Amazon Inc, By Jeffrey Bezos

Jeff leadership style motivated his employees during the early years when the company was expanding and not bringing in profits. Robbins and Coulter stated “Jeff Bezos has demonstrated an ability to inspire his employees through the ups and downs of a rapidly growing company” (2012, p. 208). How did he manage to motivate his employees? He did so through building a strong culture of customer satisfaction and innovation. Jeff wanted Amazon to be "Earth's biggest anything store," and consistently reinforced that desire throughout the years (Academy of Achievement, 2010). Jeff was determined to succeed and increase market share. He truly felt that not only was Amazon going to succeed but stay the market leaders through innovation. He incorporated how he wanted to reach his objectives through Amazon’s “Six Core Values” and by building a strong

Amazon understood firsthand that the competitive advantage of a company originates immediately from how distinctive the organization's resources and competencies are. Amazon is able to both engage in production at a lower cost and generate a superior product at a standard cost. This is accomplished mostly via Amazon's strategy of having a wide variety of goods and competitive pricing. Customers know they can find basic products at slashed prices or high quality goods at standard prices and this is all achieved via the enormous range of products and product brands and types available on their massive marketplace. For example, the depiction displayed in the case study which shows how growth was related directly to: lower cost structure- lower prices customer experience traffic sellers -selection and convenience. While this is a grave oversimplification of the Amazon business model, it demonstrates how many aspects of the strategy reinforced one another.

Amazon’s fulfillment centers are valuable, rare, costly to imitate, and organized to captured value. Thus, they attribute to Amazon’s competitive advantage. Amazon Prime and 1-Click are also valuable to the organization. However, they can be replicated. Walmart launched a membership program to compete with Amazon’s Prime Service. With Walmart’s membership program customers receive free two-day shipping when they spend $35 or more on orders. Amazon Web Services is valuable, rare, costly to imitate and the organization has capture the value of it. Therefore, AWS has contributed to Amazon’s sustainable advantage. Amazon’s brand name and reputation have also given the company sustainable advantage. Amazon acquired enormous brand valuation in a short period of time. It is

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

One of the companies that exploits opportunities and business ventures to create growth and sustainability is Amazon, Inc. Amazon was founded in 1994 and since then it has opted to take its business online and thus develop a global strategy that has paid off and turned the company into a technological business hub that serves consumers by offering an assortment of products and services in a noteworthy customer service. These strategies have made Amazon one of the leading online retailers with a revenue of US$ 88.988 billion as of 2014. This paper thus seeks to describe Amazon’s grand strategies of product development, market development, and concentration as part of its long-term growth strategy.

While the leader of Amazon, Jeff Bezos’s focus is customer value, he shares this knowledge and skills to other leaders and other employees. Jeff Bezos shares his vision of his management team leaders, which includes solid training for customer value proposition. Jeff Bezos shares his believes of listening and understanding the customer’s needs/want is critical to the organization’s success. “…the incentive here is for managers to immediately be placed in the mindset that Amazon’s philosophy is about listening, and most importantly, understanding the customer.” (Baldacci, 2013) Amazon’s leader Jeff Bezos is aware that customer value is the key to the organization’s success. In order to sell the company’s product/service, it is very

As examined, it proves that some of these unconstructive criticisms include the fact that Amazon has some unwise and thoughtless rules and regulations implemented by the management such as not being permitted to wear lipstick or make-up while at work, or not being allowed to wear a watch (Yarrow, 20eleven). In addition, rumor has it that the superiors usually take credit for the work completed by their subordinates, obviously making the minor employees discontented. Furthermore, the Amazon work culture is such that employees are not heard. Where employees cannot voice their opinions about something they are unhappy about (Soper,

The company I have chosen to write about is Amazon. Amazon, was launched on July 16, 1995 by founder Jeff Bezos in his two-car garage in Bellevne, Washington. When Amazon first launched as a website that only sold books, but Jeff Bezos wanted Amazon to be much more than a bookstore, he wanted it to be an everything store. This paper will answer the required questions listed below:

One of America’s greatest start-up success stories is Amazon. Jeff Bezos launched the website in 1995 and he is now having revenues of $61 billion. At the start of e-commerce, Amazon was an innovator of delivering supreme customer service, which at that times was very rare. Amazon is an illustration of massive organising skills, the company sells an enormous range of products, all day, every day, for 365 days a year and is able to maintain over 80 warehousing and fulfilment centres.

As discussed in the case study, the advertising and marketing strategy of Amazon have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is Amazon’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent online shop in different locations, such as in UK and other country, strong brand name and excellent reputation among customers. Amazon has also been continuing to create affiliate websites to expand their business market among various consumers.

The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.

The company has many strengths. First, Amazon is the world’s leading online retailer. According to the 2016 Annual Report, Amazon had total net sales of US $135, 987 million in 2016. These total net sales include three segments which are North America, International, and AWS. Second, in comparison to many companies, Amazon has a superior logistics and distribution system, which allows the company to actualize improved customer fulfillment. Third, with its prolonged strategic drive on low-cost, differentiation, and focus, Amazon offers a wide range of product at low prices to customers. Fourth, Amazon enjoys global recognition from its customers. As stated earlier, Amazon built a strong brand in very little time. Finally, the

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an American electronic commerce company with headquarters in Seattle, Washington and is the largest Internet-based retailer in the United States (Ungar, 2014). Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/ streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry (Ungar, 2014). The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services (Ungar, 2014).

Amazon ultimately has shown evidence of their willingness and ability to collaborate through their success. Amazon gives and receives critical feedback, through the company and outsiders, in order to better their business. Since 1994 when the first online bookseller came about to 2013 with the creation of Amazon coins, this information system structure has come a long way. Although we are not given inside information about day to day operations within Amazon, we can be sure that effective collaboration has taken place due to the current success story. As employees collaborate among each other, performance becomes more efficient and output becomes a substantial amount. The employees and staff members of this company are in an open atmosphere where all ideas and opinions are shared, collaborated, and altered to aid overall performance. If effective collaboration did not take place within Amazon, or any company for that matter, new ideas, progress, and output would be limited. An individual approach would be the focus of a non-collaborative company. Overall, this would have a negative impact on consumers and bring business growth to a decline. In contrast, Amazon’s growth over the past 20 years has been incredible and it is safe to assume successful collaboration will continue to take place within this corporation.

Amazon strives in a rapidly evolving and intensely competitive industry. Amazon competitors include publishers, vendors, distributors, manufacturers, physical world retailers and producers. Other competitors include media companies, web portals, shopping websites, online and mobile e-commerce sites, web search engines, and social networks, either directly or in collaboration with other retailers. Any company that provides e-commerce services, including website development, fulfillment, customer service, and payment processing is considered as a competitor by Amazon. Even Yahoo Inc. is also part of these services now with its new framework for providing easy e-commerce website development and payment processing services. Additional competitors include companies that provide information storage or computing services or products, services related to Cloud Computing, including infrastructure and other web services, companies that design, develop, market, or sell consumer electronics, telecommunication, and electronic devices. The competitive factors in retail businesses include selection, price, convenience, fast and reliable fulfillment. Additional competitive factors for Amazon seller and enterprise services include the quality, speed, and reliability of our services and tools. Many of the current