Alcohol Marketing and Advertising

Every year, thousands of minors die from the use of alcohol. Many young adults abuse the drinking age policy. It is put in effect for substantial reasons, which contribute in making the safest environment for all. Drinking underage is not only illegal, but also damages one’s health tremendously. Furthermore, drinking in large amounts is extremely dangerous and can cause detrimental things to occur. There have been numerous attempts to create a law to lower the drinking age, but none have gone through. In contrast to what some people may say, the drinking age should not be lowered because it would decrease maturity, promote poor behavior, and damage reputations.

Young people have been attracted to alcohol since the early 1820’s, and it “...has rattled authorities around the world for centuries” (Clark 5). Through the 1800’s and into the 1900’s, “...anti-saloon activists helped to pass Prohibition in 1919 by circulating pictures of children sneaking alcohol out of taverns” (Clark 5). Teen drinking, however, climbed quickly after World War II and proceeded in an upward motion up into, “...the early 1970’s…[where there was a] successful movement to give 18-year-olds the right to vote” (Clark 6). And with

The stakeholder group that will gain most of the benefit from lowering the drinking age to 18 is the alcohol companies. In a sense, the stakeholders between ages 18 and 20 and alcohol companies go hand in hand. Because these young adults are, for the most part, eager to purchase alcohol, the potential skyrocket in sales for that age group would ensure massive profits for alcohol companies. This is made clear considering that underage drinkers in the United States consumed “an estimated 19.7% of the total alcohol consumed”

because Thats how teen get access to it. People that is 21 and older buy liquor for young

The goal of this report is to inform the reader of the recent events that

Alcohol is usually sought after within the adolescent community and has been an issue among young people. On July 17th 1984, congress passed The National Minimum Drinking Age Act of 1984 which enforces the legal drinking age and purchasing of alcohol in the United States to be twenty-one. Since then, the debated idea of whether or not the drinking age should be lowered to eighteen has been an ongoing topic for decades. Alcoholism affects many people in the United States but promoting it at such young age would not be such a great idea for the youths in today’s society.The drinking age should not be lowered due to the fact that it poses many dangers in the lives of teenaegers especially brain damages, underage drinking has declined since 1984, enforcing alcohol among teenagers may cause an increase in drunk driving and deaths and most importantly, teenagers who start drinking at an early age are more than three times more likely to develop alcohol dependency later on in life than those who started at the legal age of 21 or later.

Underage drinking now classified as illegal triggers a barrier and a limitation to what and how one allows their selves to think and outsmart the laws creating the rebellious underage drinker. For example college, “the 21-year-old drinking age has created a climate in which terms like "binge" and "pregame" have come to describe young peoples ' choices about alcohol; in which the law is habitually and thoughtlessly ignored by adolescents and adults alike; in which colleges and communities across the nation are plagued with out-of-control parties, property damage, and belligerent drunks” a main source (Choose Responsibly). The behavior of a person under the age of 21 is in no doubt the irresponsible crazy typical

was written to attract a wide array of audiences about lowering the drinking age to 18.

Young people and alcohol misuse: how can nurses use the Ottawa Charter for Health Promotion?

General purpose: To persuade. Specific purpose: To persuade the audience about the benefits of changing the Minimum Legal Drinking Age from twenty-one to eighteen. INTRODUCTION Attention Gainer: Have you ever wondered how much life would change if the United States allowed Alcohol to be consumed legally for college students, specifically for an eighteen year old?

The drinking age being 21 makes teens see this as something they're forbidden from which only causes them to become more irresponsible when they

The anti-alcohol lobby group conducted analysis of the night-time economy and business closures since the introduction of the lock out laws two-and-a-half years ago and found the decline in foot traffic was closer to 19 per cent — not the 80 per cent claimed by the industry.

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern

Alcoholism is a prominent substance abuse issue in Western society. The treatment method of controlled drinking as opposed to abstinence is a continuing cause of controversy in alcohol research to this day. The US is different from Europe in its acceptance of controlled drinking as a goal of treatment: “in the US alcohol dependence is typically depicted as a ‘recurring disease’ and the ‘successful abstainer’ as a ‘recovering’ though never ‘recovered’ alcoholic” (Coldwell, 2005). Depending on the alcohol abuse patient’s individual characteristics, either controlled drinking or abstinence is chosen as a treatment.

     In developing the concept for the product, we thought of many factors that effect alcohol drinkers of all kinds (of legal age, of course). We were going to provide a service to all those drinkers who love to sit back at home and drink bar quality beverages without trying to make it themselves. It would be less time consuming because someone will be making it for you. All drink makers will be licensed bartenders with certificates posted. The menu will attract to college, older adults, and even newly turned 21 year-olds who want to try different kinds of beverages. The store will have an in-store menu with take home menus available.