Allusions Of Diversity In Advertising

Watching Family Guy, Shameless, The Kardashians, and Bob’s Burger where the main characters are played and portrayed as white people shows the domination of white people in the entertainment industry. Brooks and Hebert argument provides an understanding on how people of color are not casted into leading roles because white people have created a hierarchy of how race and gender are represented in media. The media pushes white people to dominate the leading roles and gives people of color insignificant roles. Those roles where people of color are typically antagonist or uneducated, which does not make you want to watch it. I believe it is the media fault for why I have a strong fondness for white television. They limit my desire to see other television series or movies because they created their shows in a way where the white protagonist is favored and you want them to accomplish their desire

Tim Wise’s film “White Like Me” is an educational documentary about racism and white privilege. The film begins with Wise’s personal story on how he learned the importance of race at a young age after attending preschool at Tennessee State University, a historically African American college. Being one of the only Caucasian students and being taught by predominantly African American administrators, allowed Wise to gain respect for African American authority figures which ultimately made a huge difference in how he came to see the world. Throughout the film, Wise expands on his personal encounters with race while incorporating interviews with scholars and candid comments from white students discussing their opinions on some heavy questions

With such things as police brutality and racism on the rise, African-American mothers may have believed that there was no hope. Their children were never going to live in a society where they were fully accepted. Just a month before the commercial came out, President Trump endorsed the idea of police brutality, “Like, don’t hit their head, and they just killed somebody — don’t hit their head,” “I said, you can take the hand away, okay? When you guys put somebody in the car and you’re protecting their head, you know, the way you put their hand over (The Washington Post?”)The idea that some of our society, especially the President Of The United States, still believes in this is a good reason for African-American mothers to be scared to death for their children. This is why the Talk is supposedly so common. P and G also spoke out saying that this is not an unusual occurrence in our world, “It’s unfortunate that in the current environment everything becomes politicized, because the talk between a mother and daughter isn’t politicized at all; it is just reality. It would be great if we lived in a society where we didn’t need the talk (The Washington Post.”) No, not everyone is going to be stereotypical towards African-Americans but just the fact that there are still people out there in American society who have racist beliefs must be very frightening to the parents of African-American children. Even though

People of all races enjoy a good film or tv show but, they sometimes are not being represented equally. Representation matters because, it is important to teach the younger generations about their race’s worldview on what they find normal. Kenneth and Mamie Clark conducted a psychological study where, “children were shown two dolls, one black and one white. They were asked to choose which one they preferred, which one was ‘bad’ and which one was ‘good.’ The results were the same across races: the children generally preferred the white doll and saw that doll as ‘good’…. but it is really no surprise if you look at the media these children are consuming”(The

Although there has been a lot of progress made over the past years, there are currently many various problematic issues in this world that are contributed to by discriminatory behaviour and belief systems. Back in 2015, MTV’s White People had the goal of bringing notice to that. The writer of the film, Jose Antonio Vargas, wanted to show caucasians that race was not just an issue for those of color; it affects everyone. The idea for the documentary was  excellent, but feel short when delivered. Part of that could come from poor editing, MTV’s documentary history, or even just the lack of variation in those interviewed. This film could’ve been a really good conversation starter, but the entire thing just felt rushed and left me feeling disappointed.

Racial stereotypes more or less affect our perceptions toward race, and judge people in a certain frame unconsciously, as Omi set forth in In Living Color: Race and American Culture. It greatly impact the images of minorities on the visual media, which the most direct medium to reflect the popular beliefs. Even though the “racist beliefs” have “just recently being reversed”, the portrayal of minorities on visual media is still not exemplary (Horton, et al “PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES”).

With the rise in the #BlackLivesMatter movement, racism has been a hot topic of discussion in news, music, television, and in film. America is finally beginning to understand and confront the effects of racism in society. Although the country still has a long way to go in regards to reform and achieving true equality, the acknowledgement of the existence of racism is a large first step. Despite the frequency of conversations about racism, there is still one vital aspect that is ignored and overlooked that greatly contributes to the hindrance of true change. Colorism. As a society, when speaking of racial inequality in the black community we fail to realize the role colorism has and the effect it has on those that suffer from it. Colorism in the black community is one of the main things that keeps us from

There are many things I want to learn and get to the bottom of while researching this topic. My main question is, “Why is this happening?” Honestly, I cannot even believe this topic is actually still an issue. When thinking of movie directors, producers, etc. I would assume them to be a group of progressive and inclusive people because the artist community generally is. So, how have these people let this happen? I would also like to look in to how this misrepresentation affects the minorities of America. There could possibly be underlying psychological turmoil in minorities which causes them to feel less capable. This brings me to wonder if there is any underlying racial bias in everyone because of who is glorified in in movies and shows. In order to answer such questions, I will research to find if any psychologist have done any studies on the effects of television and film on our subconscious in terms of the representation of minorities. I am also curious how other diverse countries such as Canada’s television and film look. I will compare the United States to these diverse counties in my research in order to provide a more global view.

The privileges that white people receive because of their skin color is profound and unfair. They gain advantages that range from something as important as education and careers to something as trivial as hanging out with friends. The fact that people have the gall to deny that such a thing exists shows the ignorance of the world. The two videos summarize this ongoing unjustness in every general aspect of life. Louis C.K. is a comedian who is known for not being afraid to speak his mind. He explains how the predominance of white people has been around forever. The video about the two African American boys displays the significance of race and location in education. Being a Korean American who was born in Korea, I have already faced many obstacles and difficulties in life.

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

A Netflix TV show, Dear White People produced by Justin Simien, is about the students of Winchester University. This show tends to target not only the Netflix customers, but the black and white audience as well; the entire first season generally focuses on the media, racial, and gender roles within the community as well as the mainstream problem of the unrecognized white privilege by white skinned people. Looking up who the producer is, it turns out that Simien is a black-skinned man. Therefore, he fully understands the politics and the human behavior towards the black race from the white race (considering racism towards people with his skin color has been around for so long). Being black-skinned is already clear for many people to assume that he probably has dealt with the racism majority of his life, considering the repeating themes throughout the show. Even with the title, the producer is purposefully calling out to the specific audiences in a straightforward way. According to some reviews, many have concluded that Dear White People is extremely offensive to them. While watching the show, there were a few significant and periodic themes that showed throughout the first season and the major themes I chose were important how the roles of media played throughout the show. As a result, the roles of the media within the show reveals that people tend to communicate to the public of who they they really are as a person by showing what they want the public to see them as: in a

After living in a place like Bend Oregon for 18 years I haven’t ever noticed a difference between blacks and whites. Bend has been said to be “one of the whitest places to live”, yet I never viewed a city by its race. Being racist to me meant that it was the whites who had a problem with the blacks and whites didn’t want anything to do with blacks. I hadn’t actually seen racism in action from anyone here. Now, after watching the film Crash and reading the essays “Blinded by the White: Crime, Race and Denial at Columbine High” written by Tim Wise and “White Privilege: Unpacking the Invisible Knapsack” written by McIntosh, my understanding of race, diversity, and communications have changed.

Are the "Codes of Gender" suggested by Goffman apparent in advertising today, and are they a reflection of us as men and women in today's society?

The population of the United States of America has been one of mixed race since its very beginning. Boatload upon boatload of enslaved Africans provided a labor force which would fuel the American South’s economy for many years, until national abolition and the subsequent civil rights movement created a primarily biracial population of blacks and whites. The US has come a long way since those days, and today every child born into the US is taught from an early age the evils of racism and the shameful actions committed by slave-owning US citizens in the past. From textbooks to televisions, the modern USA seemingly works tirelessly to teach its population that discrimination by race is wrong and that all races are equal. This has led to a great national complacence among whites, and a widespread belief that the US has mostly eradicated racial prejudices. But it is not so, and despite a population almost entirely composed of people who would not consider themselves racists, racism still pervades in the US. In many cases modern racism occurs at the hands of whites who almost absolutely are completely unaware of their discriminatory actions. In the films “Frozen River” and “The Visitor” racism was touched on repeatedly and played an evident part in the messages they were trying to portray.

Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today’s society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner’s article “Advertising Images”. Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public. Cigarette ads in particular, Kellner argues, “contribute to identity formation in