Alpha Center Executive Summary

the population that the health center caters to must be identified as an unserved or underserved one

Physicians were looking for assistance with HMO and PPO insurance companies and rising healthcare cost and PhyCor, Inc. was there to provide the administrative management. PhyCor, Inc. is considered a physician practice management firm, or PPM, that bought out other management firms to become one of the largest firm due to their ability to negotiate managed care contracts. What attracted physicians to PPMs was their ability to “lower cost and increase revenues” (Burns, L.R., Bradley, E.H., & Weiner, B.J., 2011). PhyCor, Inc. was able to merge large physician groups and specialty clinics creating revenue in the millions, and continued to grow. They grew for several years before the values in stock starting falling, unsatisfied physicians, and

| After the new clinic build up, the visits in the north will switch to new clinic, the benefit of PHC will decrease.(see Exhibit 2)

To guarantee that its members receive appropriate, high level quality care in a cost-effective manner, each managed care organization (MCO) tailors its networks according to the characteristics of the providers, consumers, and competitors in a specific market. Other considerations for creating the network are the managed care organization's own goals for quality, accessibility, cost savings, and member satisfaction. Strategic planning for networks is a continuing process. In addition to an initial evaluation of its markets and goals, the managed care organization must periodically reevaluate its target markets and objectives. After reviewing the markets, then the organization must

The facility, although a new one has a few problems, some can fix in not time others are not. The customer service area is one needing improvement in addition to the emergency services. In the area of customer the facility is not alone, there other VA’s, for example, the Phoenix, Virginia that is in worse shape than Orlando’s facility. Some patients come for appointments and a reduced

If TMH were considering to implement the new marketing program, they would have to generate an additional twenty-eight visits to break even. As Figure 1 shows, without the program, the hospital would have to generate an additional of twenty visits a day. Without implementing the program we found

What is the demographic breakdown of their clients in terms of sex, age, and race?

Opportunity: Determine the effectiveness and efficiency of nurse call systems installed at the facility by creating a questionnaire filled by health care and/or patients. Renegotiate existing contracts which supplements expected service level agreements between AHS and third - party providers.

A strategy that can be utilized to speak with medicinal services buyers is surveying. Surveying gives those entrusted with concocting innovative approaches to showcase their services regardless of whether they are achieving the planned patient statistic. For healing center and hospital gatherings, there are survey organizations such as Press Ganey (n.d.), that can be employed to gather and break down the information to help the establishment track results and how the patients feel about the nature of care conveyed. Diverse patient socioeconomics reacts to various types of looking over so applying the proper style, for example, telephone, email, or mail in the study will deliver the desired measure of

As the CEO of PhyCor, there would be some steps to take to develop new strategies and a new business model. In order to compete with larger companies, I would suggest a meeting with CEOs of those companies and smaller companies as well. Find out what they feel the shortfalls of PPMs are and how we could come together and find a way to lower those shortfalls. Another step would be to focus on the financing aspect. PhyCor initially chose to go big fast. With Medicare reimbursement rates falling every year, I would suggest a one year, five year, and ten year plan. In this plan, there would be goals set forth. The goal would not only focus on the monetary aspect, but patient safety, patient satisfaction, employee work life and employee satisfaction

In this assignment I was asked to go the areas assigned to me with one Marketing Representative appointed by company to the respective areas. When the Representatives were doing their call with doctors in a meanwhile I have to collect the data of the products of profess. Exactly what is the sale of their products in the particular areas I was also asked to collect the information about the sale of competitive brands of the other companies .Some of them are as follows:-

3.Does this product reflect the needs of the customer and is it technically sound? What are the risks associated with marketing this product? Answering these questions is important for the long term strategy of the firm.

This personal case paper will focus on the company that I am currently employed in, PT LLC. PT is one of the many pharmacy benefit management companies that manages pharmacy benefits for major health insurance companies or organizations. Some health insurance companies run their own pharmacy benefit organizations embedded within. PT is owned by a major health insurance company, TCTS. PT is owned by TCTS, but is not operated as a third party. It is rather operated as a third party organization that was created to give independence to the parent insurance company mandated to adjudicate pharmacy benefit for members. TCTS is a non-profit insurance company, but PT is a for-profit business. PT is operated uniquely because it provides services to members/patients, is owned and regulated by an insurance company TCTS and regulated as well by the government by Centers for Medicare and Medicaid Services (CMS).

In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally.

Doctor-patient relationships may be endangered by new financial and organizational arrangements, which increase concerns about conflicts of interest and reduce patient trust. Patients in managed care who are not satisfied with their doctors’ orders may want tests and referral to specialist and if that’s not given patients will start questioning whether the referral and tests actually are not indicated, or whether physicians are just trying save money for themselves other the healthcare plan. Additionally, patients may query if physicians are applying independent clinical conclusion or simply doing what the managed care organization directs them to do (Lo, B). Even an observation that physicians have conflicts of interest may lead patients to inquiry physicians' recommendations to relinquish referrals or tests. As a result, faith in physicians may be demoralized.