Aleve

Our company provides a unique formulation of cold and allergy medications that are effective and proven to give us a competitive advantage. Allstar Brands’ provides consumers, physicians, mass retailers, and wholesalers with pricing and promotional allowances that are scalable and market friendly. The product is effective and chemically efficient as shown in research market and consumer reports. Allstar Brands’ is a solid and sustainable company that has been in business nearly 100 years.

In period five, we introduced the line extension Allright; a 12-Hr muli-symptom relief capsule. We decided this extension would be successful, as the allergy market is very small and had an entrenched competitor. Therefore, while we were aware of potential cannibalization, we believed that the targeted market (retirees, empty nesters, and young singles) would have sufficient demand for our product. We also reasoned that this target was far enough removed from Allround’s to gain additional market share without taking any from Allround. However, this was not the case, as cannibalization was a pressing issue. Market share was gained at the expense of Allround.

In order to create a successful marketing plan, a situational analysis must be conducted on AllStar Brands Medicine Group. This situational analysis will be an internal and external analysis and will include the 5Cs, known as Context, Competitors, Customers, Collaborators, and Company. To begin the situational analysis, it is critical to ask, "Where are we now?" The situational analysis will allow for our company to understand the current situation further and make better informed decisions for the future when discussing our marketing strategy. After the marketing strategy has been discussed, the marketing mix will be a direct result of those marketing strategies created.

In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of

Providing Over-The-Counter medicine Allstar targets people who have common health problems. The best way to segment Allstar’s customers would be by the following two major categories: illness (cold, cough, allergy) and demographics (young singles, young families, mature families, empty nesters, retired). Allstar Brands invests in marketing research to learn about the ever changing preferences and trends of the market. The information the Company gathers from this research is then used to make according decisions to satisfy each particular category of customer.

In recent years, the heroin epidemic has engulfed many American citizens, claiming the lives of more than 18,000 people between 2001 and 2014 (Overdose Death Rates). There is an ongoing controversy about whether or not the use of naloxone to reverse opiate overdoses is ethical. Overdose-related deaths are concentrated among those most affected by opiate dependence; the poor, racial and ethnic minorities, and individuals cycling in and out of the criminal justice system (Bazazi). Naloxone, more commonly known as Narcan™, is an opioid antagonist that counteracts the effects of opiate overdoses and in most cases saves the user. The use of naloxone on heroin overdoses is extremely beneficial and should be utilized in all parts of the United States.

Marvin Koslow, vice president for marketing services at Bristol-Myers is going to choose a positioning strategy for Datril, an acetaminophen based analgesic, in order to solidify Bristol-Myers’ position in the analgesics market and gain share in the rapidly growing acetaminophen market. There are two possible options: ‘Pricing at par with Tylenol and it as a Tylenol substitute, featuring Bristol-Myers product’ and ‘low Priced alternative to Tylenol’. I strongly recommend that Bristol-Myers choose the former option with a modification.

The aim of present work was to develop and evaluate risperidone (BCS Class II drug from antipsychotic category) nanosuspension stabilized with combination of Polycaprolactone (PCL) and Pluronic® F-68 as stabilizers. Lyophilization as solidification method was accessed for its suitability with selective cryoprotectants (Trehalose dihydrate and sorbitol). Various process parameters affecting average particle size and PDI were optimized. Formulation was found to be stable at 5°C for 3 months. Cumulative drug release profile obtained shown developed nanosuspension formulation to be giving cumulative % release of ~50% in initial 10 hours whereas value for unprocessed drug was ~11% in same time frame. These findings suggest that developed

By 2006 there were only three major health care distributors, Cardinal, Amerisource, and McKesson, all offering the same products and services (Pearce, 2011). But, Cardinal stood far apart from its competition because a larger percentage of their overall operating income came from non-distribution activities. Their portfolio was diversified into distributing pharmaceuticals, packaging them, providing devices to hospitals that automate dispensing of drugs through their Pyxis subsidiary and providing pharmacy services through Medicine Shoppe (Pearce, 2011).

Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top brands in the analgesic market. Within the company, it was also a large income earner that commanded nearly 15% of the company’s total profits. That being the case, the 1982 crisis was not only a big blow to the brand, but also to the company as a whole. The crisis jeopardized the company’s existence; putting at risk a multi million investment which the investors had a lot of faith in. Irrespective of whether the crisis was due to malicious acts from ill motivated criminals or not, the company had to act swiftly to counter the legal issues which were ensuing and mitigate huge impending losses. It was really a trying moment for the top management of Johnson & Johnson and more so to the CEO, James Burke, who faced the toughest test of his managerial career during this time. Though the crisis was amicably solved, there were some legal issues that were imminent and some valuable lessons learnt from the episode.

The problematic issue for Bristol-Myers was to position its new aspirin drug to the potential customers and decide a good price which can not only make it acceptable by the customers, but also give a fair profit to the company. In other words, the company had to formulate an effective marketing and promotional strategy for its new drug, Datril. The company was not merely willing to establish its new brand in the analgesic market; the main issue was to establish this new brand in the presence of a strong competitor, Tylenol.

This paper will research the Product recall involving the Drug Company known as Merck, who produced the drug Vioxx use to treat osteoarthritis, and acute pain in adults. Looking at the relationships Merck had with government and lobbyist one can see what actions the drug company may have taken to lead them to this recall. In Addition, This paper will look at the actions Merck took in the approval process and recall of their drug. Using all information provided on this case this paper will decide whether Merck was ethically correct in bringing the drug to market and if they took the right steps in recalling it. Finally I will discuss the other stakeholder responsibilities and provide solutions to prevent this from happening in the future.

For day care surgical procedures, to minimize the time spent in recovery room, an induction agent with a rapid recovery and minimal residual sedation is required. Propofol is commonly used for day care surgical procedures because of its rapid onset and offset action with minimal residual sedation. An imidazole derivative, etomidate shares beneficial features of rapid onset and recovery profiles. Additionally etomidate also associated with high degree of haemodynamic stability.7 Although etomidate suppresses adrenocortical functions, a single injection used for induction of anaesthesia will only produces a transient and clinically insignificant interference with adrenocortical functions.8-11 In the present study, we have evaluated and compared

Zzzquil, our client, is a sleep aid product from the makers of Vicks NyQuil. It belongs to the OTC Sleep Aid Industry and is looking to further its market share since our client is fairly new to the industry, joining in 2012. Zzzquil is primarily focused on gaining market share by targeting primarily single adult women (ages 35+) with a household income no greater then 50k. This Situation Analysis will thoroughly explore six main topics with each their own subtopics. The six main topics that will be covered are the following: Industry Overview, Client Profile, Competitor Profiles, Comparative Analysis, and Consumer Analysis. Industry Overview will take a look at how the Industry came about, whether or not the industry is growing or declining,

The aim of this essay is to to provide a market analysis for Lucozade energy drinks. Lucozade is one of the leading companies in the industry of energy and sports drinks in Great-Britain and Ireland (Suntorybeverageandfood-europe.com, n.d.). Originally named Glucozade, Lucozade was created in 1927 as a sickness recovery drink. In 1929, it was renamed to Lucozade. In 1980, the soft drink repositioned “as an everyday recreational energy drink” (Lrsuntory.com, n.d.). This essay shall address the manufacturer of Lucozade Energy, an innovative feature of the product and the target market in which it is aimed. I will also discuss how Lucozade Energy interacts with the 4Ps of marketing and its use of advertisement.