Alcohol Summary

The author chooses t0 write the report about Anheuser-Busch’s Bud Light because it is the best-selling beer in the world. In this report the author has outlined in detail the current status by using the SWOT and PESTLE analysis of the company Anheuser-Busch

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Report shows evident that there is a connection between mass media alcohol advertising and underage drinking. Evident shows that adolescent watch television during alcohol advertising slot time (n=1023 or 100%). According to the evident, (n=586 or 57.2

The use of alcohol is an overpowering issue of our society. It is used in religious ceremonies, during socialization, and its presence is seen everywhere. Alcohol comes in many forms such as beer, wine, and hard liquor. Its use has been praised, denounced, accepted, and outlawed in the last century alone. Many admit that it is a problem, and how widespread and dangerous it is, but no one really wants to address the issue of alcohol and the media. The root of the underage drinking problem is the media, with its television shows, advertisements, and overall irresponsibility in portraying drinking as glamorous. The increase in underage drinking is a direct result of the media's influence on young people today.

To drink or not to drink? To choose not to drink is a hard decision when you are at a young age ranging 18-25 years old. Because this is the stage of enjoying life, partying, and living life to the fullest. It does get a bit harder when you constantly see alcoholics beverages advertise on a daily basis whether it be on television, or on social media. Being advise by the stars that most young people and kids look up to. The main purpose of this article is to persuade people to be against advertising alcoholic beverages or to persuade them that there is nothing wrong with it.

Many advertisements for alcohol make people think it is a good idea to consume it, that is it beneficial for them. The purpose of this is for industries to make money, not necessarily tell the truth. They connect products with positive desirable images.

This involves community members working collaboratively with local businesses and government to reduce alcohol related harm through influencing drinking environments. M arketing of products often plays on fears and insecurities of individuals and deliver a panacea to ‘not fitting in’ through sense of inclusion and popularity associated with procuring the product (Hamilton and Deniss 2005:37). Young people are particularly prone to these types of techniques. Given the entrenchment of drinking in Australian culture, these marketing and promotional techniques many which evolve through sponsoring popular sporting or social events, can be quite compelling to young people and reinforce harmful aspects of Australia’s drinking culture (National Alliance for Action on Alcohol 2010:4). Recent studies have indicated that increased alcohol advertising leads to higher levels of alcohol consumption (Collins and Lapsley 2008:18). Further, in an effort to align rhetoric and practice, state and federal governments should show leadership in their efforts to reduce the harmful effects of alcohol by seeking the removal of all direct and indirect alcohol advertising from venues which are owned, leased, managed or run by state assisted entities. Consuming alcohol is part of contemporary Australian cultural practice. Drinking is viewed as an acceptable social activity

Marketers should make responsible decisions, and not just focus on generating profits, because it is legal. “Ads should address audiences not just as consumers who care about material interests but as citizens who care about social virtues and the public good” (Hove, 2009, 35). The idea of advertising alcoholic beverages is unethical. While there are mild restrictions in Canada regarding alcohol promotions, there is a demand for more. Some provinces run ads that promote responsible drinking, or the dangers of drinking and driving in an attempt to shed light on alcohol abuse (Boone, 2010, 525). However, these attempts do not cancel out the multitude of beer and liquor advertisements in today’s media. Some alcohol advertisements include the ideology that drinking a certain brand of beer will influence their social class, or improve their quality of life in some way. This is extremely controversial. An article from the South African Journal of Psychology notes, “there are no laws against [alcohol] advertisements; however, responsible corporate and professional action, would prevent the use of these advertisements from a social and moral standpoint” (Dubihela & Dubihela, 2011, 209). Clearly, an ethical dilemma is present. The Canadian Radio-television and Telecommunications Commission is one organization that has viewed alcohol advertisements critically. Since 1968 they have required broadcasters to report the number of alcohol related

The television stations are getting rich on the adverstisement of alcoholic products, at the cost of our children's lives.

The main purpose of the passage is to explain why alcoholic beverages advertising should be restricted. The passage also explains what the author thinks that alcoholic ads do not promote underage drinking Research conducted by Joel W. Grube and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to drink as adults. Henry Saffer concluded that a ban on broadcast alcohol advertising would save 2,000 to 3,000 people annually from death due to alcohol-related motor-vehicle crashes.

Clayton's mom, Patricia's and her boyfriend Sonny is an alcoholic. Patricia and Sonny drink beer and whiskey with Clayton in the home. Patricia provided Clayton with the beer and whiskey. Clayton fights Patricia. Clayton fights Sonny, then called the police on Sonny. When Patricia is drunk, she tell Clayton to gets out of her way or goes played with his friend. The home has no light, gas, food, and water. The lights have been off about a month. The home has never had gas. The water has been off for four months. Clayton's sister, Darlene brings left foods and jugs over the water every other day. Clayton eats at school or when Darlene brings left over. Clayton has lost weight for not eating. Clayton does not take a bath. Clayton is always dirty

Alcohol consumption and underage drinking has been a major social problem and public health concern for centuries. According to the Center for Disease Control (CDC), “Alcohol is the most commonly used and abused drug among youth in the United States, more than tobacco and illicit drugs, and is responsible for more than 4,300 annual deaths among underage youth (Fact Sheets - Underage Drinking). Alcohol has always been part of our culture as well as a debatable topic in our society and the controversy over alcohol consumption, in general, has been a long-standing issue in America. In fact, the legal history of alcohol helped shape our country because of the way that it closely correlates with both economic and social shifts. People who oppose the use of alcohol have made several failed attempts to put restrictions on its production, sales, and consumption. This dates back to the late 1700’s, starting with the Whiskey Rebellion, followed by the Temperance Movement in the early 1800’s, and subsequently by the more renowned era of Prohibition, which started when the Eighteenth Amendment to the U.S. Constitution was passed in 1919.

In regards to this Ottawa Charter aims to develop personal skills. Developing personal skills, supports personal and social development by providing useful information and stressing the importance of building healthy life skills. As a result, this increases awareness about individual making decisions to exercise more control over their own health and to drink sensibly (WHO, 2015). Developing personal skills is an essential aspect of the ‘Don’t Turn a Night out into a Nightmare’, as it educates about the damaging effects of alcohol. Therefore, health promotion is completed through educational commercials. ‘Don’t Turn a Night out into a Nightmare’ uses effective, video appealing images to get the message across to the public about responsible drinking (Drinkingnightmare). Also this health promotion links with ‘Strengthening Community Actions.’ Strengthening Community action works through concrete and effective community action in setting priorities, which includes; “making decisions, planning strategies and implementing initiatives to achieve better health (WHO, 2015). ” At the heart of this process is the empowerment of communities - their proprietorship and control of their own endeavours and destinies (WHO,

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

The Director of Alcohol Regulatory and Licensing Board in Uasin Gishu County, Dr Armstrong Rono has supported the proposal by the National Authority for Campaign Against Drug Abuse (Nacada) to take legal action against alcohol manufacturing companies that violate Nacada regulations by advertising offensive alcoholic products on billboards and electronic media. Dr Rono said some of the advertisements by alcohol manufacturing companies reach untargeted audiences such as childrens under 18-years, thus making them to try out the products when they are away from their parents. According to him, companies violating advertising regulations should face legal action and the advertisements on billboards pulled down until they comply with the requirements.