Alcohol Promotion and the Marketing Industry

Alcohol is the most abused licit psychoactive drugs that affect one 's ability to think rationally and distorts their judgement if consumed excessively. Alcohol addiction is an illness arising from prolonged and excessive intake of alcoholic drinks. An alcoholic is a person suffering from alcohol addiction. Prolonged excessive use of large quantities can eventually lead to chronic health diseases like cirrhosis of the liver, anaemia, cardiovascular disease, dementia, depression seizures, gout and alcohol related accidents and crime. Statistics show that 9 million people in England drink more than the recommended daily intake while an estimated 8.697 died of alcohol-related deaths in 2014. According to the WHO worldwide alcohol causes 1.8 million deaths (3.2% of total) and 58.3 million (4% of total) of Disability-Adjusted Life Years (DALYs). Alcohol beverages with varied percentage content are consumed globally during religious, social, cultural events, festivals and other occasions. The use of alcoholic beverages has been an integral part of many cultures for thousands of years (McGovern, 2009). Over the centuries, there have been ongoing measures, research, interventions and policies which are aimed at promoting the moderate use of alcohol with a particular emphasis on preventing or reducing undesired outcomes. This essay will outline the key components of brief interventions in alcohol, the difference in approach with traditional methods of treatment and in conclusion, the

The goal of this report is to inform the reader of the recent events that

Alcohol use has spanned history. In fact, there is speculation that alcohol use actually preceded the formation of societies (Doweiko, 2015, p. 30). Thus, alcohol has long been a part of mankind’s life. The function of alcohol has unarguably changed throughout the course of history, as it was first used for nutritional purposes and then later on for religious purposes (Doweiko, 2015, p. 32). Today, alcohol serves a social purpose. In the United States, the prevalence of use is quite high, with just over 50% of the population partaking monthly (Doweiko, 2015, p. 34). This statistic is somewhat alarming considering alcohol use comes with a number of potential adverse consequences. Case in point, even

“Every year in the U.S., roughly 5,000 people under the age of 21 die from an alcohol-related incident including car crashes, homicides, suicides, alcohol poisoning and other related injuries” ( “11 Facts About Alcohol Abuse”). That is 5,000 more teens or young adults that could be saved from this plague in this society (11 Facts About Alcohol Abuse). Underage drinking and alcoholism is a huge problem in the United States, and as a society need to make a change with how everyone sees this problem. Adults and young teens take this topic too lightly, and it should not be taken lightly because of how many deaths there have been from poor decision making. There are many programs or events that could help this problem by fundraising, however people think this is not a very important problem. Underage Drinking and Alcoholism is a huge problem in the United States because it causes major health issues that can be very costly, personal life problems that can lead to more problems later in life, and major risks that have no benefit, but can put someone else’s life in danger.

The Globe and Mail’s article, “Why Canada needs a new alcohol strategy,” discusses the imposing threat alcohol has on Canadians. Marijuana and its harmful effect continue to be the topic of discussion amongst Canadians when in fact alcohol attracts the largest number of youth. Alcohol is a harmful substance that poses a greater threat to young Canadians than the likes of marijuana, prescription drugs and cigarettes. According to a 2012-13 Health Canada survey, 41 percent of grade 7 to grade 12 students said they drank alcohol at least once in the previous year, compared with 19 per cent who had tried marijuana and 13 per cent who had smoked a cigarette. Of the students who drank, 30 per cent had binged. Binge drinking is defined as five or more drinks at a single sitting. There are many risks alcohol poses, but the major ones include, drunk driving, increased risk of alcoholism, learning and memory impairment, sexual assault/abuse and suicide. Adults are drinking harmful amounts of alcohol, putting them at high risks of health. According to stats Canada, nearly 20 per cent of Canadians are heavy drinkers. One in four Canadians exceeds national safety drinking guidelines. Many Canadians don’t realize we drink unsafe amounts of alcohol and its increasing chances of harm that comes with it. Majority of Canada’s citizens don’t realize there is a drinking guideline. Most cases regarding alcohol are turned a blind eye and only receive attention in the media when there is a

Recent studies show that approximately fifty-three percent of adults in the United States have one or more close relatives that have drinking problems. Alcohol Abuse has cost the United States more than 220 billion dollars in 2005 alone. Problem drinkers are most often found in young adults between the ages of 18 and 29 years old, and the fewest in adults who are 65 years of age or older. Alcohol Abuse is one of the major risk factors for violence, and research shows that fifty percent of all homicides and forty percent of all assaults in the United States are alcohol related. In the United States, more than forty percent of the people who start drinking when they are fourteen years old or younger are more likely to become alcoholics than those who don’t. One in ten Americans, currently have alcohol problems.

Alcohol misuse in Australia society is a community issue that can be addressed successfully within a health promotion framework. It is important that strategies

Many advertisements for alcohol make people think it is a good idea to consume it, that is it beneficial for them. The purpose of this is for industries to make money, not necessarily tell the truth. They connect products with positive desirable images.

Alcohol abuse presents a serious problem for the restaurant industry. Restaurant sales now top $700 million annually (National Restaurant Industry, 2015). An enormous commercial enterprise wherein its employees interact with alcoholic beverages frequently sees many of its workers engage in the use and abuse of the substance. The problem creates issues for the businesses, the people who work in the field, and the customers who dine in restaurants. The prevalence of the problem and the issues that it creates require a thorough investigation.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

The purpose of this passage is to inform the audience with facts that prove that alcohol is related to numerous things. There are a lot of theories introduced in this article such as the relation between alcohol advertising and the consumers. Alcohol affects road accidents. From this article, it is proved that if alcohol advertising is banned and if alcohol production is closed then annually they will be able to save thousands of people who die during motorcycle accidents. The purpose of the other passage persuades the audience regarding the facts about minors and drinking. The author seems very persistence in persuading the audience to let minors drink alcohol.

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern

The alcoholic beverage has remained an established element to society’s social world and has grown into a way of living. As alcohol continues to flourish in its prevalence among citizens of the United States, so does the concept of alcohol addiction. A person becomes addicted to alcohol when they “drink excessively and develops a dependence that results in noticeable mental disturbance, or an interference with bodily and mental health, their interpersonal relations, and their smooth social and economic functioning” (Calahan, 1970, pp. 3). In 2009, the National Institute on Drug Abuse reported that about 52% of Americans used alcohol at least once within 30 days of their survey. As the percentage of Americans who consume alcohol

Diageo aggressive sales using billboard advertising of Diageo brands directly outside schools and radio has to increase African alcohol consumption. As a matter of fact “In Nigeria, FABs are forecast to reach 70m litres in 2020 from 11m litres in 2015” (Toesland, 2016)

PepsiCo has the potential to encourage consumers into drinking water and eating healthier snacks that they promote. Bottled water is rising and it is a healthy substitute to sugared drinks. Restaurants, clubs and venues are using their beverage to make special drinks. This is where alcohol industries gains more profit to their company. However, with the ability to adjust customer’s demands with new and appealing products it can dominate to success.