Alcohol Advertisements Underage People

So how can we prevent people from falling into these traps? One of the most important things that has to be done is to help prevent drug and alcohol abuse in young people. Anti - underage drinking advertisements should be just as common as anti – smoking and anti-drug advertisements. This could help young people to avoid one of the most common causes of homelessness.

Is the media’s portrayal of adolescent drinking accurate? Yes, it is. To many individuals, Alcohol is only a drink, but it is a lot more than that, it's an addictive drug. 60% of young adults have tried alcohol earlier than the age of 14, and the numbers of under aged drinkers is rising. Adolescents begin drinking for a lot of reasons - given that they are bored, due to peer pressure, and quite simply because there is nothing else to do. The national Drug research Institute observed females aged 14 to 17 have been worse abusers of alcohol than 18 to 24-year old guys. In other records, it suggests that eighty percent of under 18-year-olds drink, 50 percentage binge drink. Also around 10 percent of 12 year olds drink.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Also, Minors are exposed to alcohol advertisements daily. Alcohol advertisements are entertaining and traced with subliminal messages encouraging alcohol consumption for us all to

The focus of alcohol needs to be on educating the youth about responsible drinking instead of on restriction. American teenagers, unlike European teens do not have the opportunity to be taught how to drink gradually, carefully, and in moderation. “Though the per capita consumption of alcohol in countries like France, Spain, and Portugal is greater than in the U.S., the rate of alcoholism and alcohol abuse is lower” (“Cross Fire”). Due to legal restriction in this country, young people in America postpone drinking until they can no longer benefit from their parents’ supervision and guidance (Don). “Irrefutable evidence supports the fact that the early introduction of drinking is the safest way to reduce juvenile alcohol abuse” (Ford). Young adults need an opportunity to learn sensible and moderate drinking in controlled and safe circumstances. Parents should be allowed to serve their children alcohol and young adults should be permitted to drink in controlled environments such as restaurants. Alcohol needs to be portrayed as a natural, normal

Even though the drinking age is 21 there is still a problem with underage drinkers. When teens get their hands on the alcohol they don’t understand the dangers of it. Therefore, they are careless and feel as if they are invisible and no one can stop them. Luckily, rates of adolescent alcohol use have fallen since the 1980s, but the

For most teenagers, drinking seems to be the only easy way out. Material culture has made these teenagers feel that what they are doing is not wrong. Children imitate what they see and if what they are constantly seeing are magazine ads and billboards showing beautiful people having a great time holding their beer or wine, they to are going to think, "Wow, if I drink that I will be having just as much fun as they are!" These types of media are found everywhere you look and can be potentially dangerous to our society.

The growing awareness of alcohol hazards has made people more cautious of their drinking habits, particularly young adults Did you know it's believed that the average teen watches over 100,000 beer or alcohol related commercials between the age of 2 to 18 years old. Majority of the drunk drivers are usually male.

Underage alcohol drinking can have devastating effects on teenagers. It can affect teens' grades, health and many other things as well. The reasons why teenagers consume alcohol are pretty clear. What aren’t clear are the solutions to eliminating, or at least reducing the number of underage drinkers. It is vital that we do something to at least suppress this problem. By taking action, we can greatly reduce the number of underage drinkers and it could also save not only their lives, but also someone else's life as well. Underage drinking can cause many health problems as well as educational problems in a teen’s life; therefore our country needs to decrease the number of underage drinkers by increasing both the price of alcohol as well as the legal drinking age.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern