Amazon.Com: an E-Commerce Retailer

3537 Words15 Pages An E-Commerce Retailer

A case report prepared for
MG 495 Business Policy

(Fall I 2012)

Miguel Lopez

26 August 2012 An E-Commerce Retailer

Selling nothing but books is how started its business in 1995, now is acknowledged as the leading online retailer in the world. In addition, its new line of products is the compact disc, digital video disc and movie videos, to include many other products from retail partners from around the world as partnership agreements, which sell their goods through the website. This agreement known as “powered by Amazon,”
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“Because all its products were shipped, offered a number of shipping options, including free shipping on orders over $25. also posted links to shipping companies, so its customers could easily track their orders. Product returns needed to be shipped back to by the customer”. (Collins, Mockler, & Gartenfeld, 2003, p. 5). By charging monthly management fees and commissions on completed purchases, developed a steady revenue stream without incurring much expense. (Collins, Mockler, & Gartenfeld, 2003, p. 6). This type of operations was the cornerstone for Amazon, and can be rated as “stars” for generating the most operating profit.
3. Marketing – “In order to be the most complete retailer possible, realized that it needed to expand beyond offering its own products for sale. The best way to accomplish this was to use the selling platform as a basis to offer additional goods and services for sale”. (Collins, Mockler, & Gartenfeld, 2003, p. 5). partnered with retailers and invested in other online retailers, offered the zShops program to small and medium-sized businesses as an e-commerce platform. In early 1999, decided to invest in other online companies that could profit from selling their products thru the website. “To help pay for these investments, used its high stock prices to purchase ownership stakes in other online retailers. Some of the

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