Alzheimer's Marketing Strategy

Alzheimer disease (AD) is the most common cause of dementia in the elderly, accounting for 65–70% of all cases (Jellinger, Janetzky, Attems, & Kienzl, 2008). The other dementias are of the Parkinson 's group, the fronto-temporal group and the vascular group. The total worldwide yearly costs for the treatment and care of patients suffering from dementia are estimated to be around 250 billion US dollars. The lifetime risk for AD between the ages of 65 and 100 is 33% for men and 45% for women with an annual increase of 1–2% in the seventh decade to almost 60% in the 10th decade with doubling every 5 years (Jellinger et al., 2008). AD is incurable, and thus represents a major public health problem. AD represents a challenge to humanity due to its relatively recent discovery, progressive nature of the illness, and complex diagnosis.

The mission of UnitedHealthcare Group is to “help people live healthier lives” with access, quality and affordability. They are committed to continual improvement and the delivery of quality care by investing approximately $3 billion in business process improvements, research development, and technology within the past five years. In addition to reinvesting the revenues in innovative technologies, research and other improvements to better serves its consumers, UnitedHealthcare Group is also committed to social responsibility through employee involvement,

The advisory committee is responsible to provide feedback on each of the programs components such as the brain bank, memory disorder clinics, respite care and model day care. The committee should oversee the training, research and coordination among all the components. The committee also enlists the services from a broad range of representatives that includes health care professionals, providers, individuals associated with the Alzheimer’s Association and other care givers to assist and seek direction in the fight against this disease.

* Hallucinations – see things that aren’t there or talk to people who aren’t around.

requirements for paid professionals at any level and in any provider setting (institutional or home

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

At Rosener House, our group focused on the outcome goals for improving the quality of care for Alzheimer’s participants, which includes the objectives and initiatives that Healthy People 2020 has laid out for the elderly population. Our target population has cognitive and some physical impairments that may lead to frustration, agitation, and antisocial behavior. The participants have the same health concerns as the rest of the elderly population with additional complications of dementia. The key for this group of adult day care residents is to involve their primary caregivers in all of the education sessions, monitoring, and lifestyle changes.

In addition, UnitedHealth Group distributes Medicare prescription drug benefits (Part D) to recipients throughout the United States through its Medicare Advantage plan. It is also serving approximately Four million senior citizens through different Medicare Supplement products due to its collaboration with AARP.

Alzheimer’s disease is the most common type of dementia in the United States, with its commonness expected to increase dramatically in the coming decades. Although awareness of Alzheimer's disease has increased greatly among professional and amateur audiences, exact means do not exist to calculate how many Americans the disease affects. However, it is estimated that there are over 5.1 million people aged 65 or older with probable Alzheimer's disease. Alzheimer’s is also the sixth leading cause of death in America. Throughout, I will be addressing the issues that surround this disease: it is not an inevitable consequence of aging, the care and treatment, and end-of-life decisions. While explaining these issues, the goal is to achieve a better

Namaste Alzheimer Center provides a residential memory care facility for older adults suffering from Alzheimer’s disease and other forms of dementia. From the staff, so far, I’ve met with the chaplain, administration, human services, and activities directors. Team collaboration and communication is definitely present as I visited each department. This past week I had the lovely pleasure of being affected by the miscommunication between human services and the rest of the staff. The director of administration, Michelle, wasn’t informed of the new volunteer/internship policy that CHI living communities recently updated to human’s services. Humans services, I presume, wasn’t informed that there was a new intern entering into the system. Thus, when

March 8, 2009. A date that will be sadly implanted within my mind till the Alzheimer’s kicks in. This was the date we found out that our house was being foreclosed on and that we had 6 weeks to find a new place to live. My parents are hard-working people, never took a day off and grab any chance at overtime that they could get. Why was this happening to us?

Kayla and I focused on the recovery-oriented approach to progressive neurocognitive disorders, specifically Alzheimer’s disease. Before beginning this presentation I knew a decent amount about Alzheimer’s disease since my grandmother past away from it and because I’ve also learned about it in a dementia course I took in second year. However, I had never heard of the recovery-oriented approach or any interventions in general for Alzheimer’s disease. This was interesting to learn about because when I first thought of the recovery model I assumed it meant cure, which would not be appropriate for someone with Alzheimer’s disease. I have learned that the recovery approach is more about the process or journey rather then the destination or cure.

Razadyne or Galantamine is an alkaloid drug used mainly in the treatment of Alzheimer’s disease and dementia. It works through the mechanism of reverse competitive inhibition of the enzyme called acetylcholinesterase, which prevents the breakdown of the correspondent substrate acetylcholine, an essential chemical for the processes of thinking and reasoning.

The aim of this study is to bring awareness to Alzheimer’s Disease. It is important noting that Alzheimer’s disease does not only affect the patient but also their family and caregiver. This research was conducted at St. Josephs Hospital Medical Nursing Home. We selected 10 medically diagnosed Alzheimer’s patients. We divided the patients into 2 groups. The first group consisted of patients that had a lot of moral support and affection from their families. In this group was also the grandmother of one of the contributors to this paper. The second group consisted of patients that do not receive moral support or have not seen their family for a long time.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.