Alibaba.Com Case Study

It adds value to the business i.e. it enhances the business operations which would inturn have a positive impact on the business

- Helps to identify opportunities in the market place. - Minimize the risk of doing business. - Uncovers and identifies potential problems. - Create benchmarks and helps track progress. - Evaluating the success of the business.

Let us consider China for our example. China is the largest market in Asia and as such, it is an object of great interest for expanding companies. Many companies have already taken advantage of the opportunities afforded by dealing with China and many more will surely

The biggest problem of Alibaba Corporate Governance is management powers, because Alibaba Corporate Governance structure lack of stockholder rights and independent board representation to select board members and have a nominal in the management of the company. Although the board of directors in publicly traded companies always fail in their responsibility to protect the interests of shareholders. Alibaba has deprived even this minimal power ways from shareholders which isn’t sufficient respect of shareholder rights in the structures being proposed. In Alibaba has a permanent lock on control of the company but hold only a small minority of the equity capital known as the Alibaba Partnership. This

This signals Alibaba move to expand in United States as a positive move and a right one. But there are challenges in USA which has many powerful competitors in the E-commerce segment like Amazon, eBay. To be successful, Alibaba must find a way to be price competitive with Amazon and eBay. Alibaba is far behind these players in being recognizable, as recent polls showed that 88% of United States consumers did not know who Alibaba was prior to their IPO (Saba, 2014). However, online consumerism is largely driven by price, so if Alibaba can offer products at a lower price than the incumbents, consumers will choose Alibaba. Consumers in China and USA have different tastes and preferences. Alibaba learnt from eBay who faced this same issue when they attempted to compete with Alibaba in the Chinese marketplace. Alibaba may have to change their business model or offerings to meet consumer’s

Alibaba Company is the largest online business in the consumer e-commerce with online payments, cloud computing, and business-to-business market places that reach to users of the internet in countries and regions not less than two hundred and forty. The company culture is based on the shared vision, mission, and value system. These act as the subsidiaries and the cornerstone of the Alibaba Company. The company focuses much on its core values that are the customers, cooperation and teamwork, passion, integrity, change embracing and employees honoring their job.

For a business to be successful and have a competitive advantage, it is important to evaluate the company’s resources and capabilities (Pitt & Koufopoulos, 2012). Resources in a company are the productive assets owned (tangible or intangible) whereas capabilities are what the company can do with this (Grant, 2010). “Establishing competitive

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerceand e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail, (SearchCIO, 2015). In other words e-commerce is the buying and selling of goods and services online.

Addressing the needs of its employees. Meeting the needs of the employees and maintaining a profit margin.

Small businesses are mighty minnows, reflecting the competitive spirit that a market economy needs for efficiency; they provide an outlet for entrepreneurial talents, a wider range of consumer goods and services, a check to monopoly inefficiency a source of innovation, and a seedbed for new industries; they allow an economy to be more adaptable to structural change through continuous initiatives embodying new technologies, skills, processes, or products (Ibielski 1997, p. 1).

Employees are encouraged to share with each other on the lessons learned from project and events through debriefing sessions.Company also reward employees through several different variable-pay programs. Employees have these stock as part of their benefit. This helps to retain employees and motivate employees to work harder. Moreover, company also provides educational forums so that staff can discuss and learn about different topics that interest them.

The reason behind Alibaba’s success is its ability to tap into markets that its competitors struggle with by providing special services that target strategic needs of the Chinese population and its potential trading partners. Alibaba’s services are specifically catered to small to medium sized businesses(Liquori, 2009), by being an easily accessible advertising platform that is also cheap to set up. These small businesses can be discovered by other companies who search Alibaba for specific products rather than by brands. Furthermore, the escrow services offered by Alibaba in which its competitors are unable to provide, differentiates itself from the rest in

Alibaba Group Holding Limited is a publicly traded in HangZhou, China. It start operate from 4 April 1999. Alibaba.com Limited, primary company of Alibaba Group, is the world’s largest online business-to-business trading platform for small businesses. Alibaba Group is a HangZhou-based group of Internet-based e-commerce businesses, including business-to-business online web portals, online retail and payment services, a shopping search engine and data-centric cloud computing services. Alibaba.com is a global website for members to find suppliers and buyers. Consumers can both sell and buy products on Alibaba.com. The company began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-business portal to connect Chinese manufacturers

Alibaba currently operate mobile and online commercial center in the form of wholesale trade and retail trade, cloud computing and other information technology services, for example, Taobao, Tmall, Juhuasuan, Aliyun, Ant Financial Services Group, Cainiao Logistics, AliExpress, Alibaba.com, 1688.com and Alimama.

There are many factors that lead Alibaba to sustaining its leadership position in the Chinese e-commerce markets, some of the factors explained in the case are: