Alternative Sources Of Energy Essay

Tesla Motors has confronted the market in an entirely unique way for the auto making business. Tesla plans to entirely bypass the dealer by providing vehicles directly to the consumer via the

Tesla Motors has the opportunity to promote electric vehicles in the context of climate change concerns, expanding environmental programs and rising waste disposal standards. For example, the company's electric vehicles are considered suitable for directly addressing these external factors related to business sustainability and environmental protection products. What's more, Tesla is developing a battery pack that will work with solar panels to help make use of the sun's abundant energy. It makes Tesla more than greener.

Tesla partnered with Daimler, Panasonic, and Toyota to make large scale of Model S cars. In 2010, Toyota invested $50 million in Tesla shares in return Toyota sold its Manufacturing plant in Fremont, California called New United Motor Manufacturing, Inc. for $42 million (Stringham, E., Miller, J. and Clark, J., 2015). Tesla and Toyota both are benefited from this deal as Tesla got a space that was ready to retool, and Toyota didn’t have to make a complete loss from the plant that they sold to Tesla. Tesla Recycled the whole factory to make adequate space to produce large scale of the Model S

Tesla Motors was established in 2003 by entrepreneurs Martin Eberhard and Marc Tarpenning. Today, Tesla Motors provides power train components for car producers, including Daimler and Toyota, designs and manufactures Model S, the first world ‘s premium zero-emission sedan that became the third best-selling all-electric car in the U.S. The company is worth more than $25 billion and has one of the highest growth rate in U.S. This success of the company is contributed to Elon Musk, the CEO and Product Architect of Tesla (Tesla, 2014), who has a very strong vision of company’s future.

Tesla are competing with not only “green” vehicle market that consists of Electric vehicles (EV), plug in hybrid electric vehicles (PHEV) and hybrid vehicle, but with the overall vehicles industry.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Tesla Motors, Inc. was founded in 2003 and joined the automobile industry out of Silicon Valley. The company is located in 30 different countries with 18 stores worldwide (Mangram, 2012, p. 296). Tesla Motors entered the automobile industry from a different approach in manufacturing automobiles. The company began designing, manufacturing, and marketing battery electric vehicles (BEVs) making Tesla the only manufacturer to sell a zero-emission sports car, the Tesla Roadster (Mangram, 2012, p. 296). Tesla manufactured luxury electric vehicles such as Model S, Model X, and the soon to be released Model 3 (Eisler, 2016, p. 35). With different automobile manufactures entering the BEV market, Tesla Motors, Inc. must conduct a SWOT analysis of the company. “SWOT stands for the company’s Strengths, Weaknesses, Opportunities, and Threats” (Abraham, 2012, sect. 5.2). Strengths and weaknesses analyze the internal aspects of the company, whereas opportunities and threats analyze the external aspects.

New Competition: Tesla Motors is not just competing with the regular car and automobile manufacture but needs to compete against a technology which has been in use for over hundred years i.e. the combustion engines. Further people are often resistant to change and it is a challenging task for the company to convince their potential customers on the use of electric cars over combustion cars which may take a lot of time and directly affect the sales and revenue of the company (Woodyard, Chris 2008).

Tesla Motors is a technology company, which manufactures and promotes in-house designs for technological components. Tesla Motors is an electric power train and car manufacturer, founded with the goal of providing an emission-less, cheaper and more reliable automotive vehicle rather than such with an IC engine. The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. Company has a limited amount of direct competitors - the current direct competition includes all major luxury car manufacturers, plans for a sub-$40,000 electric vehicle potentially expand the direct competition to the entire automobile industry. (Ex.: Ford Motor Company, GM Corporation, etc.). Tesla’s market share is 1, 13% in Automotive sales in the U.S. which is not that much. In order to justify valuation it had to capture 14% of U.S. market share.

Even though the company is proving to be more profitable overall, there are several risks that the company faces when producing these new products. Financial support is vital in the company’s existence and without it the company will soon falter. Failure of these new products is another huge risk that the company constantly faces. If the products do not live up to Tesla’s mission or if the consumers are not satisfied with the products, the company again faces a huge financial dilemma. As for any company introducing a new product, marketing strategies and financial budgeting are the keys to success both short term and long term. Tesla Motors is far different than its competitors in the industry and hence should go further since there are not many other auto companies that are going down the same path as Tesla. Tesla’s mission of sustainable technology sets them apart from the rest and puts Tesla in an advantage seat of the industry’s market.

Tesla’s business model stands as to abandon the gasoline driven vehicles and change the face of motoring forever. They believe that being the first of its kind, electric powered cars are the face of the future. A business model they publically released on Feburary 14th, 2012 is the following.

Tesla’s strategic plan is to excel at innovation, manufacturing, customer experience, and research and development. As with most companies, they aren’t trying to be second best. Tesla wants to be the best electric car manufacturer in the world. As an early leader in this new market continuing to meet the strategic goals and excelling in all fields will be necessary. Strategically the company needs to stay ahead of new trends and stay within the

Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive electric. These vehicles would be “better, quicker and more fun to drive than gasoline cars” (About Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a lithium-ion battery and revealed Tesla’s cutting-edge electric powertrain. Since then, Tesla has been able to expand with the Model S, Model X, and Model 3 (that has just begun production this year). Not only do they build electric cars but have expanded into scalable clean energy generation, storage products, and charging stations.

The human resource are starting to run out infrom the nature. In the past people used to use animals, for traveling around the world then they discovered the nature resource to develop their lives. Moreover, they discovered oil that can makes us avoid using animals and starting to use the technology to create cars, planes and trains. As a result, life is getting better than before. However, we start to harm the nature by using this technology. The technology that we are using contains many problems. One of the most important thing is pollution. Now, people are polluting the nature and the world system is getting worse. The scientists think that they can fix the pollution issue by avoiding the gasoline. They create the hybrid cars. Since 2012, this day means is the first day of Tesla Motors began in this world (Tesla, n.d.). from California state by Elon Musk. Elon Musk is adding in motors world a new system until one crisis to the oil market because Tesla could be driven without gas. In addition, from Tesla has come Global Market up to now. Three important things place Tesla car on the top of the car's liability idea become, specifications and drive.

Supply chain management: Tesla is building a corporate infrastructure to handle all aspects of production. Their supply chain process beginning in research and development, to manufacturing, and distribution is owned and controlled solely by Tesla.