Alan Mulally's One Ford

First produced in 1958, The Edsel was produced by inspiration of Henry Ford’s Son, Edsel Ford, who passed away on May 26th, 1943. The Edsel was only on production for 3 years. Only about 160,000 Edsels were produced in that time period due to the lack of sales (Skinner). This model of car was discontinued in 1960 and the failure cost Ford Motor Company millions of dollars. There are still a few thousand Edsels in existence and there are clubs around the world founded exclusively for owners of the Ford Edsel.

“Any customer can have a car painted any colour that he wants so long as it is black.” (Henry Ford). Henry Ford is one of the world’s most renowned leaders for the automobile industry. The son of a farmer, Ford has always been interested in how things worked. He has improved the models of his cars to make manufacturing them faster and more efficient by using assembly lines. He also set a balance between his employees’ wages and hours worked. Ford never stopped innovating and it is shown in his later Models of his car. Ford set standards for future motor companies and set standards for modern day manufacturing.

Cars are a major part of everyday life. People today cannot imagine walking from Northeast Philadelphia to South Philadelphia, let alone traveling from Philadelphia to Florida. The vehicle that started the mobile craze in America was the Model T ford by Henry Ford. Hitting it off with the entire nation, The Model T Ford was a smashing success.

It has a stable position in the American auto markets because it focuses on making vehicles of high quality. In 2006, the former CEO Alan Muley decided to put a strategy in place to focus on top of the line vehicles, an improved fuel efficiency, and a more affordable cost. They also have majorly decreased their debt and payments from pension. By doing so, the company was able to succeed in achieving investment standards from various agencies of ratings. Another strength is that people are extremely loyal to the Ford company. They have the most customers who are returning to purchase more products than any other motor vehicle company, as stated in the IHS automotive analysis of the registration of newly owned vehicles in 2014. For consecutive years they have received the highest honors for total loyalty to a manufacturer. Their credit constantly puts them at an advantage. In 2014, it generated $1.9 billion of profit pre-tax. They concluded with $1.7 billion of it as their net-income. This was a major portion of Ford's tax profits and net

Henry Ford is famous and well known as a businessman, founder of the Ford Motor Company, and helped in the development of the assembly line. Henry Ford was born on July 30, 1863 in Michigan. His mother was Mary Litogot Ford and his father was William Ford. They raised their son, Henry, on a farm in Wayne County, Michigan. Henry Ford was very unhappy with working at the farm he was raised on. He had a gift for taking apart and reconstructing timepieces(Biography.com Editors). At the very young age of just sixteen years old, he left to Detroit to become a machinist. Following his departure to Detroit, he developed the skill to operate and service steam engines. Later on in Ford’s life, he met and married a woman named Clara Ala Bryant. In order for him to provide and support his wife, he went back to the life working on the farm. He worked on the farm until 1876 when his mother passed away. He worked as a farmer for three years until he got hired for a job as an engineer. He then started the building and creation of automobiles(Biography.com Editors). The creation of the Model T was one of the most influential invention of its time period because of the new form of transportation, development of assembly line and further production by Henry Ford, and revolutionizing of the Model T and automobile industry.

In American Icon: Alan Mulally and the Fight to Save Ford Motor Company, Bryce Hoffman conducts over 100 interviews and had access to numerous company documents and personnel. Hoffman notes that prior to Alan Mulally accepting the Chief Executive Officer position, Ford was a venomous culture that had Executive Leadership not being truthful and honest with the Ford family. The backstabbing climate had turned so ugly that executives were placing hidden recording devices in each other’s

Ford made successful decisions that benefited his company. For example, instead of having mechanics build entire cars nearly

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The Ford Motor Company’s Lincoln marque has fallen far since 1998, the last year it was the top selling luxury automotive brand in the United States. These days, the segment is dominated by BMW, Lexus, and Mercedes-Benz with Audi, Cadillac, Acura, and Infiniti also outselling Lincoln.

before henry ford succeeded with the Mobile-T, he created the the first gasoline horseless carriage. This was called the Quadricycle. If it were not for the quadricycle than maybe Henry would of never created the first mobile car or his Ford industry.Without that first invention, then he would have no motivation to see how he may improve the Quadricycle. Therefore meaning Henry ford would not have been the first man ever to create the first affordable and revolutionary vehicle. i think this relates back to the quote because without the failure of his quadricycle than he would have nothing to compared it to or fix. However due to the fact it did failed he had a chance to do it again. More improved and more

Alan Mulally, who was hired as CEO of Ford in September 2006, had not engineered, designed, or built any cars. He came from Boeing. After joining Ford, he devised a plan that identified specific goals for the company, created a process that moved it toward those goals, and installed a management system to make sure the company reaches those goals. Mulally demands weekly, sometimes daily, updates. “Alan's style is pretty relentless,” says chief financial officer Lewis Booth, a 31-year Ford veteran. “He says, ‘If this is the reality, what are we going to do about it?' not ‘We're going to work our way through it.'”

I agree that Mr. Fields should be responsible to all the stakeholders’ interests in Ford when he makes decisions on what strategies to implement, and he should focus on making profits both in the short term and in the long term. In my opinion, he can also outline a clear road map for the next 5 (short-term) and 10 (long-term) years for Ford to ease the concerns of the stakeholders including stockholders, investors, and employees.

Mulally knew Ford had issues and the first step was to identify those structural issues. The issues included a wide variety of models and styles of automobiles. A work force that was not collaborating or

Ford’s vision statement, “people working together as a lean, global enterprise for automotive leadership” (Thompson, 2015) has three major points that surrounds the vision statement; which are global leadership, emphasis on stakeholders, and lean business (Thompson, 2015). Each area is a specific point that Ford concentrates on in order to better the business. Global Leadership indicates that Ford wants to become a top player in the international market; Ford achieves Emphasis on Stakeholders through enhancing their HR policies and corporate social responsibility strategies for employees, customers, investors, and others; and Lean Business which they have

In order for Ford to be able to move forward and be successful they have had to make decisions that may have been difficult but also allowed them to become more efficient and more competitive in the automotive industry. We all remember when the economy started a downturn that affected many businesses including the automotive industry. Ford had already begun to make changes to ensure that they would be able to remain successful and it set Ford apart from other automakers.