Albert Bandura 's Social Learning Theory

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Theory of Social Learning Albert Bandura’s social learning theory posits that observation is a major constituent of behaviour development (Bandura, 1978). Observation models include attractiveness, status and perceived similarities. The imitation of behaviour is determined by the outcome of the observation model (Bandura, 1978). There is a high probability of behaviour imitation when the observed behaviour is reinforced on condition that the reinforcement is appealing to the observer. However, if the observation model is punished then the observer is less likely to imitate the character for fear or avoidance of the repercussions (Bandura, 1978). Nevertheless, the observer would have still learned the behaviour. The theory levels criminal behaviour like any other behaviour (Bandura, 1978). Therefore, there are many concepts shared between the theory and the differential association theory. Bandura did a study with children as the subjects, focusing on their aggressive responses for ‘bobo’ doll from adult models. The reinforcement was in form of sweets and punishment was through being told off. The study found that the children exhibited aggressive behaviour towards the doll when there were no consequences. The children who saw the doll being punished were less likely to imitate the doll’s actions while playing in the room (Bandura, 1978). The Bandura’s theory is agrees with a natural experiment done by Tannis Macbeth Williams. The Williams’ experiment compares the
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