Alternative Beverages As A Competitive Global Market

1227 Words Feb 3rd, 2016 5 Pages
Alternative beverages have become global and innovate in recent years. They are everywhere and most people have tried one or two of these beverages. These alternative beverages have evolves into what is known to most as energy drinks, sport drinks and vitamin drinks. The international market has expanded and so have the sales of these products. The market has continued to change through brands and differentiation from each other over the years. The recognition of the brands and growth are significant as demands for the alternative beverages increase.
Product innovation is one of the market’s drivers of change in this industry. It is said to be one of the most important features. Innovation is important when creating a competitive global market. Alternative beverages compete to change from the tradition carbonated drinks because people are becoming more health conscience. Most alternate beverages have a differentiation in taste and this is how the companies attempt to gain loyal customers. All the beverages are unique in their own way. As a result of marketing, packaging, celebrities and endorsements this helps to create an image. Depending on the ads, this can be very beneficial for the company. The consumers of energy drink are getting younger and younger. This has a lot to do with the innovation of the brand. The marketing ads show young people enjoying these beverages after and during sporting events, fitness, or other strenuous activities. These…
Open Document