Alcohol and Tobacco in Sports

Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers

The topic that I have chosen is student athletes' use of drugs and alcohol. I'm interested to see if the old theory that student athletes tend to stay away from these things still holds true today. From my own personal experience as a former high school and college football player, I doubt that this is true. I'd also like to find some studies that may compare student athletes to the general student body to see if there is a correlation of usage between these two groups. With the many stories of athletes being arrested for alcohol and drug abuse, I feel this information may be helpful in setting up a drug prevention program at the high school or middle school level.

Commercial companies use many different methods to sell products to the public. They use commercials and logos to manipulate the ways people think. While using public figures or sports icons to connect with the general public emotionally. In this paper I will be writing about two sports drink giants and how they use credibility, emotion, and logic to sell their product.

How can alcohol influence someone at a college football game? Does alcohol give someone a good reputation or regrets? Alcohol can make you act a certain way. Football games should be fun and enjoyable to watch without trying. In my opinion, alcohol at college football games can cause bad decisions, foul language, and effects on others to and from.

On college campuses, the consumption of alcohol amongst undergraduate college students continues to be a maladaptive college health behavior. The recreational use of alcohol effects the student population and the health of the students who excessively drink alcohol. The issue caused many research studies to focus on the effect of alcohol consumption based on being an athlete and non-athlete. This study is important because it provides college campuses with a perspective on alcohol consumption behavior between athletes and non-athletes. Additionally, students who consume alcohol can affect school environment. For example, previous research has suggested athletes are more likely to consume

As an athlete, I wasn’t very aware of the effects of alcohol on my athletic career. But after doing some research I found many reasons why alcohol is something you shouldn’t do as an athlete. Some long term consequences are muscles depleting and losing muscle, a change in sleep cycle, a fat production increase, dehydration, the immune system shuts off, the effects on the brain, and more. All of these are horrible changes and consequences to have if you are a very committed athlete.

The presence of the athletes in cereal advertisements employs the rhetorical appeal, ethos; the sports stars give the brand a certain degree of credibility. Children, who idolize athletes more than adults, are more likely to pester their parents to purchase a particular cereal if it features their favorite sports star in an attempt to be more like them. These advertisements illustrate the effect of sports, and the associated national identity, in decision making: sports continue to be a huge part of American culture, the stamp of approval from athletes means a lot to sports fans, young and old

Alcohol had the power to affect control for a period of time to change them personally. It is very common for people to change when they have been intoxication with alcohol, but everyone responds differently to the effects. I observed fans of a professional soccer team change throughout the 90 minutes of the game due to becoming inebriated. The question I ask was “How does alcohol change the viewing experience along with the attitude towards the game?”

What are the legal and or policy issues that you need to be aware of in terms of this situation?

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Drugs should be banned in all sports. They have been a problem for a long time. Athletes use them to enhance their body and for simply just the edge. There is nothing wrong with using some drugs to enhance your body as long as they are legal. The problems that come with drugs in sports are how to detect them. Some professional sports, such as the NHL, do not even use drug tests. The only sports that test for everything are the NBA and NFL. The Major League Baseball only tests for illegal drugs such as marijuana and cocaine. They do not test for steroids or any other kind of pill. The reason for this is because the player’s union will not allow these tests. They are currently voting to reconsider this idea. The other problem is that drug

Nowadays, traditional media such as television, radio, print advertising, billboards and cinemas are overwhelmed with alcohol advertising. Despite that, there are new, original and creative marketing techniques which are done to increase their sales.(Jernigan & Mosher

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

The solution provided was to divert some of the revenue from taxes on tobacco products sold into state based health promotion organizations, such as VicHealth in Victoria, which provided sponsorship funds to organizarions previously sponsored by tobacco companies (D'Arcy, et al., 1997). This not only ensured that sporting orgnizations did not suffer any financial loss but also provided direct access for the health promotion organizations to individuals directly targeted by tobacco advertsing to deliver an anti-smoking message. A similar solution would be available in the case of alcohol sponsorships given the already established organizations and the high level of taxes placed on alcohol products sold in Australia.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).