Alternative Fuel Vehicles Feasibility Study

As a result, consumer is forced to pay for the battery pack which costs around $4,000 from their pocket, not manufactures’. When the battery pack is replaced, despite of good fuel economy, it costs more to own hybrid than conventional vehicle.

In adherence to the rental car company policy of buying cars in bulk at wholesale prices, green cars are not yet massed produced. Manufacturers currently create set amounts of the green vehicles due to the cost and time required to make the hybrid batteries. The price for a 2011 Ford Focus Hybrid starts at $28,100.

The price of gas has gone up for the 30th day in a row, and with it tempers are rising. Increased demand for public transportation is expected to continue into the spring [1]. The impact of high oil

There has been lots of controversy on whether hybrid vehicles are environmentally better than gas vehicles. In this new age of technology and vast growth of human population, there would have to be ways to make driving environmentally healthy considering the fact that millions of people drive(Goffman, “Electric Car Batteries Could Provide Energy for the Smart Grid”). Hybrid cars use clean electric , while gas powered cars use harmful polluting fossil fuels. For the most part, to make sure that this world becomes cleaner, hybrid cars will definitely need to be used in the future. Hybrid cars are environmentally better than gas cars.

The market for hybrid cars is changing. There are more providers but due to bad publicity and poor performance, demand is falling.

Thesis statement: it is hypothesized that compared with the gas powered vehicles, hybrids offer more benefits in maintenance, are cost-effective, and most importantly environmental-friendly.

Now, in a hybrid car, there is a battery assisting, so that the cylinders have to do less work, and consequently use less fuel. A Prius has only 84 horsepower without its electric battery, and wouldn’t even be able to start! (Regular Car Reviews, Youtube) But this battery isn’t all good, which brings us to the first problem with these hybrid cars.

This paper will focus on preparing an assessment for Lotus Rental Car’s Chief Financial Officer on the feasibility of adding alternative fuel vehicles to the fleet. Although there are many forms of alternative fuel vehicles, this study will primarily focus on the use of hybrid vehicles at Lotus Rental Cars. We will discuss the background of Lotus Rental Car’s current status, the advantages and disadvantages of adding alternative fuel vehicles, and provide our recommendation on why and how it should be done. Our focus will be on three specific areas: budget costs, marketing strategy and performance as well as how Lotus Rental Cars will benefit financially from using this new process in their current fleet.

Makers of the hybrid cars need to evaluate the prices of other cars that are comparable and base its prices upon those results. Also, creating a bigger selection of hybrids to choose from would also be a plus. Therefore, if there is a big selection of these cars,

Gasoline engine - The hybrid car has a gasoline engine much like the one you will find on most cars. However, the engine on a hybrid is smaller and uses advanced technologies to reduce emissions and increase efficiency. The engine turns the generator. It is not able to power the car directly.

The natural environment such as our main natural resource for fueling our vehicles, oil, has aided in the increased sales of the Toyota Prius. Since gas prices increased in 2008, a fuel efficient car such as the Prius is economically and environmentally friendly. Toyota created the hybrid that “combines a gas engine with an electric motor” using less gas than the usual sedan. (Kotler & Armstrong, Principles of Marketing, 2010)

The US consumed 142 billion gallons of gasoline in 2007 and the tax applied on it is 18. 4 cents on one gallon. All around the US, there are around 162,000 retail gasoline outlets. With the price of crude oil hovering around $100 a barrel, it is no wonder that concern is growing about the gas prices being so high. After all, modern economies are kept moving by this lifeblood. For instance, in the United States alone personal vehicles consume more than 140 billion gallons of diesel fuel and gasoline per year.However, there are several factors that contribute to the gas prices being so high. Given below are a few of them. Increasing Demand for Oil One of the main catalysts for the incessant rise in gas prices has been one of the most

Figures of different hybrid models will also be included as well as a table comparing the costs of various hybrids to traditionally fuelled cars. This will help the audience get a sense of the price ranges for hybrid vehicles before they go out and decide to buy one. Finally, a table dealing with the performance specs of hybrids will be added to emphasize certain limitations with these models.

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

Consumers are currently looking for better gas mileage and performance in cars that they buy. Honda’s hybrid cars has very good gas mileage, however, they do not have as good performance as petrol cars. This means that even though Honda’s hybrids are appealing due to their gas mileage, consumer may still stick to petrol cars because of the better performance. Honda will need to develop better technology to satisfy consumer wants.