Essay about Amazon.Com Case Study

Amazon targets the at-home customer. Amazon makes it convenient for customer to buy anything or Anything, with a capital “A” according to Bezos. Amazon provides convenience to customers all over the world with it services. The services Amazon provides ranges from AmazonFresh which delivers groceries to your home to Amazon Prime that allows you to stream any television show, or movie with any Amazon device. Amazon is a multifaceted online marketplace that is changing the game of selling. The convenience of one-click shopping is powerful and a rapidly growing industry. Amazon is leading in this innovative industry, and has created jobs in the process.

Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage

Amazon is a Fortune 500 e-commerce company based in Seattle, WA. It is one of the top companies that sells the most goods over the internet.

Amazon understood firsthand that the competitive advantage of a company originates immediately from how distinctive the organization's resources and competencies are. Amazon is able to both engage in production at a lower cost and generate a superior product at a standard cost. This is accomplished mostly via Amazon's strategy of having a wide variety of goods and competitive pricing. Customers know they can find basic products at slashed prices or high quality goods at standard prices and this is all achieved via the enormous range of products and product brands and types available on their massive marketplace. For example, the depiction displayed in the case study which shows how growth was related directly to: lower cost structure- lower prices customer experience traffic sellers -selection and convenience. While this is a grave oversimplification of the Amazon business model, it demonstrates how many aspects of the strategy reinforced one another.

It can be served as a competitive advantage, which attracts more customers shifting from Amazon’s online retailer competitors into buying their products, thus increasing the market share.

Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store Amazon.com is considered one of the most innovative entrepreneurs of the e-commerce industry. At the age of 31, with just a computer science degree, little funding from his family, and a challenging idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into the biggest online retailer of our times (Jeff Bezos, 2007).

Amazon.com, Inc., on May 28, 1996, started offering a range of products and services through on-line webpages. This new company began to offer products including merchandise and content that was purchased for resale from multiple vendors and sellers ranging from lots of third-party ways. The Amazon.com business has three different segments within its operating environment: Amazon Web Services, North America, and International make up the operating areas. The North American area for Amazon has segments that focus on the sales from retailers of consumer items or product from sellers through its website Amazon.com.

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

This case analysis serves the purpose to provide an analytical framework to evaluate Amazon.com from an internal and external perspective, and to provide strategic direction based upon the internal and external evaluation. The case will begin with an introduction to Amazon.com.

Factors that will help us analyze sources of barriers to entry are the supply in economies of scale, distribution system, prices in the market, cost advantages, and brand recognition. Amazon is in an industry where the threat of entry is weak. Amazon carries a unique distribution system, which cannot be easily imitated. This enables them to provide a variety of products, services and delivery channels. New entrants would require high capital investment to compete against large companies such as Amazon. High economies of scale that enable Amazon to set low prices for its products create barriers to entry for new entrants. Creating brand awareness is an important tool to bring customers to a business. Amazon has created a brand that is recognized by its customers as being the fastest and most convenient way to shop. Maintaining a positive image that represents a business requires time, resources, and good reputation. Amazon is a company that has a well-established brand recognition, making it hard to compete against.

Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience.

The company has many strengths. First, Amazon is the world’s leading online retailer. According to the 2016 Annual Report, Amazon had total net sales of US $135, 987 million in 2016. These total net sales include three segments which are North America, International, and AWS. Second, in comparison to many companies, Amazon has a superior logistics and distribution system, which allows the company to actualize improved customer fulfillment. Third, with its prolonged strategic drive on low-cost, differentiation, and focus, Amazon offers a wide range of product at low prices to customers. Fourth, Amazon enjoys global recognition from its customers. As stated earlier, Amazon built a strong brand in very little time. Finally, the

When one thinks of the word Amazon what comes to mind, some may say the huge rainforest but really anymore when one talks about Amazon they are talking about the worlds largest online retailer. Amazon does more then just sell pretty much anything you could think of from books to camping gear to some really random products. They are now a video

Amazon has grown up from a normal online website to an ecommerce and broadcasting partner to development platform being driven by the spirit of innovation. Amazon is a service based company offering customers best services and providing more types of products, at lower prices and with proper reviews. Their innovations towards the technology increase the growth of Amazon. Since 1995, Amazon has significantly expanded international retail websites, its product selection, customer service centers and worldwide network (AmazonJobs).

Jeff Bezos looked out the open doorway of his office and stared at the “problem of the day,” which his assistant Sarah had posted on the whiteboard in the hallway. It was Friday, September 13, 2002, and the whiteboard read: ”You have 10 bottles with 100 pills each in them. In nine of the bottles, each pill weighs 10 mg. In one bottle, each pill weighs 9 mg. These pills are poisonous. You have a digital scale that reads out in mg. Can you determine which bottle contains the poison with only one weight measurement?” Bezos—founder, chairman, and CEO of Amazon.com—normally enjoyed trying to solve these brainteasers. But today his mind