Essay on Alcohol Advertising

The stakeholder group that will gain most of the benefit from lowering the drinking age to 18 is the alcohol companies. In a sense, the stakeholders between ages 18 and 20 and alcohol companies go hand in hand. Because these young adults are, for the most part, eager to purchase alcohol, the potential skyrocket in sales for that age group would ensure massive profits for alcohol companies. This is made clear considering that underage drinkers in the United States consumed “an estimated 19.7% of the total alcohol consumed”

According to Andrew Herman, “Each year, 14,000 die from drinking too much. 600,000 are victims of alcohol related physical assault and 17,000 are a result of drunken driving deaths, many being innocent bystanders” (470). These massive numbers bring about an important realization: alcohol is a huge issue in America today. Although the problem is evident in Americans of all ages, the biggest issue is present in young adults and teens. In fact, teens begin to feel the effects of alcohol twice as fast as adults and are more likely to participate in “binge-drinking” (Sullivan 473). The problem is evident, but the solution may be simple. Although opponents argue lowering the drinking age could make alcohol available to some teens not

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

To drink or not to drink? To choose not to drink is a hard decision when you are at a young age ranging 18-25 years old. Because this is the stage of enjoying life, partying, and living life to the fullest. It does get a bit harder when you constantly see alcoholics beverages advertise on a daily basis whether it be on television, or on social media. Being advise by the stars that most young people and kids look up to. The main purpose of this article is to persuade people to be against advertising alcoholic beverages or to persuade them that there is nothing wrong with it.

The main purpose of the passage is to explain why alcoholic beverages advertising should be restricted. The passage also explains what the author thinks that alcoholic ads do not promote underage drinking Research conducted by Joel W. Grube and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to drink as adults. Henry Saffer concluded that a ban on broadcast alcohol advertising would save 2,000 to 3,000 people annually from death due to alcohol-related motor-vehicle crashes.

Passage two focus is on personal actions. Alcohol ads are not forcing underage drinkers to pick up a drink, it is their choice to do so. They already observe their role models and favorite celebrity, pick up an alcohol beverage and drink it. Already in a teen mind, if they see their favorite actor do it, they want to feel ‘cool’ doing it also. Alcohol ads are under the same freedom as everyone else, freedom of speech in the Constitution. This is a reasonable support that they are not trying to condone underage drinking, however, they will not take the blame of underage drinking. They feel as though lawyers are on a case putting an end to drinking, while tobacco consumers are uprising. Passage two believes, alcohol publicity is identical with

There seems little doubt that prohibiting alcohol advertising on TV would reduce the overall amount of youth drinking in the United States. But such a ban would cost television networks a serious amount of revenue, and it would challenge the spirit of the First Amendment to at least some extent. In Levy’s article, he outlines that alcoholic advertising does not promote underage drinking. In today’s society, most people engage in risky behaviors and blame others for their involvements. Levy states that there is no close relationship between ads and underage drinking as he argues that anybody who has attained the age of 18 is presumed to be mature enough to make important life decisions. It is true that promoting alcoholic ads do not influence underage drinking, just as Levy outlines, personal accountability is the key regulator of behavior. Underage drinking is not affected by the power of adverting but rather self-regulation to become a consumer of the drinks by overlooking the doctrine of personal accountability. Advertisements, especially alcoholic advertising, do not promote underage

At present, alcohol beverage companies create a brand image by sponsoring sports and cultural activities that attract drinkers, first starting as a social drinker and then becoming regular drinkers (Munro & De Wever, 2008). The current alcohol advertising regulatory system in Australia should aim to minimize exposure and appeal to children (VAADA, 2010).

Alcohol and tobacco advertisements are created to encounter a certain demographic. Billions of dollars are spent on advertisements to make sure their product is being sold. “An estimated $15 billion is spent each year on tobacco advertising,” to drag people in by spreading a message that people who smoke tobacco are rich and successful people fulfilled with a glamorous life (Walsh). Both advertisements are aiming for younger crowds because they know that the younger they get addicted to the product the more they will use it through out their lives. Advertisements play a big role when it comes to reaching younger crowds and they do this by using relatable things like celebrities, using younger actors in their commercials, showing how if you use the product you can have a good time, etc. When a realtor, a car salesman, insurance company, or any one who is trying to sell you something knows that if you can connect with someone emotionally they are more likely to agree with you or move forward with the sell because when you connect with someone on an emotional stand point what that person hears connects them with that memory or feeling that follows it, and it makes it rememberable. Also,“Researchers found that young people who could accurately identify alcoholic products and who said they liked the ads were

When I was nine years old, I remember seeing the most delectable, mouthwatering commercial on television. It was for beer. Growing up in a family that did not drink, I never thought beer could look so appetizing. The beverage was everywhere I looked—except for in my own fridge. Not only adults, but kids and teens everywhere are being bombarded with alcohol advertisements. Many of these youths choose to succumb to these ads and end up with destructive drinking habits. Not only is alcohol damaging to youth but also to adults. According to a U.S. study, adults were found to put themselves at severe risk of harm after having more than four drinks in one session (Medew). This number can change depending on the gender, size, athleticism, and other factors of the consumer. Although some may say that alcohol is not too damaging if drunk responsibly, the fact that alcohol is a direct route to damaging organs like the liver, heart, and pancreas and harming the brain is a red flag (NIHSeniorHealth). To whatever extent, alcohol weakens the brain’s control over movement, speech, memory, and especially judgement, which often leads to impulsive behavior and other dangerous activities (NIHSeniorHealth). There are plenty of harmful side effects of drinking, so the obvious solution to preserving the nation’s well-being is to not encourage it. One quote by a Seattle

Ban alcohol advertising is a news article produced by Toronto Star. In the article, NDP, the pollical party argued that the alcohol advertising should be banned and liquor industries should be advertising the health issues that can cause drinking. In the article, the NDP member Mel Swarts said alcohol-related car accidents kill thousands of Canadian annually, and the evidence is provided. This article guides me to develop the new advertising strategy for the liquor store because the public is arguing about the health issues that caused by alcohol and people are now seeking for change. In my report, I will be using this source to provide the evidence to why Liquor Store should develop a new advertising strategy.

Self-restraint by the alcohol industry in its marketing practices is an essential component of a sound national strategy for reducing underage drinking. This will not help control alcohol consumption by young adults. Industry codes for beer and distilled spirits currently allow placement of alcohol advertising in media for which most of the audience is expected to be 21 or older. Federal Trade Commission report on alcohol industry self-regulatory initiatives designed to address concerns about underage exposure to alcohol marketing. However this self-regulation gives a lot of freedom to alcohol producing companies to advertise their product. Self-regulation is an alcohol industry's voluntary guidelines for advertising and

The amount of advertisements for substances is out of control. The public is being forced to witness the death of our society with every commercial promoting the wonderfulness of alcohol and that only with alcohol your life can be truly meaningful and full of friends and family. After reading the essay “Addiction as a Relationship” by Jean Kilbourne, I didn’t really understand the death grip that these companies’ had on consumers until now. Kilbourne made excellent points in her writing. The main point stood out to me that with the money and experts at the fingertips of these companies, no one is safe from the heartless money grubbing bastards that produce evil in a box or a bottle. I looked into this topic further and learned a lot about the conduct of the Tobacco and Alcohol Companies.

One reason that alcohol advertising is bad is because alcohol is dangerous. Evidence of this is in www.telegragh.co.uk ¨one in four adults are drinking at levels that are hazardous to their health. That is all because they see new alcohols and they what to try that one. Then they get addicted and they drink too much and in danger amounts

5. Some alcohol advertisements are which aim to present that alcohol makes people more sexually like the beachgoers ad where the beautiful woman and the tan man.