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Allstate Auto Insurance Campaign Analysis

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This business for Allstate Auto Insurance is a piece of their "Commotion" publicizing battle. Driving a pink van and wearing pink shades, on-screen character Dean Winters proclaims, "I am a high school young lady." When he is "candidly traded off," by something he is told on his mobile phone by his "BFF", the driver crashes the pink van into another auto before driving off. With Allstate, he says, "you can spare cash and be shielded from disorder like me." The business builds the high school young lady as mayhem, offering Allstate's administration to keep in mind the end goal to secure "you" from her. In this manner, the advertisement can be seen to profit by the generalization that ladies are awful drivers. There is additionally a hidden

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