All That and a Bag of Chips

Schlosser's use of pathos in Fast Food Nation is mostly recognized when he meets people and even animals that are immensely influence by the fast food industry, "They also could not comprehend the real purpose of the commercials and trusted that advertising claims were true... ' They cannot protect themselves,' he said, 'against adults who exploit their present- mindedness'" (Schlosser 46). This quote explains fast food companies advertising to kids getting them to want their product so they will begged a parent to go buy it. The fast food industry is targeting children's innocents in order to convey more business which infuriates the public. Although animals and children are thoroughly unique a quote on animals going into the slaughter houses reminded me of the children who are being taken advantage of, "The animals keeping strolling up, oblivious to what comes next, and he stands over them and shoots" (Schlosser 171).

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

The way fast food advertises is extremely popular with the media. Children are targeted through this because they are the ones who watch a lot of television. Great advertising techniques such as flashy colors and celebrity figures are luring children to try their product. One of the most popular out there for kids is Ronald McDonald. When it comes to

According to his article, “The Battle Against Fast Food Begins In The Home”, the author, columnist and blogger Daniel Weintraub, argues parents, not fast-food companies or the government are responsible for their child's health and well being. Weintraub supports this claim by providing data from the Center For Public Health Advocacy on the subject of overweight schoolchildren, State law recommendations outlining nutritional standards, and his own experience with the problem. Weintraub intends to convince or persuade the parents or parent to accept the blame for their overweight child. From my standpoint, however, it is clear the

According to the article, “If You Pitch It, They Will Eat It,” by David Barboza, toys are are used to market fast food, in such ways as food companies using strategic placing of popular characters to lure in children. Barboza states, “...call it a blitzkrieg that perverts children's eating habits and sets them on a path to obesity.” What the author is saying is that these companies use toys in marketing to exploit children's interests just to make some money. Children do not know any better when it comes to healthy eating, so when they see their favorite characters like Spongebob or Barbie in a Happy Meal or on candy, they will instantly want the product. Sales go up when children see popular toys used in marketing, so food companies make

Are fast food chains always the best choice? Eric Schlosser presents us with some ways in which the fast food industry changes communities for the worse. He provides examples like the town of Greeley, Colorado, as well as other places, whose communities have been irrevocably changed by the fast food industry when slaughterhouses and meatpacking plants set up shop there. The fast food chains ' vast purchasing power and their demand for a uniform product have encouraged fundamental changes in how cattle are raised, slaughtered, and processed into ground beef. These changes have made meatpacking -- once a highly skilled, highly paid occupation -- into the most dangerous job in the United States, performed by armies of poor, transient immigrants whose injuries often go unrecorded and uncompensated. And the same meat industry practices that endanger these workers have facilitated the introduction of deadly pathogens,

“Fast Food Nation” written by Eric Schlosser unfolds the brutal truth behind that juicy hamburger from your favorite fast-food restaurant. Part 1: The book divulged the origins of the most popular fast food chains. Part 2: The growth of Fast food corporations has taken a negative effect on society. Fast food changed the land of America by expanding their franchises. First of all, Schlosser approaches his book by using logos to support his claim by giving facts.

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.

This article shows that fast food today is convenient because people have a lot of work to do in a very short time, so so thinking about driving through the fast food restaurant is easier and better than cooking. Therefore, one thing parents don't know is that fats, sugars, and salts are engaging their children primordial tastes. The most widely recognized disease that impacts children is obesity. Studies show that 15-20% of children aged 12-18 are overweight. In addition, obese children can affect emotional and

Many Fast food companies target children because they are young and are good at persuading their parents to get what they want. “It’s not just getting kids to whine” (Schlosser 43). Fast food companies target kids based on what they are looking for which is money. “The decade of the child consumer” (Schlosser 43). Americans need to pay close attention to how their children spend their money. As more kids visit fast food restaurants, companies will come out with more items for kids to purchase as time goes along. More companies in America will keep targeting kids because they see an advantage in it that the reader does not see. “We see this as a great opportunity” (Scholosser 48). In the meantime, an employee at a fast food restaurant will sell fast food items to kids because they want their money in order to increase the business. As more fast food companies make sales, this will create a dynamic bond between parents and their children because the reader ponders how the fast food industry is affecting their children. As more kids leave after school to go and have something to eat with friends at a Taco Bell, or Pizza Hut, kids will buy food based on what they may be craving during lunchtime. “Research has shown children are more likely to choose foods with familiar logos” (Heyes). At some point in time, there will be millions of parents who will talk to their kids about their active interest in visiting fast food restaurants after school all of the time. The reader may

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

Many influential bodies in the food industry openly exploit children by presenting them with alluring commercials in an attempt to get them to develop interest in certain products. "Advertising directed to children, particularly on television, is heavily populated by commercials for foods that pose adiposity and related health risks for children when consumed in abundance" (Committee on Food Marketing and the Diets of Children and Youth 2 301). Taking this into account, it would appear that the social order is practically being forced to stand by and watch as children are used as a tool to sell products.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their