Amazon, Apple, And Google Case

Cloud computing was a completely new term a short 9 years ago, in 2007. The basis of this technology is to move the workload of IT activities away from an organization, and to one or more third parties that have resources dedicated to processing such things. These can be, but are not limited to, networking, storage, software systems, and applications. Rather than having to create and maintain their own expensive datacenters, companies can pay a fee to use someone else’s. This makes growing businesses extremely flexible, as they can easily gain or remove storage space per their needs. Being able to purchase the use of online storage space is known as “hardware as a service,” or, more simply, “virtualization.” Being able to purchase the use of online software is known as “software as a service.” Both are very powerful tools that allow the minimization of a company’s IT budget.

As previously mentioned, cloud computing has recently emerged as a pioneering model for hosting and distributing services over the Internet. Actually, the model entails sharing resources on a huge scale through a value effective and location independent process. While the resources on the cloud are deployed by the seller, they are utilized by the consumer (Belamkar, 2014). Cloud computing is very beneficial to organizations and companies because it is engaging to business organizations

After reading many articles about Cloud Computing I saw the bright future for these types of cloud services. Aside from educating myself on this topic I feel that this could be beneficial to my fellow Computer Technology peers to address their client or employers cloud needs as well as people who are going to start a business and are looking at the options available to address their companies demands.

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

This research paper tackles the issues that faces Cloud Computing today and gives the experts and industry’s point of view on the matter. The aspects explored are the significant industry questions that have risen about the use of Cloud Computing, business value, organization impact, adaptability, limitations, initial cost of implementation, and the severe business security risks

In today's business applications, management has to embrace cloud computing for them to succeed in the highly competitive world. Cloud computing is the latest technology that allows provision and use of IT infrastructure, and applications which are readily available on the Internet. Cloud computing provides information over the web thus businesses will have no need for hardware or software on the consumer side. Cloud services are hosted on the Internet and businesses can pay to lease them according to the businesses usage. Cloud resources are a virtual form of storage, meaning companies comfortably use them without the trouble of systemic dependencies or constraints. Businesses are finding that cloud computing can be scaled dynamically

The online advertising industry made an estimated $49.45 billion in revenue in 2014 and this number is projected to grow jump to $83.89 billion by 2019. Also, spending on Digital advertisements has been estimated to rise from $145 billion in 2014 to $253 billion by 2018. Even with competition from other small companies, Google is most likely to continue as one of the main players in this thriving online advertising industry in the years ahead. (Cardenal, 2014)

In the current business world, organizations depend on cloud computing as a strategy of delivering IT services to clients. Cloud based platforms provide cost effective ways for organizations to maintain a high level of reliability and availability for applications. Cloud computing promotes business continuity and helps in organizations during disaster recovery (Molen & Brace, 2010).

“Cloud” computing is the fanciest buzzword in the computer industry, currently surpassing the last big term “web 2.0”. Every big player in the computer industry launched a cloud service last year. Notable examples are iCloud by Apple, (Apple 2012) or Microsoft Cloud Services (Microsoft 2011), copying various innovators like Google or Dropbox, who offer similar services since much longer. The latter is the most successful

The purpose of this report is to provide decision makers with introductory information on cloud computing technologies that will facilitate their understanding of the primary concepts associated with the cloud computing paradigm and contribute to making informed decisions with regard to issues related to cloud adoption.

surprise, then, that today s tech titans are so aggressively battling for control of this brave new

Technology continues to influence the direction taken by business entities in an apparent attempt to gain competitive advantage over the rest of its direct competitors. One of the innovations that best embodies the desire to gain an advantage over direct competitors is through the use of cloud computing to improve efficiency and effectiveness in customer satisfaction. Cloud computing essentially involves using a network stemming from remote servers on the internet to process and disseminate data. Cloud computing uses remote network servers instead of a personal computer or a local server and it use also includes managing and storing data for a variety of purposes that a business chooses to engage in at its pleasure (Armbrust 55). Although

Cloud computing has grown in popularity to the point that it is now becoming the preferred method of the business community for accessing services on the Internet. This paper examines the reasons for this growth and explores the benefits and drawbacks of this technology.

Whether it’s called Cloud Computing or On-demand Computing, Software as a Service, or the Internet as Platform, the common element is a shift in the geography of computation. When you create a spreadsheet with the Google Docs service, major components of the software reside on unseen computers, whereabouts unknown, possibly scattered across continents. This affects all levels of the computational ecosystem, from casual user to software developer, IT manager, even hardware manufacturer. Recently, a lot of vendors have started talking about “cloud computing” in their marketing materials. Citing a research published by Merrill Lynch entitled “The Cloud Wars: $100+ billion at stake,” Merrill Lynch has estimated a $160- billion addressable market opportunity, including $95- billion in business and productivity applications, and another $65-billion in online advertising for Cloud Computing. But the main question is whether the users are ready to give up using services on their local machines and shift to the Cloud since shifting to cloud computing has both advantages and disadvantages for all possible users; nevertheless, they may have different level of importance for different users

Apple files first. Apple Inc. sued Samsung Electronics Co. in April 2011, for making a deliberate decision to copy Apple’s iPhone and iPad