Alibaba Case

3792 Words16 Pages A Smiling Community with a Dream Since its humble beginnings in 1999, when it was launched by Jack Ma and 17 other co-founders, has become the world’s largest online business-to-business global trading marketplace, with 2.5 million and 14 million registered users in its international and Chinese domestic marketplaces respectively (refer to Appendix 1 for key development milestones). In 2004, the Alibaba websites boasted an estimated combined transaction volume of more than US$4.5 billion. also owns and operates, a business-toconsumer and consumer-to-consumer marketplace; Alipay, an online payment system in China; and Yahoo China, which it acquired in October, 2005. currently has…show more content…
The answer is a dream, a dream to make a difference in the way people do business, and a dream to create wealth together. During the start-up stage of Alibaba, Jack Ma often told those interested in working for Alibaba, not of the great working conditions or the high pay, but how grueling it would be to work for Alibaba, and that the pay was only a fraction of what they could earn elsewhere. Alibaba also strives to provide a community, where employees can have fun to work together to pursue their dreams with minimal bureaucracy and politics. Ma recently painted a vivid image of his ideal work environment for his employees as follows: Blue Sky (蓝蓝的天): Processes, systems, and decisions need to be open and transparent. There’s nothing that should be hidden from employees. We should be transparent. Solid Ground (踏实的大地): Everything we do should be honest, ethical and contribute to the welfare of the society. The company should be on solid financial ground so employees won’t worry about the financial future of the company. Free-flowing Ocean (流动的大海): Talent must be allowed to rotate jobs across subsidiaries and departments. Green Forest (绿色的森林): Conducive conditions for continued innovation. Harmonious

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