Amazon Ceo Strategy Project

Management and Leadership of Organizations Unit 1 Individual Project American InterContinental University Details: The internet has created new ways to do business for organizations with much less capital planning as opposed to the high capital needs of traditional brick and mortar organizations. Based on this, how should management and leadership be addressed for

Competitive Strategy LB5206 Amazon.com “Live” Case Study Table of Content Table of Content 2 Executive Summary 2 Corporate Culture 3 Industry Analysis through Porter’s Five Forces 5 Competitors for amazon.com 8 SWOT Analysis of Amazon 9 Difficulties faced by Amazon.com 12 Competitive Strategies 12 Recommendations 14 General References 15 Executive Summary Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

While the leader of Amazon, Jeff Bezos’s focus is customer value, he shares this knowledge and skills to other leaders and other employees. Jeff Bezos shares his vision of his management team leaders, which includes solid training for customer value proposition. Jeff Bezos shares his believes of listening and understanding the customer’s needs/want is critical to the organization’s success. “…the incentive here is for managers to immediately be placed in the mindset that Amazon’s philosophy is about listening, and most importantly, understanding the customer.” (Baldacci, 2013) Amazon’s leader Jeff Bezos is aware that customer value is the key to the organization’s success. In order to sell the company’s product/service, it is very

 CMI Level 5 Diploma in Management and Leadership Resource Management (Unit 5004) Assignment – Title Name: Student No: Tutor: Assignment Profile: Individual Report Hand in Date: ‘I Martin Scott fully understand and abide by the Sunderland College guidelines on plagiarism. This work is my own and references to other work have been cited correctly.’ Appendix

External-Internal Factors There are many internal and external factors that can affect how a business is developed and maintained. Amazon.com has been molded from many of these factors that exist within their business and their macroenvironment. Macroenvironment is defined as the most general elements in the external environment that potentially influence strategic decisions (Bateman & Snell, 2009). Internal business factors can include new entrants, buyers, suppliers, rivals, substitutes and complements, and the competitive environment Amazon is faced with. The macroenvironment introduces the economy, technology, laws and politics, demographics, and social values that may affect Amazon’s progress as a leading, online retail

Globalization is a growing part of everyday businesses. This is the process of interaction and integration among people, companies, and governments of different nations. With the world of online retail, the buying and selling to one person to another has grown drastically. There has also been a substantial change in technology and what we as people can do in today’s time rather than in the past. Amazon is a huge retail giant and buying and selling items is one of their key functions. The impact made on Amazon is nothing but an advantage. Amazon currently is the 56th largest company in America by market capitalization. Being one the largest retailer around, 15th in the nation at that, Amazon has made a name for themselves. Amazon has made some very substantial growths and with these opportunities they face they can make even more advances in the future. (Globalization 101, 2016)

The business environment is constantly effected by the global economy. This is because of the business cycle causing fluctuations with consumer spending patterns – relating to interest and inflation rates – as well as profitability of the company. Amazons sheer size and heavy dominance over its associated markets enable stability

Amazon’s mains resources and capabilities The presence of strong as well as effective leadership in today’s organization imposes a great responsibility to the organization’s team and management networks as leadership implies the overall capacity of the organization’s performance like for instance, in terms of operations and research development. It can be said that Amazon’s resources and capabilities can be divided in the management of the company specifically their leader which is Bezos, the ability of the management to effectively use strategic supply chain management and aligning it with their business process and information technology, their competitive advantage in the online market, and the financial resources that it gains through its successful approaches.

Executive summary With the proliferation of communication and information technology, particularly the Internet, most business organizations have been at the forefront to join the e-commerce platform. Amazon is considered as one of the existing and largest e-business platform in the world. This report outlines Amazon’s strategic intent and key resources and capabilities. In addition, the report will also include an analysis of the company 's assets and capabilities that have provided it a sustainable competitive edge as well as, the recommended future strategy of the giant online organization. Amazon defines its line of business operations based on product and service sales, fulfillment, digital content subscriptions, publishing, and co-branded cards. The company 's line of business is defined as an online store, Internet service provision, and the Kindle ecosystem. This project will explore the truth that has made the online company to be considered as the top online retailer, which mainly focuses on strategy. This report also outlines how inventories play a fundamental role in the organization 's business or corporate strategy. The other issues covered in the report include the approach used by the online company deal with the supply chain and the reason behind fast shipping fast. The paper will outline the finance statute of the company and whether the finance effect will bar the organization from developing in future. In order to achieve the answer to the questions

One of the weaknesses that Amazon has would be their operational issue. Amazon is a big company and their operational issues should be considered a weakness. The reason why they could possibly have an operational issue can either be that they accidently or purposely overlooked the issue, or assumed that

From figure 2, the past three fiscal years 2013-2015, Amazon incurred a significant loss for cash from investing activities with US$-4.27 billion, US$-5.07 billion and $US-6.45 billion, respectively. The company needs to spend less money than it has received from sales in investments and acquisitions in a financial period (Nurnberg,

Innovation: The innovation level of Amazon is untouched. They started with their website. They make it easy to look for products because each product is grouped together and the customer can choose the quality and price they want to pay for the product. The competition requires customers to scroll through each item to find the quality and price they want. They also have fulfillment centers and fast processing times. Amazon has its roots in the publishing industry since it began as an online book store. They took their roots and the knowledge that the world was moving into an era of technology and created an e-book reader called Kindle. In its first year, Amazon sold an estimated 500,000 Kindles. (Johnson, 2010)

3. One possible recommendation is that Amazon could offer to only allow zShops that sell toys notavailable from Toys R Us. This scenario would allow Amazon to honor the exclusivity agreementwith Toys R Us, but continue to realize profits from specialty toy retailers. Toys R Us would benefitfrom this scenario because zShops would not be able to undersell on identical products. Also,consumers who go to Amazon searching for a specialty toy may end up ordering a toy from Toys RUs instead.

Amazon has grown rapidly since their inception. The company experienced a surge is sales of 313% until 1998, supported by 8.4 million customer accounts in over 150 countries, of

Executive Summary Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.