Alcohol Industry, External Environments Essays

The stakeholder group that will gain most of the benefit from lowering the drinking age to 18 is the alcohol companies. In a sense, the stakeholders between ages 18 and 20 and alcohol companies go hand in hand. Because these young adults are, for the most part, eager to purchase alcohol, the potential skyrocket in sales for that age group would ensure massive profits for alcohol companies. This is made clear considering that underage drinkers in the United States consumed “an estimated 19.7% of the total alcohol consumed”

In 1984 the United States Government approved the National Minimum Drinking Age Act that required that “the States prohibit persons under 21 years of age from purchasing or publicly possessing alcoholic beverages as a condition of receiving State highway funds.” Even though this bill was nowhere near the magnitude of the prohibition act that was passed less than a century before it, the act still damaged the relationship between individuals, firms, and the United States government. Although the intentions of the government were to control alcohol consumption among citizens aged 18-21, the passing of this act affected the equilibrium already established by a consumer-producer market, created a market failure and a black market, and introduced excise taxes into the market.

Most countries around the world have adopted MLDA laws for the purchase and /or possession of alcohol as a protective policy for the youth. Scientific evidence indicates that the lower the drinking age, the earlier the youth begin to decrease alcohol (at least in the United States). MLDA laws are vital components of any effort to control the production, marketing, distribution and sale of alcoholic beverages (Philip, 528). Several studies have indicated that more accidents occurred as a result of lower drinking age. As a result there has been advocacy for restoring MLDA to 21. Due to such advocacy campaigns, 16 states increased their MLDA between September 1976 and January 1983. The US government also lowered this age to 21 too.

However U18s act unreasonably sometimes in their desire to consume alcohol, they do not make the ‘sensible’ choice. Similarly the supplier whilst being rational in ‘maximising’ their

Another interesting perspective on the industry's claim that it only advertises to encourage moderate drinking to those of age, is that if this were true, and only the 105 million drinkers of legal age in the US consumed the official maximum "moderate" amount of alcohol, .99 ounces or roughly two drinks, a day the industry would suffer a 40 percent decrease in the sale of beer, wine, and distilled spirits. Meaning that if alcohol companies truly only targeted who they claim they do, they would only be nearly cutting their profits in half.

Alcohol is a drug that is classified as a central nervous system depressant. There are three forms of alcohol, beer, wine and distilled spirits. Alcohol is one of the most commonly used drugs in the United States and has more adverse effects that most other drugs combined. There are many aspects to consider when thinking about alcohol as a drug. There are many myths surrounding alcohol, including who uses it, what its effects are on users, social and sexual situations and the amounts people drink. The vast majority of the American population uses alcohol and in many various ways and this also causes different effects. Alcohol is also has a great causation in crimes committed by users, social, medical, and educational problems as a

• Compliance and understanding of the implications and ever evolving laws associated with manufacturing and distribution of alcohol (e.g. excise duties increases).

Alcoholism is a prominent substance abuse issue in Western society. The treatment method of controlled drinking as opposed to abstinence is a continuing cause of controversy in alcohol research to this day. The US is different from Europe in its acceptance of controlled drinking as a goal of treatment: “in the US alcohol dependence is typically depicted as a ‘recurring disease’ and the ‘successful abstainer’ as a ‘recovering’ though never ‘recovered’ alcoholic” (Coldwell, 2005). Depending on the alcohol abuse patient’s individual characteristics, either controlled drinking or abstinence is chosen as a treatment.

The United States wine industry is a 12 billion dollar industry and is composed of 7,000 wineries and around 1,800 different companies. The three major companies within the industry are Constellation brands, E&J Gallo, and The Wine Group Inc. The industry has made its way through the economic crisis at a better rate than some of the other U.S industries however in order for them to continue to see any type of growth it is important that they acknowledge their issues and find ways in which they can rectify them. The majority of the issues among the industry are problems that cannot be directly controlled by individual wine companies. Therefore it is imperative that wineries find away to use these issues to their

Throughout history, society has engaged in taking substances such as alcohol, that alter our physical being or our psychological state of mind. There are many experiences and pressures that force people to feel like they have to drink in order to cope with life, but for many alcohol is a part of everyday life, just like any other beverage. Alcohol is introduced to us in many ways, through our family, television, movies, and friends’. These “sociocultural variants are at least as important as physiological and psychological variants when we are trying to understand the interrelations of alcohol and human behavior”#. How we perceive drinking and continue drinking can be determined by the drinking habits we see, either by who we drink with,

Diageo, one of the world’s leading consumer goods companies, was formed from the merger of GrandMet and Guinness. In 2000, the company announced its intention to sell its packaged food subsidiary, Pillsbury, and 20% of its Burger King subsidiary. Because of the restructuring opportunity, the company wanted to rethink its financing mix.

In the most recent years, domestic sales of wine has declined constantly. The wine consumption is becoming more occasional. This is partially due to an aggressive anti-alcohol campaign and driving restrictions set by the local government, but also facilitated by a lack of marketing strategy: the wine market is loosing touch with the youth (the average age of wine drinker is gone up from 35 to 55) and young people are getting more keen to beer or alcohol pops.

Diageo offers scotch whiskey, other whisk(e)y, vodka, rum, liqueur, tequila, gin, local spirits and beer and brandy; Diageo has the market leading whisky (Johnnie Walker), Vodka (Smirnoff 1818) and rum (Captain Morgan) brands and four out of the top ten RTD brands (Smirnoff

Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world, but also being the world 's leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness. The company owns 312,120 Breweries, 312,130 Wineries and 312,140 Distilleries in the world and trade in near 180 markets, and employs more than 200,000 people in about 80 countries; of which include Great Britain, Canada, United States, Ireland, Spain, Italy, Africa, Latin America,

Recently, there have been increasing trends of younger customers consuming alcoholic beverages. With improvements in economies, education and technology, younger