Amazon Case Study

996 WordsJan 14, 20074 Pages
Brandy Hopkins January 25, 2006 Case Study of Amazon.com – Individual Marcus Myers Seminar in Business ADM495; BSM259 History The launch of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry 's consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews , they have since spread its wings into other industries such as music, DVD, toys, videos etc... Subsequently, this has created a multitude of direct competitors for Amazon.com in several different industries. As…show more content…
Business strategies When it comes to added value, the answer is simple for Amazon.com; create more partnerships through joint alliances and penetrate other market segments. Amazon has achieved this by creating alliances with industries leaders like ToyRUs, Borders Books, Office Depot and music and software companies. Trends and Forces When you here the term e-business, many people immediately thinks system integration, yes, that is in fact an important aspect of e-business. However, the term e-business simply refers to the integration of business process on the Internet. With customer satisfaction being their main focus, Amazon.com benchmarks the business-to-consumer e-business process by integrating the process of purchasing with that of selling. In deed, this is no new trend, the trend of purchasing with that of selling originated in the physical world (e.g., retail stores, wholesalers, mail order, etc.) Amazon has taken this trend a bit further by creating joint alliances with leaders in other market segments. Additionally, the integration of its new Linux based platform has enabled Amazon the flexibility and accessibility of content for its users. Because of the number of different alliances that Amazon has achieved, Amazon has realized the important of breakthrough technology. Therefore, Amazon.com has created a partnership with

More about Amazon Case Study

Open Document