Al Al Salad Sal

How does the release of Beyoncé’s two albums compare to a “traditional” release? What are the benefits of her strategy?

Beyonce is someone who needs no introduction, having spent the better part of a decade and a half building a legacy that cements her firmly, both critically and commercially as one of  the most successful singers in history .  In fact it's arguable she has almost no contemporary competition, with people like LA Reid calling for her to be acknowledged as the "Greatest perfomer alive" Her on stage performances are so exact in their timing and execution that hearing reports of her firing her crew for missing a cue or cutting her mic is not surprising .

You probably have heard of Beyonce’ since she’s always on the media. She went to the White House to go persome for Michelle Obama's 50th birthday. Whenever Beyonce’ does something huge she always comes out in the news doing big things. Lately she’s been on the low because she’s pregnant with twins. She’s famous all over the media. Facebook, Instagram, Snapchat and Twitter is where she gets in touch with her fans through. Millions of people follows her and love her because she is a inspiring person to society.

There are many artists that may contribute to the history that has lead to the development of the present day. Each different artist shows their gratitude and appreciation for the history that has lived on for many years by the style of music. For example, Beyonce’s album Lemonade illustrates the different struggles that black women had to face throughout their lifetime. However, when Beyonce’s husband Jay Z cheated on her, the album got much more personal than anybody else would think. Although, there are many different reasons for the creation of her album and what she is trying to say, many people still disagree with Beyonce’s album and argues that she is using the black feminist empowerment to make money of her album.

With the advances in technology and increase in internet broadband availability (The Broadband Commision, 2014), record labels are being forces to innovate and update their business models (M.Coz & Torres, 2013) to keep up with the latest technology (Solis, 2015). Of these technologies, the move away from physical sales (of music) to Digital sales is the most significant. Digital sales have increased over the last 6 years (as shown in Table 1) in terms of revenues, and this is set to carry on this way in the future (Solis, 2015).

Already within one Month, Beyonce has made millions from her album Lemonade. Released in late April, Beyonce originally released her album on Tidal. The incentive behind it was that Beyonce was part time owner, and only had it exclusively available on Tidal for around a day until it was released to iTunes. Tidal claims to have only a few million subscribers, which falls far behind other leading streaming services. The goal of releasing the

In the winter of 2013, Beyoncé returned to the music industry and destroyed everything in her path. She dropped an unexpected album after having been absent from the industry to take care of her daughter Blue and not allude to when she would be returning. Then on December 13, 2013 she released self-titled 5th album, Beyoncé, with 14 songs as well as 14 music videos to go along with each song. She released it only on digital platforms. She did it without any marketing. She sold over 600,000 copies in the first week. Needless to say, Beyoncé had set the bar for the rest of the music industry. However, despite the fact that Beyoncé’s ability to keep the album as a secret throughout its creation is a feat in itself, the messages in the music

It days many days of stress but you have to stay determined while doing so. It is not right to do that to the hard working artist who is most cases deserve the correct payment.Music brings people joy. It can connect them to their feelings, represent a culture or religious beliefs based on the genre you listen to. Let's face it music is important to the world. It would be nice to have access to all the music we take interest in for free or at the tip of our fingers, but unfortunately that is not right to the artist. According to source 1 it states that "Taylor Swift pulled her entire music catalog from Spotify, a popular streaming app, claiming that their business model suggests that music does not hold much

Everyone knows Beyonce as being the queen of R&B/Soul, and everything she touches turns into gold. She is typically known for sticking with her one familiar genre, but she went out on a limb recently and experimented with several genres that would seem out of her comfort zone, such as Rock, Country, Reggae, Folk, etc, and also used this as an opportunity to speak about issues that black women face day to day, in, and, outside their community. Furthermore it makes this album not only a bittersweet emotional rollercoaster, but an ode to black women all over. After being on a short hiatus she came back and made the world stop when she dropped Lemonade, and once again proved why she is not only the queen of R&B/Soul, but the queen of everything.

The highest paid black woman of all time literally had to remind people that she is just that. In theory, this feels to be done strategically so. One first has to feel comfortable enough to deal with all of that backlash for releasing something so culturally rich. Like their mother says in “Interlude: Tina Taught Me”, which is on Solange’s album “A Seat At The Table”, white people tend to view pro black as anti-white when it really isn’t, it's just pro black. People went from giving Beyoncé the utmost praise, to refusing to police her concerts. Regardless of who doesn't agree with the message she is trying to send, Beyoncé Giselle Knowles-Carter is an Icon. Her influence is one that cannot easily be swept under the rug, and that is why her

Because of that performance, she receives a lot of hate till now. The reason I take her as an inspiration because she knows she is an artist. She creates arts and she knows that the most powerful art is usually misinterpreted. Anyone who perceives her message from her performance as anti-police is completely mistaken. She was just trying to celebrate her roots and culture during Black History Month, and if anyone is galls with that, those feelings were there long before the performance. If people still hate her for this, I am proud she is a part of conversation that is pushing things forward in a positive way. I used to ask why would Beyoncé keep uplifting women and black people. Probably because I am living in Malaysia which makes the issue about downgrade women and killing black people is not a news Malaysian’s always hear. But because of her, I now understand feminism in the right concept. I learn that being a feminist and be feminine or for that matter masculinity, is not the same thing. Every people is not the same. Everyone who believes in equal rights in men and women, they of course don’t have interest in the same thing, wear the same clothes or having the same thought. If a man can do it, a woman should be able to. Some of the things we teach our daughters is allowing them to express their sentiment, their despondency and

In June, Tidal and Sprint began an exclusive marketing campaign, with 6 months fee sign up, right before Jay Z’s much anticipated album 4:44 was to drop. Jay Z, i.e.; Shawn Corey Carter, a global music rapper has sold more than 100 million records and has receiving 21 Grammy Awards for his music. The album was communicated via multiple social media outlets stating availability was through Tidal for the first two weeks only. Sprint and Tidal, created ads using Facebook, Twitter, Snapchat, Instagram and other digital media. Sales data for 1 month and 1 week of “6 months offer” launch plus recent JAY-Z exclusive content and JAY-Z Tour Presales showed; Sprint existing customers added Tidal service, increased two fold.

This was not just an R&B album or a Pop album. This was an album that related to people of all backgrounds and paths of life. It included rock, country, soul, you name it. Beyonce even performed at the CMA awards with a song off this album.

Affordable and reliable home recording equipment has led to a revolution in the way that some albums are recorded these days. It is no longer necessary for many artists to hire an expensive 48-track studio when they can inexpensively duplicate many of the same production values by using software programs like Pro Tools (Llommen, 2010). 30 years ago the thought of an artist recording an album with there own financial backing was unheard of. With advancement in technology over time the impossible has suddenly become possible. Having a traditional record deal was a necessity in being able to record and release your music this meaning artists were locked down to labels for years leaving very little control to the artist, however times have

"It's the same thing, people going into the computers and logging on and stealing our music,” Brittany Spears declares. The music industry struggles through one of its worst periods ever. CD sales declined 5 percent last year and are down an additional 7 percent this year (http://www.accessatlanta.com).