Alcohol At Sporting Events And Alcohol

2088 Words May 6th, 2015 9 Pages
In today’s society, sporting events and alcohol are intertwined. Social drinking has always been a part of the sporting spectrum, whether at a tailgate party, sports bar, professional stadium or arena, and even at home. Collegiate sporting events are no exception to this popular pastime. However, alcohol is not available at every NCAA sporting event. According to Mitchell (2015), only 25% of FBS colleges allow the sale of alcohol at sporting events. Obviously, the main concern for not allowing alcohol at sporting events is the risk of underage drinking, binge drinking, and rowdiness among students and fans. Despite this setback, many colleges are allowing the sales of alcohol in order to decrease the economic burden many colleges are facing. Several colleges such as the University of Maryland and the University of Memphis have recently started implementing the sales of alcohol for this reason. Not only is sales the main revenue stream for selling alcohol, but also sponsorship from the alcohol companies themselves. The idea of extra revenue may sound great for many collegiate athletic departments, but there are legal risks to take into full consideration. In a hypothetical situation where Dr. Mark Emmert resigns as president of the NCAA, the first priority that should be implemented by the new president should be the acceptance of alcohol sales at collegiate sporting events, specifically championship events. When looking at the NCAA as a whole, the biggest setback that most…
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