Alaska Airlines : The Success Of Other Low Cost

1390 WordsMar 14, 20166 Pages
Moreover, as Alaska Airlines entered the 1990’s, the success of other low cost airlines required continual improvement and a renewed focus on customer service and value. Consequently, Alaska Airlines endeavored to keep its competitive edge and continue to grow, expanding across the lower 48 and to Hawaii during the 2000’s. Also, harking back to Mac McGee’s fleet of 7 identical aircraft in an effort to streamline service and support, the 2000’s saw the push toward an all-bowing 737 fleet (Alaska Airlines history: Mac McGee). Transitioning to a single aircraft fleet has yielded immense savings through commonality of parts and processes across maintenance requirements, as well as reduced training requirements for ALASKA AIRLINES PORTFOLIO REVIEW pilots, aircrew and ground personnel (Alaska Airlines: History by decade). Furthermore, 6 continuing growth and innovation over the past decade has seen Alaska airlines guide the industry in technology with an industry leading mobile application, electronic publications for pilots, and new next generation aircraft acquisitions to carry the airline proudly into the next 75 years of service (Alaska Airlines: History by decade). Financial performance and economic standing Overview Financially, Alaska Airlines is a strong performer in the modern airline marketplace, having come a long way from its storied Alaskan bush plane roots. Today, Alaska Airlines is the 7th largest US air carrier and is
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