Essay on Alaska Airlines Social Responsibility Project

American Airlines is a major airline of the United States. It is the world’s largest airline in passenger miles transported and passenger fleet size; second largest, behind FedEx Express, in aircraft operated; and second behind Air France-KLM in operating revenues.

Alaskan Airlines is a company that is known for their innovations and leadership within in the aviation industry. Alaskan Airlines is easily identifiable because of the smiling Eskimo on the tail of

We have leveraged our experience with the highest need for our services into a new business model that will allow us to reach all of our customers much faster. That has necessitated an expansion in staff and the development of new job growth opportunities within our company.

having come a long way from its storied Alaskan bush plane roots. Today, Alaska Airlines is the

If you look at any company or organization, you are bound to find a list of values, things that others view as positive qualities in a person. These could be things such as honesty, knowledge, diligence, and compassion. Values set up a foundation for the organization, something for their employees to follow and exemplify in their service to the general public. Employees can use their organization’s values to see what their strengths are and where they need to improve. Values also provide a reference point when hiring new employees, helping employers to see which individuals are already living the organization’s values. The American Physical Therapy Association (APTA) has such a list of values, which they refer to as ‘Core Values’. These are Accountability, Altruism, Compassion/Caring, Excellence, Integrity, Professional Duty, and Social Responsibility. It is important for me, as a future Physical Therapist Assistant, to look at the APTA’s Core Values and see where my strengths and weaknesses lie.

The organizations Values are “Compassionate Care and Service, Teamwork and Trust, Innovation and Excellence, and Respect for the Individual and the Value of Diversity” (Little,J, 2015).

Their values all consist of Compassion, Integrity, Respect, Perseverance and Celebration. They have these values,

Facts and figures formed the annual statistic, which is helping to make a prognosis. This year the anticipated increase will add an average 55,000 daily passengers, among the most popular destinations are New York, Las Vegas, Washington, D.C., Atlanta, Los Angeles, San Fransico and Newark.

The combination expands Alaska Airlines’ existing footprint into California, strengthens its platform for growth and evolve the company as a competitor to the four largest U.S. airlines. Combining Alaska Airlines’ well-established core markets in the Pacific Northwest and the state of Alaska with Virgin America’s strong foundation in California will make Alaska Airlines the go-to airline for the more than 175,000 daily fliers in and out of Golden State airports, including Los Angeles and San Francisco.

In addition to this, these behaviors lead to several underlying core values of accountability, altruism, compassion, excellence, integrity, professional duty, and social

The core values that I was faced with were service, dignity and worth of the person,

American Airlines had a full mindset shift in order to refresh the company. AAL wants to be part of the customers’ journey, not only a way of transportation. “The transformation also needed to evolve American from flying planes to flying people; from being a provider of transportation to a participant on their customers’ journeys; and from offering a network of destinations to offering a world of possibilities.” (Anonymous,

Being the largest airline in the world comes with some significant advantages, one of the most important is a physical presence in the locations that passengers want to travel. As part of the anti-trust settlement, American Airlines agreed to sell approximately 15% of their takeoff and landing slots in Washington D.C. and New York . Even with this sale of slots, American Airlines is still able to offer flights to over 250 destinations daily. Just by their sheer size, American Airlines should be capturing a significant share of the market.

With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)