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Alcohol Consumption Australia

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This essay will provide an outline of the effects of alcohol consumption on the health of the nation as well as investigate a range of health promotion strategies aimed to reduce the burden of this issue. Furthermore, this paper will explore two alcohol reductions measures. The first is the behavior change model of the Australian Government’s National Binge Drinking Strategy (NBDS) which has stimulated the reduction of alcohol consumption. It will also look at two rolled out campaigns launched by governments to reduce the high trends of alcohol consumption; ‘Danny Green’s Coward Punch’ and Don’t Turn a Night out into a Nightmare’. Alcohol is an issue because habitual and excessive alcohol consumption has countless damaging health outcomes …show more content…

According to the ABC NEWS (2015), in 2015 it was estimated that 5,554 deaths and 157,132 hospital admissions were due to excessive alcohol consumption. From 2009-2011, the annual cost to the Australian community of alcohol-related social issues was estimated at $15.3 billion (ABC News, 2014). In saying this, there are a numerous communities which are particularly vulnerable; for example, Indigenous Australians are at high risk and also young Australians between the ages of 18-25 are accountable for a considerable burden of alcohol death, disease and injury in Australia (CommunitNhmrc, 2015). Alcohol is a serious issue for Indigenous communities (Korff, 2015). A study was led by ‘Creative Spirits’, which disclosed some of the underwriting reasons why Indigenous communities consume a large amount of alcohol. These reasons include, the breakdown of traditional social control, lack of group identity and unprocessed pain and rage (creativespirits.info, 2015). The study shows that Indigenous men suffer greatly from loss of their cultural position in the transition from a traditional to a welfare- based lifestyle (creativespirits.info, 2015). Figure 1 shows that 15 Australians die each day from alcohol-related diseases (ABC News, …show more content…

In regards to this Ottawa Charter aims to develop personal skills. Developing personal skills, supports personal and social development by providing useful information and stressing the importance of building healthy life skills. As a result, this increases awareness about individual making decisions to exercise more control over their own health and to drink sensibly (WHO, 2015). Developing personal skills is an essential aspect of the ‘Don’t Turn a Night out into a Nightmare’, as it educates about the damaging effects of alcohol. Therefore, health promotion is completed through educational commercials. ‘Don’t Turn a Night out into a Nightmare’ uses effective, video appealing images to get the message across to the public about responsible drinking (Drinkingnightmare). Also this health promotion links with ‘Strengthening Community Actions.’ Strengthening Community action works through concrete and effective community action in setting priorities, which includes; “making decisions, planning strategies and implementing initiatives to achieve better health (WHO, 2015). ” At the heart of this process is the empowerment of communities - their proprietorship and control of their own endeavours and destinies (WHO,

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