Aldi Supermarket Company

The reputation and recognition make Aldi attractive in the marketing activities and this aspect needs to be improved in the future to compete with both existing and forthcoming rivals. Meanwhile, the high buying power and costs control would help Aldi to diversify its products and increase market penetration to serve diverse Australian population. This leads to the reconsideration of Aldi’s current strategy of limiting product range to adopt other strategies as a number of differentiation strategies has been used by other

Established in 1913 in Germany, ALDI operates what are known in the grocery business as "limited-assortment" stores or "hard discounters." ALDI has taken this retail concept, which features low overhead and scanty selection, to its leanest, meanest extreme.

1.3 Physical Resources & Capabilities The ALDI brothers took over the family business of their parents in 1946. World wide expansion led to enormous growth. This comprises around 9800 stores (1000 to 1500 SQM each). The layout is simple with wide ails designed to refill shelves in the fastest, most convenient way {Brands, D. 2003}. They offer a small assortment of mainly fast-moving items (approximately 700 food – including a slim and organic line- and non food products). Small warehouses are located at the back of each store. Affiliates are equipped with limited technology such as intelligent cash systems high-end product concerning quality and price and bottle deposit machines. ALDI won the 2008 energy management award for great results in terms of cooling systems, illumination etc. Most stores have about 100 parking space and a shopping cart area near the entrance. ALDI has a long history which implies that they have gained great experience over the years. The location and layout of stores are designed to support fast and efficient supply and not especially aimed at customer needs. This is a weakness. Stores advantageously located as there are in convenient reach for consumers. Their product range is adapted to various consumer needs (organic, healthy living). The technological equipments are of high quality enabling fast operations at the checkout (ALDI’s staff are two times faster compared with other similar operations). This is

In order to be sustainable over the long term, Woolworths has made sure that their success doesn’t come at the expense of the society, economy and environment as they are a part of it (ICAA, 2011). They believe it not only involves responsibility to understand and manage their impacts, but also gives them an opportunity to achieve lasting and beneficial change that extends beyond their operations (ICAA, 2011).

The analysis will focus on some key aspects such as; the overall plan, products/services sustainability, human resource relations, customer’s relations, environmental concerns, and the company social responsibility to the company. Descriptive analysis will help appraise of the company’s sustainability strategy. The critical analysis of the company’s sustainability will help in coming up with conclusions about sustainability of the strategy, and give insights on how the company can improve its sustainability strategy. There are also various recommendations based on these conclusions (Heslin and Ochoa 2008).

The main focus of Aldi is to offer the lowest possible price to the customer while operating their stores at the lowest cost as well. I have already stated how Aldi does not invest in advertising or any research of any kind and the main investment is in building new stores or logistics to supply those stores. But Aldi’s also uses the strategy of tricking its customers to do all the

Overall satisfaction: both Aldi & IGA came out ahead of Woolworths & Coles despite the latter stores having significantly more clout. Aldi received 5 stars for overall satisfaction, & IGA was close behind with 4. Coles & Woolworths both received an admirable 3 stars for overall satisfaction.

Aldi was first founded in Essen, Germany in 1913 by the Albrecht family. The Albrecht family started selling groceries in their small shop. With big

Over the past few decades, sustainable business practices have become more prevalent and required in corporations. Australian organisations are required to be responsible for being sustainable socially, economically and environmentally, here we focus on the environmental factors. Australia’s government is constantly coming up

Aldi does not have a published vision or mission statement. However there is a clear set of values and business philosophy which they adhere to. This philosophy is outlined by the statement which it continuously uses, ‘Top quality at incredibly low prices – guaranteed’. In its small levels of advertising Aldi elaborates on this philosophy by stating its five main principles; huge savings, excellent quality, outstanding value, superb specials and buy with confidence. These five principles were quoted as the ‘Aldi Pledge’. This outlines there key values namely to offer their customers high quality products at low prices. This is achieved by their low cost operations, which is well known and evident throughout

ALDI, a major German based retailer which operates 9,000 stores worldwide, has to account for such efficient strategies so that it has a competitive edge over other player. ALDI is Australia’s only supermarket operator that provides a range of exclusive brand, essential groceries at the lowest possible prices (ibis).

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

Lidl is a European discount supermarket chain of German origin that operates 7,000 stores. It belongs to the holding company Schwarz, which also owns the store chains Handelshof and Kaufland. It was founded in the 1930s by a member of the Schwarz family. In the 1970s, the first Lidl stores of today's incarnation opened. The first Lidl discount store was opened in 1973, copying the Aldi concept. In 1977, the Lidl chain comprised 33 discount stores. Lidl has established itself in over 17 countries its expansion began in 1990s.

Every company strives for being socially, environmentally responsible for gaining a positive image among the stakeholders associated with the company. The chosen company for this report, IKEA, is practicing such praiseworthy practices which are discussed for demonstrating the concern of the company towards the society and environment. The Swedish company, IKEA, a giant of the retail business of furniture, has become an environmentally and socially supportive business by highlighting on the environmental and community aspects while conducting the business and ensuring no negative impact on the environment as well as on the society. This company has done such responsible

* No. ALDI’S low cost strategy does not imply that the company offers low quality of product but rather a high quality despite the use of low cost in producing the said product for they acquire good quality products to the vetted suppliers. Even though they minimizes each of the costs that they use in developing and producing a product they still ensure that they produce it with high quality to offer good quality product to its valued customers. Quality of the product is important to ALDI which guarantees the products are sold with a no questions asked money back guarantee. The proof why low