Alchocol in China

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MarketLine Industry Profile Alcoholic Drinks in China February 2012 Reference Code: 0099-2201 Publication Date: February 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED China - Alcoholic Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 2201 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Chinese alcoholic drinks market grew by 9.8% in 2011 to reach a value of $96.5 billion. Market value forecast In 2016, the Chinese alcoholic drinks market is forecast to have a value of $145.6 billion, an increase of 50.9% since 2011. Market volume The Chinese alcoholic drinks market grew by 5.7% in 2011 to reach a volume of…show more content…
15 FIVE FORCES ANALYSIS ........................................................................................................................................... 16 Summary .................................................................................................................................................................. 16 Buyer power ............................................................................................................................................................. 17 Supplier power ......................................................................................................................................................... 18 New entrants ............................................................................................................................................................ 19 Threat of substitutes................................................................................................................................................. 20 Degree of rivalry ....................................................................................................................................................... 21 LEADING COMPANIES ............................................................................................................................................... 22 Anheuser-Busch InBev

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