All corporations should be open to gay marriage because it opens more possibilities for marketing

Prior to Cracker Barrel’s evaluation and termination of lesbian and gay employees, the company frequently denied them promotional opportunities, applicants being rejected, employees fired and decision makers became bias; nevertheless, both heterosexual and same-sex were employed with the company. The difficulties of implementing discrimination rules against sexual orientation, originates from these main factors: “employers view homosexuality as somehow detrimental to job performance or harmful to the company’s public profile;” more importantly, the company hasn’t established a nondiscriminatory policy against homosexuals; hence, it is “difficult to trace” (Harvey & Allard, 2015, p. 166). Seeing the rapid growth of the company being unfazed by the boycott and other movements in the media, Dan Evins felt empowered to continue rejecting homosexuals; hence, he did. The upward trending of the company’s profit, proves the vast support for Cracker Barrel’s actions.

Some research suggests same sex marriages could save money for federal and state governments. And for corporate America, the costs of extending benefits to the partners and families of homosexual employees are small. More and more companies, state and municipal governments, and colleges and universities are granting benefits to homosexual workers and children. One big reason: It 's cheap. On average, it would add 1-2 percent tops to employers ' benefit costs.

The fight to legalize gay marriage has won many battles in recent years. It has become available in Canada, England, New Zealand, and here in the United States it is now legal in 13 states (religioustolerence.org). Gay couples have become more prominently accepted in modern society, appearing in popular TV shows such as “Modern Family” and “The New Normal”. Gay marriage is even the inspiration for popular songs such as “Same Love” by Macklemore & Ryan Lewis. Even with same sex couples being more commonly accepted, there are still conservative and religious leaders that remain opposed. It is this opposition that has prevented gay marriage from becoming legal in most of the country. Gays and lesbians are Americans just like everyone else,

In America, one out of every ten men is gay and one out of every eight women. If they were allowed to marry a large part of society would benefit. The benefits of marriage have been proven. Productivity in the work place goes up, relationships are more stable and better health (just to name a few.) It would be draconian to think these affect only "traditional" marriage.

June 26th, 2015, a group of same-sex couples sued the states of Ohio, Michigan, Kentucky, and Tennessee. They challenged the constitution of those states, for their refusal to legalize same sex marriage. In the past there had been plenty of cases of discrimination against same sex couples. Homosexual relationships, and even gay marriages, have existed since the beginning of recorded history, in 1970 the fight for marriage equality exploded. Gay couples looking into getting marriage licenses were denied, which started a battle for equal rights. Homosexual couples demanded the right to marry, desiring the same benefits given to married heterosexual couples. While some nations have legalized same-sex marriage, many others have

On May 15, 2008, the California Supreme Court made a surprising 4-3 decision to establish a “constitutional right to marriage for same-sex couples in the state” (Jost, Gay Marriage Showdowns). However, there were people who opposed same-sex couples being allowed to marry and Proposition 8 was soon after introduced. Proposition 8 would be presented on ballots later that year and would amend the state constitution legalizing same-sex marriage and allow only for a man and a woman to be married (Jost, Gay Marriage Showdowns). However, California was not the first state to allow same-sex marriage.

and today’s consumers have such a deep interest in and knowledge about what companies stand for and how they are living up to their promises. Not only is standing for something beyond making a profit the right thing to do, it is the way business must be conducted in the 21st century. Only by doing business

There have been many changes in the way businesses are managed today than it was just a few years ago. Not too long ago, it used to be which product is the cheapest or which one is the most valuable, while nowadays these are not the important criteria in the product purchase process and there are many new factors that consumers consider. Many corporations understood these changes in society that evolved the Corporate Social Responsibility concept and its implications on the companies’ actions. New Balance, one of the biggest footwear companies in the world, was one of the first companies that saw the hidden potential in applying this concept. Despite the applications of social responsibility in the company’s daily activities, it faced difficulties in receiving recognition for its actions because of wrong actions that the company had made in regard of active communication with its stakeholders, difficulty in defining organizational understanding of what social responsibility is and more. In this case, I will present and analyze the actions that New Balance has to perform in order to have stronger and more successful CSR policy in the company.

As businesses have evolved over time, there is no denying that consumers have grown to expect certain behaviors from the variety of companies that they have the option to endorse. A business can spend millions of dollars on advertising, researching, sampling and surveying customers all of which can be undone by a mistake that ruins their reputation. Corporate social responsibility is a term that has its origins in the 1950s. It refers to “situations where the firm goes beyond compliance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams, Siegel & Wright, 2006, p. 1). It was in the 1990s that corporate social responsibility truly became a trend that led to the development of other terms such as ‘business ethics’ (Carroll 2008). In the twenty first century, especially in the North American and European communities, the concept of corporate social responsibility became so widespread, that nowadays, consumers expect business to care and show that they participate in CSR initiatives (Van Der Smissen 2012). Advertising CSR initiatives became an important tool in gaining consumer trust in the company.

Since the first same-sex marriage occurred in United States in 2004, the issue of gay people’s rights to get married emerged to the surface. Since then, multiple states have put forward their policies of gay marriage successively. Time has changed as the gay life style becomes more accepted by society--fourteen states have passed the law legalization of gay marriage, such as Massachusetts, New York and Connecticut. From 1988 when Baunach’s research (2012) showed a lot of “strongly disagree” attitudes towards same-sex marriage to 2009 when the ice cream producer Ben & Jerry’s temporarily changed the name of their best-selling Chubby Hubby ice cream flavor to Hubby Hubby in order to celebrate their home state Vermont’s decision to issue marriage licenses to same-sex couples (Wettstein & Baur, 2015), these steps provide a huge impact towards the people of the United States and their attitude to accept changes, but it still remains unclear as to whether same-sex marriage legalization has a positive impact on the society. This paper will discuss popular opinions and research studies about the positive and negative sociological impacts on same sex couples.

According to “Should Gay Marriage Be Legal?” as of, “March 1, 2012 eight states (Massachusetts, Connecticut, Iowa, Vermont, New

Same sex marriage has been the topic of an ongoing controversial debate in many countries for a long time now. This is an important issue because it concerns the basic principle of human rights and basic morality. Same sex marriage should be legalized; it is a violation of human rights, there are many misconceptions of same sex individuals, and allowing same sex marriage to be legalized would provide a boost to the economy.

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R., 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding.

The use of brands has improved considerably, especially in the last century. Actually, the words, ‘brand’ and ‘branding’ are now such collective currency that their original meaning is in risk of being weakened. But, the mission of a brand as separating the goods of one producer from those of another and of in this way consenting consumers freedom of selection has stayed without altered.

Same-sex marriage nationally has become more and more common now than it used to be in the nineteen-eighty’s. There are many organization groups that help spread the word about lesbian, gay, bisexual, and transgender issues and why it is wrong to discriminate against them. The Republicans and Democrats have also started to change the ways they think about same-sex marriage. The Republicans support has grown the most throughout the years, but the Democrats have always been more ok with same-sex marriage. This was one of the most rapid growing changes in the U.S. It has constantly changed and the majority of American’s are for same-sex marriage.