Alternative Marketing Strategy : Nestle's Uttled Water

Do you ever wonder about the origin story behind the brands that we use in our everyday lives? Well there is a story behind the founding of Deer Park Water Company. After the Civil War, the Deer Park Hotel was built in the Appalachian Mountains located in Maryland by the Baltimore and Ohio Railroad. The hotel was created to attract those who took passage on the railroad, but the spring that was located nearby also caught the attention of the travelers. The spring was known for the appeal of a clean source of water, this led the Baltimore and Ohio Railroad to start putting the water into bottles in 1873. It was known as the “Boiling Spring” because the water comes through sand on the way up. A company, known as The Boiling Spring Holding Corporation, purchased the spring and the woods surrounding it in 1966. The Boiling Spring Holding Corporation decided to put the spring to a use and made a profit bottling up the water and selling it mainly throughout the New York area, until production eventually expanded across the nation. Most of the water in the spring is located near the Appalachian Trail. Something interesting about the Deer Park Hotel is that President Taft and his wife had their honeymoon there. Deer Park Water Company is a sub-corporation of the Nestle Waters North America Company. Nestle Waters North America was founded in 1976 and started out importing Perrier Sparkling Water before moving on to include regular bottled water. At the time that the company was first

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to

Companies using multiple advertising strategies to make people continue buying products. In the video “The Story of Bottled Water,” Annie Leonard addressed that companies need to sell more and more products to keep growing. Americans almost consume half a billion bottled water every week, and it is enough to circle the earth five times. Annie mentioned the term, “Manufacture demands” - the companies using advertising strategies to make people think they have to spend money on products they do not need, or they already have. Bottled water companies claim that the tap water is not sanitized and unhealthy for the human body. Therefore, people got scared to drink tap water at home. They are rather paying thousands of times more for a bottled water even it is free to drink tap water. Water bottle companies are seducing customers by putting images of mountains and rivers to convince the buyers that the water is safe and clean. They promote that it is an economical way for people to consume plastic bottled water because the water came from natural resources. In fact, tap water is the primary sources of most of the bottled water, and the bottles are not

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

At the start of the film, we learn about a small town in Maine whose water supply was quietly taken over by Nestle. Nestle could take as much of the water as they wanted for free, and then could package it and sell back to the people of Maine for a thousand times more than the price of tap water. The company eventually got so greedy, that it took sole control of the town’s water supply, and switched the municipal water

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

Nestle is a Swiss based multinational company which is head quartered in Vevey, Switzerland. There is a long list of the products of Nestle but the most important ones include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.

Technology gives many opportunities for the development of new products or improvement of existing ones. New techniques of marketing such as internet and e-commerce are important to focus in this modern era. Therefore Nestle uses technology in several business operations like to maintain the databases with the help of software. Nestle should follow such a maxim that accelerate innovation with the help of technological advancements. Nestle is already using the state of the art technology for the production of various products, they are meeting the global standards by installing the contemporary

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

Nestlé, a Swiss multinational corporation, markets bottled water under various brand names. It runs 29 bottling plants across the United States and had revenue of $4.1 billion in 2014. (CHANGE STAT TO 2015 and CITE – waiting to hear back from library with current stats.) Since 2008, Nestlé has been trying to obtain the right to bottle and sell water from Oxbow Spring, located in Cascade Locks, Oregon. Nestlé’s plans are to build a $50 million, 250,000 square foot bottling facility in Cascade Locks. This would involve an exchange of water between Oregon Department of Fish and Wildlife and Cascade Locks. Oregonian reporter Kelly House explains “Oregon Department of Fish and Wildlife agreed to trade a portion of its water right at Oxbow Springs to Cascade Locks in exchange for an equal portion of the city 's municipal supply. Cascade Locks would then sell the spring water to Nestle as a municipal water customer at a discounted rate than what Cascade Locks residents pay” (Oregonian, Ballot). The exchange would allow the city to access up to 225 gallons per minute from Oxbow Springs to sell to Nestle. That’s about 5 percent of the state’s water right to the springs (OPB). There were many opponents of Nestle building a giant plant in Cascade Locks and bottling our resource. Opponents¬ of the Nestlé bottling plant developed a county ballot measure to be added to the May election , "Hood River Water Protection Measure," prohibiting commercial bottled water production in Hood

The 4 P’s of marketing will be evaluated during this stage. The marketing plan and promotional mix allows the business to build a strategy for the delivering packaging, pricing, promotion, and communication vehicles to provide the best value to the consumer. A sound marketing plan is vital in winning in the market place.

Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.