Allstate Ad Essay

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Many teens, so-called “younger generation”, seem too connected to their phones and have begun to text and drive. According to Sherry Turkle, “Roman, eighteen, admits that he texts while driving and he is not going to stop. ‘I know I should, but it is not going to happen. If I get a Facebook message or something posted on my wall, I have to see it. I have to” (Turkle 429). Even though teens know that they are doing something wrong, they still do it because they think nothing will happen. Just because we have not experienced accidents, does not mean it will not happen. Just think of all the people who have said the same thing. They think accidents are a world away from their own reality. No one seems to think about what can happen to other people as well as themselves. Everyone should think of others because just a little glance on your

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

Texting and driving is more dangerous than it seems, taking your eyes off the road for even a few seconds anything can happen. Many innocent lives have been taken by distracted driving. The Public Service Announcement “Don’t text and drive”, displays a teenage girl driving in the car with some friends. The girl then receives a text from her mother that reads “You know when you’ll be back tonight?” As the girl proceeds to text back she doesn’t realize she begins drifting into the oncoming traffic lane, where a young lady is driving with her two children. Before the two cars collide, time stops and the drivers get out to conversate. Once they get back in time begins to move again and the cars wreck. In the PSA “Don’t text and drive” Produced by TranterGrey Media, pathos stood out over ethos and logos. Pathos is used more effectively element in this video.

Every American in the U.S has an addiction of being on a phone while driving. The Public Service Announcement (PSA), “The Danger of Texting & Driving” presents an American teenager texting and driving. This PSA shows and explains what can happen when a person is in a vehicle and on a mobile device. As mentioned previously this video demonstrates what consequences can happen as a result of any American simply looking at his or her phone while driving. However, this short video also can teach and demonstrate why anyone should not get on anything that will cause a distraction to the person who is operating the vehicle. In the PSA, “The Danger of Texting and Driving” filmed by Blue Lobster Productions, the video uses pathos which overshadows both ethos and logos regarding the subject of texting and driving.

This Allstate “mayhem like me” advertisement is a well-rounded commercial as it plays to pathos, logos, and ethos, not just one appeal. By playing out the very fears a driver has in their head they convince drivers to protect themselves from mayhem by buying insurance from Allstate, a well-known, trusted insurance

Fear is also generated in this piece of propaganda in that it plays on the emotions of the viewer by making them aware of what may be left behind if they die by a thoughtless and preventable accident. This further prompts safe driving, that it reveals to the viewer real life accidents, and promotes concern to the viewer. It also gives a sense of pity for the child that has been abandon by its deceased parents.

The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

According to the National Center for Health Statistics, motor vehicle accidents are the leading cause of teen fatalities. Teens, mainly, don’t always see the risk of being distracted while driving, but can you imagine your world changing in a complete second due to someone being on their phone while driving? SummerBreak, a channel on YouTube sponsored by AT&T, brought in people to interview with the intent of talking about texting and driving, or distracted driving in general. Throughout the interview titled “Wait for it… this could save your life” the goal is to have the audience change the way they think about distracted driving, with the hope that it would prevent it from happening. The use of emotions, shift of the mood, as well as the

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

up about two thirds of the A4 sized advert. The picture is of a woman

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a