Amazon.Com in China - Brief Analysis on Its Supply Chain Management Strategy & Proposed Recommendations

Amazon is an e-commerce company, founded by Jeff Bezos in 1995 and was originally ran in his garage. In its early days, Amazon only sold books online but quickly grew into one of the biggest companies in the world. Today, Amazon’s website offers an endless variety of products and services and continues to grow and evolve with the ever-changing market.

Jeff Bezos, an entrepreneur, created Amazon.com in 1994; the business was originally run out of his garage in Washington. With the additional investments from Nick Hanauer and Tom Alburg, Bezos was able to create the more user-friendly website that we are used to. As Amazon.com’s customer base began to grow Bezos realized that he was going to have to add variety to the products Amazon.com offered. Bezos hit on a successful idea when he added the feature that allowed customers to write their own book reviews. In 1997, Amazon.com went public and it continued to increase its product lines to include CDs, movies, and toys to its inventories. Amazon.com was

Globalization is a growing part of everyday businesses. This is the process of interaction and integration among people, companies, and governments of different nations. With the world of online retail, the buying and selling to one person to another has grown drastically. There has also been a substantial change in technology and what we as people can do in today’s time rather than in the past. Amazon is a huge retail giant and buying and selling items is one of their key functions. The impact made on Amazon is nothing but an advantage. Amazon currently is the 56th largest company in America by market capitalization. Being one the largest retailer around, 15th in the nation at that, Amazon has made a name for themselves. Amazon has made some very substantial growths and with these opportunities they face they can make even more advances in the future. (Globalization 101, 2016)

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

Amazon.com is a worldwide American-based electronic company founded in 1994 by Jeff Bezos, the actual chairman and CEO. At the beginning, Amazon was just a small online book retailer, but thanks to the development of Internet at the end of the 90s, it grew quickly into a huge online retail store. Today, in the United States, one out of three online sales are made through Amazon’s website.

Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).

Amazon.com is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world 's largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon Kindle-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos started the company in his garage. He started out by selling just books, but now they sell just about anything.

However, most consumers of China do not trust e-commercial retailers since e-commerce market still has a rather shorter history in China. Most researchers found out that prices of most Dotcoms

Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience.

Amazon.com, the world’s largest online retailer, was founded in 1994. Even though the company has been fortunate with its success, it has not been without hard work and continuous efforts to develop and reach new heights. Initially, Amazon was not a retailer of everything as we all know of it today. Its primary focus and profit stemmed from the selling of books online and operated out of the founder’s garage.

Amazon.com, Inc.(Amazon) is an online retailer, which offers a variety of products and services through its website, they also produce and sell the Kindle e-Book reader. Amazon.com, Inc. is located at 410 Terry Avenue North, Seattle Washington 98109 5210, USA, Amazon is also located in Redlands, CA, Chattanooga, TN, Lexington, KY and numerous other locations. Jeff Bezos started Amazon.com, Inc. in 1994, and launched the Amazon.com website 1995, as a book retailer on Netscape, and AOL. In 1998 Amazon expanded by acquiring Bookpages, Telebook, Internet Movie Database, Planet All, and Junglee Corp, Then in 2004, Amazon struck a strategic alliance with the Bombay Company to sell their products on new e-commerce technology website and then entered the Chinese market by acquiring joyo.com, one of China’s largest online retailers of books, music, and videos. A year later in 2005, Amazon launch their own search engine and acquired BookSurge, the leader in book printing and fulfillment. In 2006, Amazon bought Shopbop.com retailing women fashion clothing and accessories and launched Endless.com for shoes and accessories. In 2007 dpriveiw.com, a digital camera information site, and Brilliance Audio, the largest audio book publisher in the US, joined Amazon’ expanding online retail portfolio. Company acquisition continued each year with

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an American electronic commerce company with headquarters in Seattle, Washington and is the largest Internet-based retailer in the United States (Ungar, 2014). Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/ streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry (Ungar, 2014). The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services (Ungar, 2014).

Amazon.com is an American e-commerce company based in Washington D.C which was first established in 1994 by Jeff Bezos but was launched in 1995. Amazon was known during the early years as an online book store before diversifying its merchandise by adding VHSs, DVDs, Music CDs, MP3s, computer software, videos games electronics furniture etc. Amazon has a range of products from beauty supplies, clothing, jewellery, gourmet goods, to garden supplies and beddings. Customers can discover various products they wish to buy at a reasonable and affordable prices Payroll (2013). Jeff hard work and entrepreneur skills drove him to become the online leader of the market. The main strategy was to align with customers and to be innovative

A little more than 10 years ago, China’s path to e-commerce leadership would have been difficult to foresee, even as the tech boom in the US and other markets saw the development of e-commerce as an important B2C and C2C channel.