1. Should Taner engage in consumer research for Alara Agri’s prepackaged cherries or should he attempt to persuade German and Belgian retailers to conduct some test marketing in their stores?
Taner should engage in consumer research for Alara Agri’s prepackaged cherries because throughout the case, German and Belgian retailers were very pessimistic of the idea of prepackaged cherries, believing that the packaging would deter the consumers in their countries from buying because it does not give the “farm fresh feel.” The German and Belgian retailers also stated that their consumers were more price sensitive, and would not be prone to packaging unlike other countries such as the UK which is an island. German and Belgian retailers were under
…show more content…
All in all, getting the brand name out and getting it to stick with the meaning of quality, with an offering of good faith that if the attempt fails, the retailers would be reimburse to the fullest.
3. If you think test marketing by retail customers is appropriate, what are the specifics of your research plan?
Test marketing is absolutely appropriate by retail consumers, because it allows a company to not throw all of their eggs in one basket only to have it fail. It gives the company an opportunity, as well, to determine whether or not it would be appropriate to make such a drastic change in an already established market. In order to do this, we would need retailer willingness of shelf space for any certain amount of time. We would also have to implement a consumer report of customers who picked through cherries, as opposed to customers who picked up the “punnets” of cherries. This type of comparative data would allow us to show the Belgian and German retailers an analysis of growth, profit, and gross margin, ultimately convincing, or proving the Belgian and German retailers correct.
4. Do you have any other recommendations for Mr. Taner?
My only other recommendations is that Mr. Taner prove his brand and quality meet the expectations of those he is trying to convince. Rightfully so, Mr. Taner has all of the
While it is our main goal to be fast, accurate, and friendly we also want to make sure that the quality is there with our products as this will build repeat business for our restaurant.
Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim
Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market
First, our main focus should be to maintain making a profit while keeping our costs to a minimum. The research should be conducted with target consumers in mind. This will help us understand, document, and analyze the spectrum on why they choose to purchase one container over another; why and what made the final decision
3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?
Kudler Fine Foods evaluation and examination of the market trends in the industry in which operates presentation takes special interest in this paper. How market trends play a role in the market structure, effect of new companies entering the market, prices, and technology, productivity, cost structure, price elasticity of demand, competitors, supply, and demand analysis, and effect of government regulations will show in following parts of this presentation.
Cadbury world could use secondary data effectively by drawing a comparison with other brands to find out how successful those brands are doing and to from there self-evaluate and adjust where necessary in order to improve.
Justifying the Importance of Market Research in the Development of Kudler Fine Foods Marketing Strategy and Tactics
4. If Marcello and Lizenberger decide to conduct this study, what research they adopt? Relate different phrases of the research design to specify aspects of marketing research problems.
M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •
3.8 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans (M2)
Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase
Given the situation, a determination can be made about its relation to each of the first three steps in the marketing research process. At this point, Joe has already undertaken some actions that are consistent with the defining research objectives step. The first thing that Joe has done is define his situational problem. Although it appears to be lacking in content and clarity, he recognizes “that a great deal of research in
Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
The assembly and analysis of secondary data almost invariably improves the researcher 's understanding of the marketing problem, the various lines of inquiry that could or should be followed and the alternative courses of action which might be pursued.