Alpen Light Advertising Essay

Advertising is not only used to sell products, it also affects the ideas of who we are. Each and every day we are induced to believe that we must spend money to attain an ideal

Advertising plays a big part in life, not having it could hurt the economy, and primarily as a country not enough people would buy things because they simple don’t know about them. So, advertising is a key informational tool about products in society today. The economy is built around people spending money on all products that exist in the world, sustaining it through taxation. A person usually buys something because it appeals to them in three ways: It looks good, it’s a great deal, and this is a necessity. Because an item looks good, doesn’t mean people should buy it

Sampson stated, “Advertising makes us remember and recognize brands better while also affecting our preferences and perceived needs. It changes our attitudes towards products.” He is explaining that companies have implanted brands into our heads, thus making their products very recognizable. Companies feel the need to materialize our lives. By doing this, they cause us to buy expensive engagement rings and other products that people do not necessarily need. Sampson also stated, “Store managers may also manipulate environmental cues to change our buying behavior. For example, research in a wine store found that people bought more expensive wines when classical music was played in the background than when they heard Top 40 music.” This shows how companies go to the extent of changing the environments that we shop in to further prompt us to buy more expensive items.

Advertisements are everywhere and they can easily be seen if one just takes the time to open their eyes. However, one of the more prominent things that advertising does is influence their audience’s decisions, and these decisions can vary based on where the audience consumes it or even the way in which their community views it as well. The ways in which one experiences advertising can contribute to how they choose to consume and this can affect their consumer habits as well. Not only that, but advertising and popular culture can influence the views on style and gender roles, especially in males. Also, the way that social class can change when immigrating from one country to another can lead the way to new ideas of what one should strive for in society as well. That being said, in relation to the interview that was conducted, advertisements and media are definitely a major influence in how one sees the world, and depending on where you grow up and are raised, your views on society and advertising can change dramatically.

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

Advertisements are public marketing announcements in the form of television commercials, radio broadcasts, or printed posters with the objective of selling a product or service. (“Advertising,” n.d., para. 2) Advertisements can change the way you feel about anything including yourself. As a child when you were watching TV and a commercial for the “coolest” new toy came on, you immediately wanted to go to the store and buy that new toy essentially because the commercial had fun music, flashy colours and it showed other kids playing with it and having fun and enjoying it.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Jimmy Doe, a typical parent of a toddler going to purchase a box of cereal, must first decide a few things before he will become in possession of the cereal. First he must choose at which store he will shop. Next, he must decide what type of cereal to purchase. And finally, he must choose a brand of the particular style of cereal to buy. All of these decisions can surprisingly be influenced by companies. In fact, most of the time consumers are unaware that they are being controlled, so to speak. Many tactics are employed, and many of the tactics are quite imaginative. This manipulation serves to not only increase a company’s profits, but also it serves to make the brand more recognizable. The game of product marketing is remarkably complex

Advertising can be linked to many problems in society today; this is because advertising is the main medium for communication between large groups like businesses and political parties and the individual consumer. Advertising has too much influence over modern society and advertisers use this influence to their advantage when communicating with vulnerable groups. Problems like childhood obesity and negative body image are often linked with the idea that advertising

We see advertisements every day. They are everywhere. Advertisements like to tell consumers what to get and which is the best, saying that with this product it you will be happy and satisfied. Consumers probably believe that they have their own preferences, but, what they believe is them choosing what to buy and have, advertisements are subconsciously swaying them one way or another. Big advertising companies makes people believe that one drink differs from the other or that one burger is better than the competitor. According to ‘The Brain: Marketing to your mind’ by Alice park. Alice brings up very good claims on how advertising effects our brains; claiming that advertisements tap into our emotions to sell and claims that these advertisements even trick many into that a brand image correlates to satisfaction eventually creating brand loyalty just from seeing commercials.

Advertisements are everywhere deplored and ignored, but they play a bigger role in the behavior and thoughts of people than the morning news. Ads,being designed to affect us subconsciously, have had a profound impact on society. In order for companies to sell their products they pitch their products to go under the radar of our conscious mind. These advertisements can do more to people than make them feel the need to buy something and the fact that ads are almost omnipresent makes it important to know what they can do in our society. The effects of advertising are that it can spread information to the public, cause people to become emotionally motivated, induce people to be greedy, and promote a false standard of reality onto society.

John Doe, a typical parent of a toddler going to purchase a box of cereal, must first decide a few things before he will become in possession of the cereal. First he must choose at which store he will shop. Next, he must decide what type of cereal to purchase. And finally, he must choose a brand of the particular style of cereal to buy. All of these decisions can surprisingly be influenced by companies. In fact, most of the time consumers are unaware that they are being controlled, so to speak. Many tactics are employed, and many of the tactics are quite imaginative. This manipulation serves to not only increase a company’s profits, but also it serves to make the brand more recognizable. The game of product marketing is remarkably complex due to the influences on consumers through product design, product advertising, and product placement.

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

“Distinctive logos and packaging make it more likely that consumers will be cued by a sight of a product” (Cave, 2001, p.37). When queried about the hypothsis that consumer enjoy the “environment” of a product more than the product itself, interviewees gave similar responses; Participant A felt that consumers are taught from advertising that to be liked