Marketing Case Study Of Al Jazeera

In “watching T.V Shortens Life Span, Study Finds” Jeannine Stein reveals the fact that how watching T.V every day is shortening our life span. Australian Heart Association conducted a study on 8800 men and women and they found that eighty five percent of them, who were watching T.V for one hour every day, were patient of obesity and diabetes. Jeannine says that watching T.V for one hour every day will raise the risk of dying from cardiovascular disease by 18%. Jeannine believes that we need to spend our time in some physical activities rather than sitting in front of T.V.

* Fifty-five percent of children questioned usually watch television alone or with a friend, but not with their families. (13)

In our everyday lives, people are exposed to all kinds of media. Many people around the world watch movies, read cartoons and glance at the television. Although they may not realize it, they are under the influence of the images that they see. In fact, these sources may make people have negative assumptions about Middle East. Every so often, there are stereotypical judgments and comments in the media. Exaggerated Hollywood action movies, cartoons and opinionated news emphasize the negative side of Middle East, which indirectly compels audiences to believe that the combinations of images may even be true.

His article was published by the magazine Al Jazeera, which is the first private media in Arabic countries. This magazine is called the Arabic CNN by the media, showing credibility to the readers. Jamail himself showed his reputation by his awards. He is the winner of the Martha Gellhorn Prize for Journalism in 2008. The language used in this article is easy to understand for the general public. Any possible confusion is explained in the article. His article also uses sources only from scientific researches, scientists and scholars, increasing the article’s reliability. Jamail only presented facts and stats in his article without any bias. Jamail effectively established trustworthy

Al Qaeda was founded in 1988 by the most wanted terrorist in America, Osama Bin Laden, to bring together Arabs who fought in Afghanistan against the Soviet Invasion. Al Qaeda works with allied Islamic extremist groups to take over regimes it deems "non-Islamic" and remove Westerners from Muslin countries. The organization first began with three members and now there are approximately 200 to 1,000 current members. Al-Qaeda began to construct and offer training camps and guesthouses to its recruits; while they also attempted to pull in U.S. citizens for financial, communication, and operation reasons for the benefit of Al-Qaeda and its other affiliations. By 1990 Al-Qaeda was providing military and intelligence training in various areas including Afghanistan, Pakistan, and the Sudan.

* For teens, television is a major source of information about sex. A survey conducted in 1997 by the Kaiser Family Foundation found that 61 per cent of young teens, ages 13-15, rated entertainment media as their top source of information on sexuality and sex health. This should concern parents because although two-thirds of TV shows contain sexual content, only one in ten includes any reference to safe sex or the consequences of unprotected sex.

Television has increasingly become the quintessential epicenter of communication, since its invention, in 1927. At any moment in time 2.5 billion people are viewing some form of television broadcast (Ballard). Modern society has introduced various categories of television. These variations range from educational to violent. This broad spectrum makes it hard to generalize the effects it has had on American youth; however, television seems to have increased moral and intellectual degradation. Through violent shows and monotonous news broadcasts, American youths have become desensitized to the poverties, and hardships of the world. This desensitization has had several, and moreover negative, moral impacts on the youths of America. Nevertheless,

He then proceeded to discuss how children were involved with the television. This was a great way to get the parents to become more involved, because the parents would realize that their children needed to have a limit on how much they could watch television and what they should watch on the television. He used statistics, such as, between the hours of 5 to 6 in the afternoon, 60 percent of the audience was composed of children under 12. Also, during this era, children spent as much time watching television as they did in a

Ethos include how well the article is edited, who the author is and how the writer presents the article. Damhr Jamail is a journalist for this magazine Al Jazeera, which mainly reports news for the Middle East. Although this article does not include an editor’s name, however, the article is written well, and contains no grammatical errors. In the article, Jamail can improve his point of view easily by the uses of many quotes, sources and reference only to support his thoughts, he stands on one side but does not argue another side to the topic. As well, in many of the paragraphs, he include as the first sentence “The most obvious…” which is not professional enough for the article. The writer includes many quotes and references from professional scientist and researchers to strengthen credibility of the

MTVN catered to a huge market segment of nearly 2 billion people worldwide and was expected to provide global platform for Arab music and culture. It influenced young people all over the world and given them a voice and it would try to do the same in the middle east. MTV entered the middle east by tying up with a local partner Arab Media Group (AMG)Partnership. The MTV-AMG combine would not only provide entertainment to the region but would also take up social issues and try to contribute to Arab Society, according to the network. The company’s business environment is very difficult for western companies to venture because it is highly regulated by the government. The government has more say on the media and censor materials that do not fit their laws. The government could promote Anti-American sentiments which can prevailing through a large section of the population country. MTV decided that forming a joint ventures with ATN which was a part of ABN and AMG was excellent idea because it will be a win on both sides. MTV also spoke to the elderly in the society and figures of authority. They also choose not to only target the educated and private school people they appealed to the masses. They want to connect all age group in this venture. This proves the determination of the company and how much they wanted to succeed in this venture. Yes, MTV will be able to succeed in this mixed content

Among these life stages, millenials who live in their own home without children (On Their Own) watch the least amount of live television. Millenials who live at home with children (Starting a Family) watch the most live TV, followed by 18-34 year olds who live at someone else’s home (Dependents). As a millennial that now falls under the On Their Own category, these data make sense to me because I watched much more live television when I lived with my parents than I do now. Although they watch the least live television, On Their Own millenials have a much greater percentage of SVOD subscribers than those in the Dependent or Starting a Family categories. It should be interesting to see if On Their Own millenials will eventually transition to live television as they age and start families or if using OTT services in favor of traditional TV will become the

In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.

These mediums are the most used due to widespread illiteracy. The Hadi government and Houthi Rebels both control television and radio stations. However, privately owned television and radio stations have multiplied recently with radio experiencing the strongest growth giving the people of Yemen additional, less biased sources of information. The Republic of Yemen Television channel is one example of the split media. Pro-Houthi and pro-Hadi versions of the channel are on the air. The Houthis influence Al-Masirah which operates from Beirut. Yemen also has access to Suhayl TV which is a pro-Islamist channel. Another source of TV comes from Egypt; it is Al-Sa'idah which is a private, entertainment-based

As baby boomers reached adulthood, NBC, CBS, and ABC began to realize that much existing programming had not only been on for years, but had a superannuated audience. The large youth population was highly attractive to advertisers and the networks moved to clean house of a number of long-in-the-tooth shows. In NBC's case, this included programming like The Bell Telephone Hour and Sing Along With Mitch which were found to have an average viewer age of 50. During this period, the networks came to define 18-49 as their main target age, although depending on the show, this could be subdivided into 35-45 or 18-25 or 18-35. Regardless of the exact target demographic, the general idea was appealing to any viewers who were not close to retirement age and that TV programming was overall stuck in a 1950s mentality and had to be updated to resemble contemporary American society

One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized