Aldi

Established in 1913 in Germany, ALDI operates what are known in the grocery business as "limited-assortment" stores or "hard discounters." ALDI has taken this retail concept, which features low overhead and scanty selection, to its leanest, meanest extreme.

As Aldi has already established itself as a large discount supermarket chain with over 10,000 stores in 18 different countries including Australia (2001), and holds a large market share in the grocery world due to its business culture and market leading initiatives. This report aims to provide the ALDI board of directors with:

This report is going to present the current culture of Aldi, critically examining its current culture and possible proposal for a change in culture. It identifies the current organisational culture, its strengths and weaknesses and make recommendations necessary for an organisational culture change.

Aldi was first founded in Essen, Germany in 1913 by the Albrecht family. The Albrecht family started selling groceries in their small shop. With big

ALDI financial resources seem to be strong since that the group is operating without loans from banks and long-term liabilities over years. Increased sales in 2010 lead to the conclusion that ALDI’s financial position will continue to be strong. The

Should Wal-Mart be worried about Aldi? Should Aldi be worried about Wal-mart? Do you believe Aldi to be at a competitive advantage or disadvantage relative to Wal-mart?

Supermarkets are one of the many components that contribute to the expansion of the U.S. economy. There are several chains of supermarkets in almost every state, but they cannot be all considered the same. For instance, Publix, Aldi, and Walmart are three of the most popular supermarkets in the U.S., and each one of them has something that its respective consumers value the most, which makes it unique and favorable for the competitors. Therefore, choosing value propositions that will differentiate them from the competitors are a major factor to consider in marketing. This is crucial for the growth of any business because the development of all enterprises lies solely on the effectiveness of its

Woolworths supermarket is an Australia’s supermarket and grocery store chain owned by Woolworths Limited which was founded in 1924. They operate

The reputation and recognition make Aldi attractive in the marketing activities and this aspect needs to be improved in the future to compete with both existing and forthcoming rivals. Meanwhile, the high buying power and costs control would help Aldi to diversify its products and increase market penetration to serve diverse Australian population. This leads to the reconsideration of Aldi’s current strategy of limiting product range to adopt other strategies as a number of differentiation strategies has been used by other

Nevertheless, the vertical value chain created by Aldi benefits the company’s corporate strategy. To be a local supplier,

Overall satisfaction: both Aldi & IGA came out ahead of Woolworths & Coles despite the latter stores having significantly more clout. Aldi received 5 stars for overall satisfaction, & IGA was close behind with 4. Coles & Woolworths both received an admirable 3 stars for overall satisfaction.

Aldi’s will be expanding with 400 stores in the United States to keep up on pressure price. It is a privately held German retailer, known for cheap prices on private brand food products, being sold in rudimentary stores, has recently included inexpensive fashion to its availability. This will be a competitive factor for low priced retailers.

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

Walmart the supercenter giant was founded in Rogers, Arkansas in 1962(Walmart). Founded by Sam Walton with his visionary leadership and along with his associates they focused on helping consumers and communities to save money and live better (Walmart). The successful retail giant has been known to dominate markets and operate on global efficiencies. Walmart operates in 27 countries with more than 11,000 stores serving more than 2 million consumers worldwide (Walmart). The economic satisfaction encouraged Walmart to develop new strategies and methods that they are now using to help with management. The retail giant has been very successful with Inventory Management and there Forecasting methods. Some key tactics they incorporate within success of inventory management are strategic vendor partnerships, fewer links in the supply chain, cross docking and technology. In result to having such inventory system Walmart is able to forecast and plan for any unforeseen circumstances.