state of Jamba Juices among its competitors is firstly due to the human resources that it employees which are customer based, well-motivated with incentives which have made I difficult for the competitors. Secondly, it extensively offers customers innovative products which target a different segment of the market such as kids between the ages of 4 and 8 years.

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.

Indian food industry, with a net market value of around US$ 300 billion, is one of the major food markets in the world. Looking at the contribution of the beverage sector in these statistics, we have soft drink (carbonated and juices) market estimated at US$ 1 billion a year and health beverages estimated at US$ 230 million, which is on a continuous verge of exponential growth.

Here students are recommended to download a map of the UAE and neighboring GCC areas and consider logistics options keeping in mind restrictions like expiry dates