Alibaba Group : The Biggest E Commerce Company

5180 Words Aug 9th, 2015 21 Pages
1. Introduction
Alibaba Group is a Cinese E-commerce company which was founded in 1999. In the past 16 years, Alibaba gradually grew into the biggest E-commerce company in the world. According to the report of Alibaba (2015), by 2015 there are 350 million active buyers in Alibaba’ s platform which is 100 million higher than 2014. The gross merchandise volume of Alibaba is 2,444 billion Chinese Yuan. In 2013, the number was only 1,077 Chinese Yuan. It increased almost 250% in 2 years. Alibaba benefit by the huge growth of online retail market. The total revenue in 2015 is 76.2 billion Chinese Yuan. It is worth noting that in Chinese retail market, mobile penetration is 50.6 percent and mobile users create 6,430 million RMB revenue which is a new record in the world.

According to Jack Ma who is the founder of Alibaba, the mission of Alibaba is to make it easy to do business anywhere. Alibaba operate online and mobile platform in retail and wholesale trade. Alibaba creates value by providing technology and services like cloud computing and online financial services to consumers, merchants, and other participants to conduct commerce in Alibaba’ s E-commerce ecosystem. The main business of Alibaba are Taobao.com and Tmall.com. Taobao.com is a customer to customer (C2C) online platform which was founded in 2003 and Tmall.com is a business to customer (B2C) platform which was founded in 2008. AliExpress was founded in 2010, AliExpress focus on global market especially in US,…
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