Alcohol Advertising: Article Analysis

• The awareness of alcohol consumption can be harmful to personal healthiness and society (drunk-driving, violation etc.) may have unfavourable effects on beer companies.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

The goal of this report is to inform the reader of the recent events that

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Bonar, Erin E., Kathleen M. Young, Erica Hoffman, Shinakee Gumber, Jeremy P. Cummings, Michelle Pavlick, and Harold Rosenberg. "Quantitative and Qualitative Assessment of University Students’ Definitions of Binge Drinking." Quantitative and Qualitative Assessment of University Students’ Definitions of Binge Drinking 26.2 (2011): 187-93. Web. 3 Apr. 2013.

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

All whiskey commercials have a similar audience, anyone over twenty-one years of age. They all have the same intention of getting people to buy their product. This essay explained some similarities and differences of three brands of whiskey and their

In the United States approximately every 52 minutes there is a fatality caused by drinking and driving. This issue has been one of the most talked about social issues in the last 30 years. The Ad Council has been one of the main voices behind the increasing knowledge of this issue. With their campaign “Buzzed Driving is Drunk Driving” they have been able to create a better understand of what “drunk driving” is. With the Ad Council’s use of fatality rate, finical loss and pledges to not drive buzzed, they have crafted a way to raise awareness of this problem in the United States.

The evaluation of advertisement execution is a component that the campaign aims to influence the issue of drink driving, which per the ‘Bloody Legend – Janine Williams’ article, focuses mainly on young male drivers under the age of 24, as well as focusing on rural drinking. The campaigns evaluation of advertisement execution was to influence the target drivers to speak up in situations to prevent drink driving, instead of being quiet or worrying about what people might think and not speaking the truth.

In regards to this Ottawa Charter aims to develop personal skills. Developing personal skills, supports personal and social development by providing useful information and stressing the importance of building healthy life skills. As a result, this increases awareness about individual making decisions to exercise more control over their own health and to drink sensibly (WHO, 2015). Developing personal skills is an essential aspect of the ‘Don’t Turn a Night out into a Nightmare’, as it educates about the damaging effects of alcohol. Therefore, health promotion is completed through educational commercials. ‘Don’t Turn a Night out into a Nightmare’ uses effective, video appealing images to get the message across to the public about responsible drinking (Drinkingnightmare). Also this health promotion links with ‘Strengthening Community Actions.’ Strengthening Community action works through concrete and effective community action in setting priorities, which includes; “making decisions, planning strategies and implementing initiatives to achieve better health (WHO, 2015). ” At the heart of this process is the empowerment of communities - their proprietorship and control of their own endeavours and destinies (WHO,

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

Many people have different opinions about alcoholism, if it’s bad, good, or they don’t know anything about the topic overall. The author Joan Dunayer, Here’s to Your Health (n.d) explains about her opinion on how the media affects alcohol to the viewers in television and how the viewers will interpret what the message is or the whole moral behind it. Even though she had mentioned these facts about alcohol she was unsuccessful to provide us the details on where she got the information and how alcohol was even related to these advertisements. She seemed to be biased and very negative about the term alcohol and the potential gain people receive from drinking. The author should provide evidence on alcohol related to health to justify and support

Alcoholism is a prominent substance abuse issue in Western society. The treatment method of controlled drinking as opposed to abstinence is a continuing cause of controversy in alcohol research to this day. The US is different from Europe in its acceptance of controlled drinking as a goal of treatment: “in the US alcohol dependence is typically depicted as a ‘recurring disease’ and the ‘successful abstainer’ as a ‘recovering’ though never ‘recovered’ alcoholic” (Coldwell, 2005). Depending on the alcohol abuse patient’s individual characteristics, either controlled drinking or abstinence is chosen as a treatment.

Through literature review from the journal with the entitled Advertising and Consumption of Alcoholic Beverages, the author, Arch G. Woodside (1999) stated that advertisement has no significant impact on the consumption of alcoholic beverages. Through the literature done by the author, prices and income is included in the analysis of the model that has significant effect to the consumption of alcoholic beverages.