Alka-Seltzer Plus Liquid Drowsy Ad Analysis

Introduction: Alka-seltzer contains three active ingredients, aspirin, sodium hydrogen carbonate and citric acid. It is used for headaches, migraines, and cold and flu symptoms. Alka-Seltzer is usually taken when dissolved in a glass of water. When placed in water a series of chemical reactions result into Sodium citrate and Sodium acetylsalicylate. The sodium citrate would act as the antacid for stomach pains, and the sodium acetylsalicylate would act as the pain reliever.

Introduction: The purpose of this lab is to see how fast an Alka-Seltzer tablet dissolves in water when the surface area increases. Problem Statement: How does surface area influence the Alka-Seltzer tablet on how fast it can dissolve in water? Hypothesis: If the surface area increases then the time it takes to dissolve will decrease. Investigation Diagram (ID)

The advertisement is about Dr Pepper. It has a can of Dr Pepper in the foreground slightly to the left of center and a cold glass of iced Dr Pepper next to the can. They are sitting on a rooftop ledge. Out to the right of the can and glass of Dr Pepper, they have their slogan in white bold lettering, “Always One of a Kind.” In the background on the street below is a large blurry crowd, making the can and glass of Dr Pepper the main focus by standing out among the people. This placement of the advertisement illustrates the slogan, “Always One of a Kind.”

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

Add a few drops of food dye to the water until you like the color you see.

This company uses the picture of the teenage couple making out in a dark theater to play on the emotions of any adult old enough to remember those times fondly. It also creatively shows an older couple in the back of the teenagers gazing upon them as a stark contrast to everything they are not. Hoping you can bring all that together in the brief moments you glance at their advertisement. This is also in stark contrast to the picture on the bottom of this advertisement. This picture is trying to catch your emotional appeal to your health by boldly stating the word “natural” in a very prominent position in the center of their product. Flanked on the right by a list of things they do to insure that no hormones, or for that matter anything unnatural in this product, much again like

The problem in our society is that we have become more technologically advanced. Although we might have a problem in our society we also have in our sales on Alka Seltzer. Which the problem is Alka Seltzer Original sales went down 12% in fiscal year 2012. Alka Seltzer has put a proposal that they would like to increase the versatility of Alka Seltzer the ones who are career oriented consumers by promoting the Alka Seltzers to be used everyday. Alka Seltzer "is marketed for relief of minor aches, pain, inflammation, fever, headache, heartburn, stomachache, indigestion, hangovers, while neutralizing excess stomach acid". ( Alka Seltzer) . Alka Seltzer was launched in 1931.

This advertisement clearly is wanting the focus to be on the text and the character. The background is very distorted consisting of a greyish tone, varying from light to dark, and a splash of blue right through the middle. The character and the text are both in the foreground. The character is full of color he is light-green with light-brown spots around his head, one of the spots resemble a heart shape. He also has light-brown eyes. The coffee cup is in the characters’ right hand and is light-blue with dark-blue diamonds around the center. The text “I Just Saved My Liver by Switching To” is semi-bold and white while “Medical Cannabis” is bold and yellow in color. Here the advertisement is putting the focus on “Medical Cannabis” by having it brighter than the rest of the advertisement. The color of the text makes it jump out and clearly state the focal point to be about “Medical Cannabis.”

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

Now some changes,I believe that we should tone down the sex appeal and make the woman in the picture sit in a more natural position.I would enjoy having experts implemented such as doctors and specialist. The ad should make the consumer feel something. Whenever I looked at the ad I didn’t observe any emotions, it should be provoking.

Cold remedies are designed to address five basic symptoms: aches and fever, nasal congestion, chest congestion, runny nose, and cough. Although the cause is different, allergies share many of the same symptoms and are therefore often grouped with cold remedies. However, products formulated specifically for allergy relief medicines are available, and it is common in the industry to consider relief from allergy symptoms as a separate consumer need from virus and flu related illnesses. Chronic allergy sufferers tend to have different usage patterns and more concerns about side effects because of the duration of the symptoms.

The commercial demonstrates two active, confident women in their daily routine, between the ages of 28 and 33. These women are both attractive and outgoing, they have this sophisticated look to them, yet they are not glamorous, it can be that they represent the average working women and that is what this commercial is leaning towards targeting. Both women have thick, bouncy natural looking hair, yet one woman is blonde while the other is a brunette. Having this contrast of hair gets a greater audience to relate to the women. For instance, if they were to just have a blonde woman using the shampoo, it would not leave an impression on brunettes because they can’t relate fully.

However believe it or not that’s not always true. Most big name companies try to portray the positives of the product in the advertisement, and in marketing perspective that’s the whole major point. But the public deserves to know the negative part of the product also. For example Gatorade, a hydration drinks which is meant for activities and sports. But declared by science, any hydration drinks are not meant to be taken alone, should be taken with water mainly. Why isn’t the public notified about this information? It’s only because Corporations want investment. They are all looking for profits no matter what the advertisement says. Stated by Naomi Klein in her No Logo, “…with the Kraft purchase, a huge dollar value had been assigned to something that had previously been abstract and unquantifiable — a brand name. This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth”. (8) And this idea has grown so much during our generation that we don’t stop and think how much it really is taking over our lives.

Oscar Mayer presents two arguments of it being natural and not artificial. In the WomensHealth magazine, Oscar Mayer uses parts of nature to present that it’s natural, but the Hollywood sign in the background projects it to be artificial. Oscar Mayer has a lot of additives that make it a good product for the consumers, like the descriptive details of what’s in it. This advertisement challenges the socio economic status including gender and age. Also this advertisement shows different ideas for the consumers to figure out, that can sometimes be elusive when you analyze it.

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.