Alchocol in China

7880 Words May 18th, 2012 32 Pages
MarketLine Industry Profile

Alcoholic Drinks in China
February 2012
Reference Code: 0099-2201

Publication Date: February 2012

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EXECUTIVE SUMMARY
Market value
The Chinese alcoholic drinks market grew by 9.8% in 2011 to reach a value of $96.5 billion.

Market value forecast
In 2016, the Chinese alcoholic drinks market is forecast to have a value of $145.6 billion, an increase of 50.9% since 2011.

Market volume
The Chinese alcoholic drinks market grew by 5.7% in 2011 to reach a volume of
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15 FIVE FORCES ANALYSIS ........................................................................................................................................... 16 Summary .................................................................................................................................................................. 16 Buyer power ............................................................................................................................................................. 17 Supplier power ......................................................................................................................................................... 18 New entrants ............................................................................................................................................................ 19 Threat of substitutes................................................................................................................................................. 20 Degree of rivalry ....................................................................................................................................................... 21 LEADING COMPANIES ............................................................................................................................................... 22 Anheuser-Busch InBev

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